Tian Qiao, general manager of the large-scale lighting product manufacturer Jin Laite Electric Co., Ltd., has been doing emergency lighting products for ten years, so that he missed many opportunities to make a fortune. In his own words, entrepreneurs must "resist the temptation" and concentrate on an industry with one heart and one mind in order to achieve brilliant achievements. This character directly determines the direction of Jin Laite's development - to be the most advanced emergency lighting products.
You can't "get" without "house"
The relationship between "she" and "de" is destined to be a contradiction. Many people just want to get it. They don't want to give up. This is contrary to Tian Qiao's thoughts. He said that he must be willing to be a man, to be generous, not to be sure, not to be small. It’s a big deal.
After graduating from college in 1993, Tian Qiao gave up the benefits that “the pride of the sky†might bring to himself: finding a stable job, having a stable income, but embarking on the road to entrepreneurship. I came to Shenzhen in 1995 and worked in a foreign trade company. Later, he had a certain savings, but he did not have a life in Shenzhen. This time, he abandoned Shenzhen and chose Jiangmen. In 2000, he came to Jiangmen with his savings of more than 100,000 yuan. After receiving support, he founded Jiangmen Jinlaite Electric Lighting Factory Co., Ltd., and the export amount reached 70 million yuan. It turned out that he came to Jiangmen. It is far more than that obtained in Shenzhen, and it also confirms his unique entrepreneurial vision. "Jiangmen's entrepreneurial environment is good, officials have a sense of affection, it is more convenient to do things, social security is good, and it is very conducive to entrepreneurship," Tian Qiao smiled and told reporters.
In 2003, Jin Laite Electric Co., Ltd. was formally established, and Tian Qiao was appointed as general manager. At this time, King Wright abandoned a lot of opportunities to make a fortune, and concentrated on emergency lighting series. All kinds of emergency lighting were exported to all over the world. In North America, there is a shadow of Kinglite products in Europe.
"What people can do is not necessarily what they can do. They must learn to "resist the temptation" and do what they want to do." This is Tian Chou's famous "resistance temptation theory", embodied in him, is to concentrate on doing Emergency lighting products.
90 points equal to 0 points
Doing a business to achieve 95 points, the effect is no different from 100 points, but if you only achieve 90 points, the effect is no different from 0 points.
In the eyes of Tian Chou, the Chinese lighting industry has not yet had a strong brand. Even Foshan, the most developed lighting industry, is not limited by entrepreneurs, but by industry characteristics. Compared with other pillar industries, the lighting industry is a small industry with a small scale, limited production and limited market. To survive, you must make a professional and make new ideas. To this end, Tianqiu has established a large-scale R&D department, and has applied for more than 80 patents so far. In the development of emergency lighting products, Golden Wright is at the forefront of the country, and its products are popular all over the world.
"What the market needs, we will develop and produce what, but also learn to create business opportunities." Tian Chou "calculated" said, "The sheep only have to run in the front before they have grass to eat." At present, Tian Chou has developed the ability to use solar light to generate electricity. The emergency lighting products, invented a flashlight that can listen to songs, can be developed as entertainment projects.
In addition, Tian Chou, like employees, rarely work overtime, work 5 days a week, work 8 hours a day, everyone does not work overtime, and work happily with their employees.
Editor: China Lighting Network Wasteland
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