Ma Xiuhui: "To be a global brand is my dream and the dream of every Op."
Entrepreneurship
"It is very accidental to choose the lighting industry, but all the accidents are inevitable." Chatting with Ma Xiuhui, the bright smile on her face is just like the soft and bright lights, letting you feel a woman is very confident about herself. "I feel that I am born to enter the commercial field, and I must enter this field." For this business goal, Ma Xiuhui and her husband Wang Yaohai started from helping people sell lamps. This stepping brick also opened for the husband and wife. The road of light...
Difficult to start "this money is mine, not your charity"
In 1994, with the ring light tube wholesaled from the cousin, Ma Xiuhui and her husband, who were just 20 years old, came to Zhongshan, Guangdong from Zhejiang, and they rented a “small door faceâ€. On the first day of opening, Ma Xiuhui and her husband pulled their hands and said, "Let's start step by step." In a day full of hopes and challenges, life is sweet, but hard.
What the couple have to do every day is to send these lamps from here to the customers who want the goods. Every day, the day is bright, the husband removes the boxes into boxes and moves them from the warehouse on the second floor, and then bundles them on the tricycle. Goods, many times a day. Looking at the whole face except for the sun-shielded part of the sun-blocked husband, Ma Xiuhui, who had been pregnant for eight months, was distressed and wanted to help her husband do something.
"All I can do is move the big box to the handrail of the stairs and let it slide down. But every time, my husband shouts distressedly and doesn't let me do anything. But I still want to help my husband share it. Point, so I went to collect the money," Ma Xiuhui said. "I am a big belly, and I am looking for customers to pay for the goods."
The receipt of the goods made Ma Xiuhui suffer too much wronged. Some people gave the money, but they put on a high-profile appearance, which made people very uncomfortable. They couldn’t stand it. Ma Xiuhui said softly: "This money is mine, it’s not your charity, you guys. This business can't be done." In a word, the other person blushed. This gentle and delicate Zhejiang woman kindly told herself that if they don't pay for the goods, it may be because they are very busy, and they simply don't care about their own small business.
But after going out, Ma Xiuhui couldn't help but cry. This experience also contributed to today's Opp from the start of the business to the present has continued an iron rule: the supplier's payment locks within 45 days of a certain cash checkout. This move of the rules has enabled today's Opus to win more capital turnover while earning a reputation.
Entrepreneurial hardships "I don't know what to do, I would rather lose this investment."
At that time, the two couples calculated every day how much they sold today. The rent and electricity bill were enough. These problems accompanied Ma Xiuhui and the couple for a whole year. "No loss is the hope at that time, but at that time, Zhongshan was the big brother of this place. Luxury goods are everywhere." Ma Xiuhui said that you can't make money in such a place that is easy to make money. It only shows that you have poor ability. If you are not familiar with life, you must rely on yourself. She believes in herself. Have the opportunity to make money.
The opportunity is coming. One day, my husband returned the goods and took a novel lamp to Ma Xiuhui. This kind of lamp is called energy-saving lamp. It is a green and healthy lamp that saves energy. It will definitely become the development trend of the lamp industry in the future. So the husband and wife decided to set up their own factories in total, and they put all the savings of 30,000 yuan into it. Ma Xiuhui told her husband: This time we are not successful, we will not be the factory owner again, and will always work.
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