What does AR/VR mean to AMD? Is it an opportunity or a challenge? AMD's share price has experienced the lowest level in 40 years since last July. Today, AMD is catching up with the AR/VR spring. Today, AMD, the world's second-generation processor manufacturer, made some comments on how VR made life easier.
AMD & Intel
Joe Cox, vice president of the AMD Radeon technical team, said that this is a recovery of VR.
"VR is exciting because it is new, and all around it are excited. But VR is still in its infancy and there is still a long way to go in the future."
AMD hopes to catch up with the last train of VR development. AMD is not the only company to appeal to it. Mercury Research analysts believe that AMD has a 12.3% share of graphics cards, while the previous quarter's share was 11.8%, which is the first increase since the first quarter of 2012.
The report quoted Richard Terrell as saying that VR developers believe that AMD's new generation of GPUs has enhanced its competitiveness in the VR field.
Richard Terrell said: "This is one of the keys to putting these companies in a good position before the advent of the next generation of VR technology. Looking back at AMD's history, AMD is very suitable for VR development. Its old rival, Intel, has not been able to communicate with AMD for some time. Competing on VR technology."
The increasing VR competition means more intense competition for AMD. AMD’s share price has risen to US$7.68. On July 27, 2015, AMD’s stock price reached its lowest level in 40 years—1.61. Dollars.
The R&D department in Orlando is working hard to develop the Radeon RX 480 processor. The Radeon RX 480 is known as the "most worthy GPU to buy at $200 today."
Joe Cox, vice president, said he hopes the team can continue to maintain good performance in the company.
"We need to continuously improve the architecture and double its effectiveness. For AR processors, their power consumption must be very low and their performance is strong. The goal is to provide more pixels at lower power consumption."