——Interview with Lian Zhigang, Chairman of Zhengzhou Gorgeous Lighting Co., Ltd.
Pursuit of dreams without turning back
In the early 1990s, the market economy began to sweep into the inland city of Zhengzhou, and all walks of life flourished.
At this time, Lian Zhigang, who is teaching and educating in middle school, is facing a choice.
After graduating from Henan University in 1985, Lian Zhigang has been teaching in a middle school in Zhengzhou for five years, and has just obtained the title of senior teacher. The future is bright. But Lian Zhigang is a person who is not willing to be lonely and mediocre. He has a more ambitious dream. Lian Zhigang has a keen insight into the rise of real estate in Zhengzhou, which will greatly promote the development of housing decoration materials, and there will be a broader world. And this is exactly what he dreams of and hopes to have.
It is undeniable that there was still a thick book in his life, and one day he was inspected in Zhengzhou’s largest state-run lighting store. He suddenly said a word in his mind: “Propagize the light and illuminate life†. An impulse immediately filled the whole body, and he knew that this was the dream he wanted to have!
Under the impulse to find a dream, Lian Zhi just ignored the advice of his family and friends, and submitted his resignation report to the unit without hesitation, and devoted himself to the struggle to realize his dream. In August 1990, the first private lighting store in Zhengzhou opened in the most prosperous university road in the area.
Many years later, Lian Zhi just remembered the impulse and always smiled and said: "For the sake of dreams, there is no turning back!"
Change and innovation
China's economic reforms in the 1990s provided entrepreneurs with unlimited development space. Lian Zhigang’s dream is realized step by step.
Whenever my friends asked why the gorgeous lighting has been in the leading position of Henan lighting industry for so many years, Lian Zhigang almost always answered without thinking: "Change and innovation!"
In the course of more than 10 years of gorgeous lighting, innovation and innovation can be said throughout the development of the enterprise.
In 1997, the gorgeous lighting entered the quasi-health lighting market that was being built, and took the lead in opening a 2,000-square-meter lighting hypermarket;
In 1999, the gorgeous lighting was the first to launch the development model of the franchise chain. In just a few years, it has developed six franchise chain lighting stores in Henan.
In 2003, Gorgeous Lighting participated in and launched the first domestic lighting procurement alliance - China Lighting Sharing Alliance, and proposed the concept of joint procurement to reduce the price;
In 2004, the gorgeous lighting made a heavy blow to create a flagship store of Dong Building Materials with a business area of ​​nearly 7,000 square meters. It became the largest one-stop lighting shopping mall in China at that time, and was praised as the Central Plains lighting aircraft carrier in the industry;
Organize the “Space Design Lighting Forum†to guide science and health use, take the lead in implementing the “clear priceâ€, and introduce the “home†supporting sales model in the lighting store...
Every revolutionary innovation of gorgeous lighting leads the advancement and development of the Central Plains lighting industry! It is also the revolutionary innovation that guarantees the gorgeous lighting always standing in the forefront of the Central Plains lighting industry!
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