A company that has been through for 12 years is still alive and living very well. There must be something different from others, which is worth learning or learning from. The CEO of Huari Lighting has always been low-key, and was interviewed by marketing manager Yue Peng. During the interview, Manager Yue gave his clear thinking and steady speed to the development of Huari Lighting and the future development in the field of consumer lighting. aims.
Enterprises are stronger, service is first
For an enterprise, to be bigger and stronger, quality is a guarantee for bigger, but stronger is supported by service. Service is more important in the future development. Yue Peng talked about his thoughts on the future development of the company. Because of this, Huari Lighting can remain stable when some manufacturers' orders are reduced.
2-hour special car service
This comes from our relatively guaranteed quality. Yue Peng said that the product can't be 100% perfect, but we give the customer a clear commitment, the most important thing is that all our commitments can be done. Ensure that all commitments are in place. Is this an exaggerated slogan or is it really used to practice it? Yue Peng cited an example of a two-hour service. The so-called 2 hours in place is actually a promise of service, which is a traditional service that Huari Lighting has long used, and is not limited to HID products. In the Pearl River Delta region, we received any complaints about the product, and there will be a special car to the scene to solve, no more than 2 hours to arrive. Yue Peng added.
Huari Lighting officially started HID in 2006, and Yue Peng just entered the company that year. He made a brief introduction to the company's sales channel: 60% of product sales are directly to overseas customers, 20%-30% are to major customers in the industry, we provide OEMs for some brands, and 10% are through retail. Channel-to-terminal own brand. He believes that the HID industry has a big taboo. We all know that overseas markets are developing faster than the domestic market. Foreign countries have a lot of knowledge about this product many years before China. The overseas market is in a stage of mass production of HID products, and China is now What we have to do is not to let overseas markets lose confidence in us.
Every HID product has an ID card
It is the cornerstone of the achievement of the brand that the service is done not only now but also as a key task in the future. When Huari Lighting is adding to the brand building, it is also creating a product differentiation. When it comes to differentiation, Yue Peng believes that the future differentiation is actually the differentiation of brands, including their respective channels and their respective locked consumer groups. We are the only thing we can do in the industry: the products we sell can be traced back to our entire system. We can know who made this product, when it was made, and when it was shipped. Because each of our products has a code after going out, each product has an ID card, including overseas customers who give this code to us, we can know which group is produced and which one is shipped. There are records. Yue Peng is still a calm tone when referring to this unique advantage. The only management system that can be done in the HID industry has been in Huari Lighting for many years, although few companies in the HID industry have adopted it.
HID industry clusters may appear in the Pearl River Delta or Jiangsu and Zhejiang
HID is currently in an industry integration phase, and this integration is first and foremost the integration of production thresholds. In the past, the production threshold was relatively low, and the things that were made were too many, the mess, and the quality were not at the same level; secondly, the integration of quality, and then the integration of scale. The price is low and the quality is not good, so it can't last long. A cost-effective product is a product that consumers are truly satisfied with, and a cost-effective product can survive. Asked about the current stage of HID, Yue Peng said. Now, if you enter the HID industry, there are still opportunities, depending on the business philosophy and product positioning. HID has a large market space in the future. From rare products to a popular consumer product, consumer demand determines that this market is quite large.
Guangzhou’s advantages as a sales hub will continue to exist
The HID industry has developed to the present level and has reached a scale in quantity. Is it possible to form an industrial cluster now? Yue Peng replied: It is possible to form an industrial cluster. HID production is now concentrated in 2 locations. One is in the area of ​​Jiangsu and Zhejiang, and the other is in the Pearl River Delta area. The sales distribution center is mainly Guangzhou, and the advantages of Guangzhou's sales and distribution will still exist in the next few years. From the point of view of production, the products made in the Pearl River Delta region are relatively high quality. More scale. Jiangsu and Zhejiang are mainly small and medium-sized enterprises, and there are more in the industry. In this way, industrial clusters may appear in the Pearl River Delta, and may also appear in Jiangsu and Zhejiang.
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