OLED is highly sought after! Editor takes you to visit the German television store

The Berlin IFA2016 Consumer Electronics Show undoubtedly brings together the best home appliance products today. The stunning visual experience of new TV products has made us feel the charm of cutting-edge technology. Can these more advanced TV products be purchased in developed countries? With this question, after finishing the work on September 4th (IFA pavilion closes at 18:30 local time each day), the author decided to go immediately to investigate the German TV market. German electrical giants Media Markt and Saturn are more mainstream (similar to domestic Suning and Gome). The author chose to visit the German television store on the side of the Alexanderplatz square for "examinations" of the German TV store, out of respect for the Saturn store (personal presentation by the staff It is best not to use a camera to take pictures. I use the mobile phone Samsung Galaxy S6 to take necessary photo work. Next, please join me to experience the situation of the Saturn TV market in Germany.
The television sales area of ​​Saturn Electrical Appliances in Germany is not the same as that in China. Each brand is separated independently. The German TV market is a mixture of all brands. Sony, Samsung, LG and Philips TV products are placed together. "Everyone competes under the most fair circumstances" to see who can impress consumers. This kind of sales model still has affinity.

● LG 105-inch 21:9 curved widescreen TV

First of all, we introduce the most heavyweight "monster-class" TV - LG 105-inch curved 21:9 super wide-screen TV, this product has been released as early as 2014 CES and IFA exhibition, but so far can not be on sale in the domestic market , I came to Saturn Appliance Store. The author had the privilege of witnessing this product's “true colors” for the first time.
The LG 105-inch curved 21:9 super-widescreen TV is quite large. The 65-inch TVs on the left and right sides do not have a sense of presence. This product adopts a curved LCD design (the current production version of the OLED TV has a maximum size of 77 inches). The effects of the effect can be easily felt with the naked eye. This is the visual experience brought by the ultra-widescreen.
Ultra-widescreen curved TV is obviously not suitable for watching TV and TV dramas. All kinds of Hollywood TVs are quite suitable. With the Harman Kardon-certified surround sound system, the video and audio experience is quite good. Of course, the price that consumers need to pay is also relatively heavy. Saturn stores sell for as much as 79999 euros, equivalent to about RMB 600,000 yuan.

● German energy efficiency rating - a trustworthy certification system

The rigorousness of the Germans is recognized, and it is precisely this attitude that has created a good image of the German “Seiko Manufacturing”. We know that the domestic energy efficiency grades are divided into three levels of 1/2/3, and the first-level energy consumption indicates the most. Energy-saving, secondary energy consumption is not lost, three-level energy consumption shows that more power. So what is the classification system for energy in Germany?
The German energy level certification A+, A, B, C, D, E, F total 7 files, classification is much more detailed than the domestic 3 files, we choose the most representative LCD TV size, large LCD TVs and OLED TVs Demonstration, LCD technology has achieved the highest A+ energy efficiency certification with its mature technology and energy-saving backlight. Even the oversized LG 105-inch curved LCD TV has Class A certification. The advantages of low power consumption advocated by OLED TVs are “faceless” in front of rigorous Germans.

● Germans love OLED TVs: The best TV products

However, OLED TVs are a favorite TV product for Germans. Although not a lot of LG OLED TV models, they have an independent display area, and there is a lot of presence in the sales area. In a short 25 minutes, they see two 65-inch OLEDs. TV sales, to know that in Saturn, Germany, OLED TV prices far exceed the same size LCD products.
The number of black-packaged LG OLED TVs is large, and several columns are placed. Together with the actual sales situation I saw and communication with Saturn sales personnel, the Germans are very much convinced of OLED TVs and can hear things like “Yes, OLED Better. "LCD" and so on for OLED TV affirmative evaluation.
In fact, at IFA2016 in Germany, the author felt that Skyworth not only pushed its own OLED TV, but also its MZTZ Novum OLED high terminal brand. More exaggerated is that Europe's famous VESTEL TV brand has 10 OLED TV models, enough to affirm that European countries are indeed very recognized for OLED TVs.
Comparing the huge price difference between Germany's Saturn LCD TVs and OLED TVs, in fact, domestic high-end LCD TVs are not really cheap, and OLED TVs are not really too expensive, such as Korean-based top LCD TVs and top OLED TVs. The price gap in the market is far less than that of Germany. In fact, today is not the era of "a TV for 10 years." Domestic consumers can feel comfortable buying OLED TV products without worrying too much and enjoying the visual experience brought by the latest technology in advance.

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