IMAX, the company that has focused on giant screen technology, has announced that it will work with Starbreeze Studios to build an offline experience shop. Recently, at the IFA conference in Berlin, Germany, Rob Lister, chief commercial officer of IMAX, revealed that the company will open its first VR experience store in Los Angeles in the fourth quarter of this year.
In addition, the company plans to establish trial-operated VR experience centers in Shanghai, London, and New York City years ago. Users will experience the VR experience related to the release of movies in these experience stores. In addition, the STARVR helmets jointly developed by Acer and Starbreeze have now begun shipping.
At the IFA conference in Germany, Acer Acer, which has cooperated with Starbreeze, invited IMAX's Rob Lister, who revealed that IMAX's experience store will be set up in a large-scale movie theater, shopping mall or independent building. Of course, the hardware used in its offline experience stores comes from Starbreeze/Acer.
As for the contents of the IMAX home experience store under the VR line, Rob revealed that it will be related to the release of the movie (of course, IMAX) experience. "Imagine you spent $15 on Avatar, but if you spend $25, you can also go to the next room and truly feel the charm of Pandora." Rob explained.
At the previous Google Developers Conference, Clay Bavor disclosed that the company will work with IMAX to build high-end VR cameras. Rob said that the company's VR cameras are "movie-level" and "plan to give JJ Abrams and Christopher Nolan" to allow them to create VR content. Users can see this in Starbreeze's 5K 210° FOV headline, and Rob calls it "very IMAX."
In view of IMAX's disclosure that the VR Experience Center will open at the end of the year, it is estimated that the company is currently working with Starbreeze to create a large-area VR experience. IN2 has to say that IMAX is still quite correct in this step. In the VR narrative, it is very appropriate to use a short VR experience to promote and market the film.