Zhen Mingli modern LED production workshop
A few days ago, I went to Jiangmen for investigation. There is a processing trade company called Yinyu Lighting (Zhenmingli Group). Through the transformation and upgrading in recent years, we have owned independent technology and own brand, and the production scale has been growing and it has been very successful. It is a typical example of transformation and upgrading of processing trade enterprises. The company even gave up the plan to move out of Jiangmen and took root in Jiangmen. All localities should conscientiously sum up, promote typical experiences, and do a good job of guiding and encouraging the transformation and upgrading of processing trade enterprises.
This is a recent statement by Governor Huang Huahua in the next phase of economic work in the province's deployment this year, when he proposed to vigorously promote the transformation and upgrading of processing trade. At the same time, the relevant provincial leaders also asked the Provincial Foreign Trade and Economic Cooperation Office to introduce the experience of the transformation and upgrading of Yinyu Lighting.
It is understood that when settled in Heshan in 1990, Zhen Mingli Lighting Co., Ltd. is only a labor-intensive processing trade Taiwan-based enterprise mainly engaged in the production of low-grade Christmas decorative lights through semi-finished products assembly, with an annual output value of only several million yuan. Today, 18 years later, when a large part of the processing trade enterprises in the Pearl River Delta faced pressures such as excessive cost and appreciation of the renminbi, and they chose to relocate or bankrupt, Zhen Mingli had already quietly realized the transformation and upgrading. Faced with the unlimited potential of the company's products in the future, Zhen Mingli chose to build a Silicon Valley of the world with its roots in the hometown of overseas Chinese.
What makes Zhen Mingli complete the beautiful turn again and again in the development of the company? After independent research and development, team belief, core technology, brand building, capital operation, and deep understanding of Zhen Mingli, you will find that these are all successful transformation and upgrading. driving force.
Independent research and development
Technological innovation creates a lighting kingdom
Inject huge sums of money to promote product development
Once you enter the headquarters of Heshan Zhenmingli Group, you can see the global vision, the integrity of the eight-word corporate philosophy in a very eye-catching position. When talking about Zhenmingli lighting, several of the biggest ones are even more impressive: the world's largest LED lighting production base, the world's largest decorative lighting production base, the world's largest small bulb production base, and the largest stage lighting production base in the Far East.
Why is Zhen Mingli able to do so much in the world? There is no doubt that it is not enough to rely on a global perspective. We rely on independent research and development, continuous product innovation and market innovation, in order to lay the company's industry position. Zhang Zhenyu, executive director of the sales department of Zhenmingli Group, told the reporter.
Zhang Zhentao introduced that Yinyu Decoration was moved from Taiwan to Heshan in the 1990s. At that time, Taiwanese enterprises had begun to transform from labor-intensive to capital-intensive and technologically intensive. With the experience of Taiwan's industrial development, Fan Banghong, the head of Zhen Mingli, has clearly realized that the pure processing trade enterprises have low grades and low profits. If enterprises can grow up, they must fundamentally Change the way companies develop.
Products have always been the lifeline of a company. Whoever has a new product will have a favorable position in a highly competitive market. Since the beginning of the year, Zhen Mingli has paid great attention to independent research and development. As early as the mid-1990s, Zhen Mingli established a research and development center and began to develop various new products. Zhang Zhentao said that at present, Zhen Mingli's R&D center is led by Dr. Wang Chuanhan, a graduate of the University of Cambridge, England. He has 8 research and development departments, 3 patent protection agencies, more than 100 doctoral and master's degrees, and foreign-employed people. Dozens of optoelectronic experts have established the world's more advanced optoelectronics laboratory and master the leading technology of the world's light source products. Since 2005, Zhen Mingli has invested more than 20 million yuan each year in research and development, and this year it has reached 30 million yuan.
Zhang Zhenxiao told reporters with a smile, many people joked that there are many GMs in Ming Mingli. The GM here is not the meaning of General Manager, but the Global Man. Zhen Mingli has hired a large number of international students. In addition to their excellent language skills, they also have a global vision and a good understanding of the world. In addition, Zhen Mingli also attaches great importance to the accumulation of knowledge, and has set up information centers, data centers and books at Heshan headquarters. Facilities such as the museum, each department also has its own departmental library.
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