[Reporter]: Please briefly introduce the concept of dual core, drive and energy saving led by TCL.
[Li Wei]: The dual-core is a large-function energy-saving lamp. The previous lamp is a chip. The two chips are relatively stable in operation, which leads to the theme of the exhibition, or energy-saving. This is the advantage of TCL. Our pursuit is Do the best for energy-saving products. There are many electrical appliances, rectifiers and light sources in this exhibition. The quality of the rectifier is reliable, and the high efficiency is the concept of energy saving. The products that include the dual-core lighting we are launching are all energy-saving. The amount of lamps used in society is particularly large. If you can save a little energy, you can save a lot of electricity. Now if everyone saves a little bit of electricity, The contribution to society is great.
[Reporter]: What is the concept of 8 degrees, 26 degrees and 38 degrees?
[Li Wei]: Spotlights have a reflection angle. Because of the reason of concentrating, the angle of concentrating is different, and the angle of representation is different. In simple terms, for example, an 8 degree lamp will have a smaller range of illumination. The range of 38-degree illumination is larger. For example, the darkness of the illuminated person is clear. At this time, the key techniques of commercial lighting are mainly aimed at professional customers. Ordinary consumers have no concept about this, and ordinary consumers feel that Lighting is good, but I don't understand the truth.
[Reporter]: TCL Electric is a well-known enterprise, but at which level is currently in the lighting industry.
[Li Wei]: Lighting is divided into many areas, such as home lighting, commercial lighting, engineering lighting, stadiums, outdoor, landscape, etc. TCL has been focusing on electrical lighting since its establishment, relying on engineering lighting, in engineering In terms of lighting, we have done a lot of promotion work, mainly because customers know more about us. Home lighting will also do a lot of work for home users, and also highlight commercial lighting, just like from laptops. The laptop is professional and has become a consumer product. Everyone is reluctant to use it. This is a process.
[Reporter]: TCL has become the first batch of subsidized green lighting engineering enterprises in the country. How did you win the bid?
[Li Wei]: The standard is that the products of the enterprise should be energy-saving. The state subsidies can reduce the consumption of electric energy and save energy to achieve the goal of green environmental protection. The reason why it can win the bid is related to the positioning of the enterprise. Establishing energy-saving lighting brand, our brand is energy-saving products, the company's product quality is very high, our rectifier is a famous brand in Guangdong Province, is the only one in the domestic lighting industry, we have gained recognition from the outside world, I The company has a laboratory called the Lighting Lab. It has two functions. The first one is the design function. When designing, how to carry out the inspection, instead of the product being introduced in the inspection, so that the product is designed to be used without problems. . After the product is manufactured, it will also be sampled in batches. The quality of the product is also checked through the laboratory. If there is no laboratory, the registration and stability of the inspection are not high, thus ensuring the stability and consistency of the product.
[Reporter]: What is the marketing theme this year?
[Li Wei]: Everyone's thoughts and understandings are not the same. I don't know what you specifically mean, because everyone's understanding is different, because marketing is very broad, simply speaking, if From a market perspective, we focus on the furniture lighting market and the commercial market. This year's channel strategy is to focus on distribution rights to develop distributors. If we look at the product, we will launch a lot of new products, and the purpose is to support distribution. Business, help them grow bigger and stronger, grow with us.
[Reporter]: The popularity of TCL in China is generally recognized as high, and how to enhance the brand in foreign countries.
[Li Wei]: Develop our brand in Southeast Asia, Middle East and other regions, build a brand and develop another brand. TCL lighting and specialty stores can be seen in Southeast Asia.
[Reporter]: What is the ratio of domestic and foreign products?
[Li Wei]: The domestic ratio is still relatively large, based on domestic development in foreign countries.
[Reporter]: What new products will be launched in the near future?
[Li Wei]: Home lighting will launch new products, commercial lighting will launch new products later.
[Reporter]: What do you think is the outstanding feature of this year's lighting exhibition?
[Li Wei]: There are many new products, many products representing LEDs, and the audience is more professional. After years of development, many viewers have learned from the previous, buying and selling to professional, I said that the profession is more than just In terms of doing business, it means that the level of knowledge is more professional.
[Reporter]: What do you think you need to pay attention to when purchasing lighting products?
[Li Wei]: Actually, choosing a lamp is a complicated thing, but it can be done to the designer. The professional designer can help you design the lighting of the room to suit the family's living habits, so that you can be more comfortable. It will also avoid the pollution of light.
[Reporter]: Thank you very much for your interview. Today's visit is over, thank you!
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