The person who will kill you has not yet appeared on your enemy's list - Kevin Kelly's evaluation of Tencent's famous quote applies to the color TV industry. 
Many years ago, the six brands in the traditional color TV industry (Skyworth, Hisense, TCL, Changhong, Haier, and Konka) all considered each other as a deadly adversary, but with the rise of Internet TV, they discovered the real enemy. At that time, it was not even involved in this industry.
The color TV industry structure in 2016 verified the words of Kevin Kelly. In this year, the traditional six major patterns disappeared. The five major structures of Hisense, Skyworth, TCL, Changhong, and LeTV, and even Hisense, Skyworth, and LeTV III The situation of strong hegemony began to appear, but this does not mean that the color TV industry is in the doldrums. On the contrary, the color TV industry has been reactivated and ushered in an upward trend. In 2017, the industry's pre-judgment for the color TV industry is more optimistic.
On the order of magnitude, China’s color TV industry has surpassed Korea and Japan to become the world’s number one; in terms of industrial change, China’s color TV industry has become the wind vane of the global color TV industry, Internet TV, OLED TVs, curved surfaces, splits, quantum dots, etc. Concepts and new technologies emerge one after another, and some fields have already taken the lead in the world.
It is impossible for a boss to lie down on the book of credit. In 2017, China's color TV industry is expected to remain a year of great changes. Although we cannot get a full picture, we can use the plans of Hisense, Skyworth, and LeTV to manage the situation.
LeTV:
LeTV is the first to release plans for the future, and one-time plans for the next three years have been released, very detailed and very comprehensive.
On December 20th last year, LeTV announced on high profile that the next three years (2017-2019) will be a new stage in the super TV business. The three major strategies of LeTV in the past three years are: 1. Continuous access to operational high-value users, 2 , the ecological openness releases business value, 3, the globalized operation roots in the American market; The four core goals are: 1. Turning from loss to profit to substantial profit; 2. The Chinese market sells first in the year; 3. Has the largest number of operations in China High-value users. 4. The non-hardware large-screen ecological operation revenue has exceeded 20 billion yuan in three years.
The color TV industry structure in 2016 verified the words of Kevin Kelly. In this year, the traditional six major patterns disappeared. The five major structures of Hisense, Skyworth, TCL, Changhong, and LeTV, and even Hisense, Skyworth, and LeTV III The situation of strong hegemony began to appear, but this does not mean that the color TV industry is in the doldrums. On the contrary, the color TV industry has been reactivated and ushered in an upward trend. In 2017, the industry's pre-judgment for the color TV industry is more optimistic.
On the order of magnitude, China’s color TV industry has surpassed Korea and Japan to become the world’s number one; in terms of industrial change, China’s color TV industry has become the wind vane of the global color TV industry, Internet TV, OLED TVs, curved surfaces, splits, quantum dots, etc. Concepts and new technologies emerge one after another, and some fields have already taken the lead in the world.
It is impossible for a boss to lie down on the book of credit. In 2017, China's color TV industry is expected to remain a year of great changes. Although we cannot get a full picture, we can use the plans of Hisense, Skyworth, and LeTV to manage the situation.
LeTV:
LeTV is the first to release plans for the future, and one-time plans for the next three years have been released, very detailed and very comprehensive.
On December 20th last year, LeTV announced on high profile that the next three years (2017-2019) will be a new stage in the super TV business. The three major strategies of LeTV in the past three years are: 1. Continuous access to operational high-value users, 2 , the ecological openness releases business value, 3, the globalized operation roots in the American market; The four core goals are: 1. Turning from loss to profit to substantial profit; 2. The Chinese market sells first in the year; 3. Has the largest number of operations in China High-value users. 4. The non-hardware large-screen ecological operation revenue has exceeded 20 billion yuan in three years.
According to the practice of previous years, Levision is expected to publish a detailed annual plan in 2017, especially with regard to sales targets, revenue, user operations, and product planning.
At present, Witsview, the upstream market research organization, has given sales estimates for LeTV. The agency said that in 2017, LeTV’s sales volume is expected to reach 8 million units, a huge increase of 2 million units, and it will sit smart TV in the top spot. The top three in the Chinese market.
Hisense:
Hisense released its goal in January of this year. Its 2017 plan is mainly in three areas: product goals, market goals, and Internet TV activation users.
There are four major product plans: First, in the dynamic backlight technology will be more partition design, higher peak brightness and finer control of light technology to achieve HDR extreme quality experience; Second, 17-year ULED new products will fully apply Quantum Point technology, and to promote the BT2020 color gamut standards; Third, large-size development, will release 75-inch ULED ultra-high-definition TV new products; Fourth, will introduce thin, borderless ULED products.
There are two quantitative indicators for users: In 2017, the number of Internet-enabled TV users reached 33 million, and the number of daily-active users reached 15 million.
The market development goal is to lead consumption upgrades with laser televisions, ULED ultra-definition TVs, and higher-user sticky Internet TV products, with high-end boutique strategies to expand the leading edge of the domestic market.
Skyworth:
Skyworth has not systematically released specific targets for 2017, but Skyworth also repeatedly stated that it will continue to be a firm promoter of OLED. Therefore, in 2017, Skyworth's goal is expected to continue to focus on deepening OLED development: in 2017, Skyworth in OLED TV will further enrich the current product camp, adding more size segments, from 55 inches to 65 inches, to 77 inches, while accelerating the launch of national production of OLED TVs.
In addition, around October 2017, Skyworth will also launch a new color TV product representing the future of the future, the wallpaper TV. This mandatory TV is slim, can be curled, has good picture quality, and emits light. Consumers will purchase such TVs only afterwards. You need to go home and stick it on the wall.
From the goal and plan of the top three color TVs, it can be concluded that the focus of LeTV is to operate users, but its new approach is to make profits. It seems that a simple change from loss to profit is actually far-reaching; Hisense focuses on ULED, but Its new approach is to begin to focus on the number of Internet users to activate, and set a specific KPI, which is also a remarkable breakthrough, indicating that Hisense, the traditional color TV giant, already has Internet thinking, and began to actively operate users; Skyworth looks like It is a bit "lagging behind" and still focuses on new products. However, its new strategy is to explore new form products beyond OLED. For Chinese color TV industry with decades of history, a traditional giant can jump out. Decades of intrinsic product appearance and bold forms of subversive innovation are also worthy of encouragement and recognition.
At present, Witsview, the upstream market research organization, has given sales estimates for LeTV. The agency said that in 2017, LeTV’s sales volume is expected to reach 8 million units, a huge increase of 2 million units, and it will sit smart TV in the top spot. The top three in the Chinese market.
Hisense:
Hisense released its goal in January of this year. Its 2017 plan is mainly in three areas: product goals, market goals, and Internet TV activation users.
There are two quantitative indicators for users: In 2017, the number of Internet-enabled TV users reached 33 million, and the number of daily-active users reached 15 million.
The market development goal is to lead consumption upgrades with laser televisions, ULED ultra-definition TVs, and higher-user sticky Internet TV products, with high-end boutique strategies to expand the leading edge of the domestic market.
Skyworth:
Skyworth has not systematically released specific targets for 2017, but Skyworth also repeatedly stated that it will continue to be a firm promoter of OLED. Therefore, in 2017, Skyworth's goal is expected to continue to focus on deepening OLED development: in 2017, Skyworth in OLED TV will further enrich the current product camp, adding more size segments, from 55 inches to 65 inches, to 77 inches, while accelerating the launch of national production of OLED TVs.
From the goal and plan of the top three color TVs, it can be concluded that the focus of LeTV is to operate users, but its new approach is to make profits. It seems that a simple change from loss to profit is actually far-reaching; Hisense focuses on ULED, but Its new approach is to begin to focus on the number of Internet users to activate, and set a specific KPI, which is also a remarkable breakthrough, indicating that Hisense, the traditional color TV giant, already has Internet thinking, and began to actively operate users; Skyworth looks like It is a bit "lagging behind" and still focuses on new products. However, its new strategy is to explore new form products beyond OLED. For Chinese color TV industry with decades of history, a traditional giant can jump out. Decades of intrinsic product appearance and bold forms of subversive innovation are also worthy of encouragement and recognition.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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