In the Internet circle, there is a saying that the current mobile phone is changing will happen to the car in ten years. But the traditional hardware products under the heavy industry of the automobile will be changed by the Internet. The controversy has existed since the beginning. In the face of doubts, Internet carmakers are accelerating the launch of floor-to-ceiling products, and a hardware war on Internet-built cars is intensifying.
Shen Haijun, the CEO of Zhiyou Youxing, drove the “first Internet electric car that can be launched on stage†– Singular Auto held a press conference, the concept car that was on the stage, so that those who want to see PPT build a car Onlookers have some surprises; on March 16th, another leading figure in the Internet car--Lee Super Co-founder Ding Lei released the LeTV ecological panorama, following the announcement with BAIC, Aston Martin, FF and easy-to-use vehicles After the cooperation, it was announced again that LeEco will cooperate fully with the three major automobile OEMs.
In addition, the speed of Internet car penetration in the automotive industry is also reflected in the hardware. On the one hand, internationally renowned component suppliers including Bosch and Infineon have begun to engage with domestic Internet car manufacturers and tailor-made components and solutions for them; from another dimension, the domestic intelligent hardware innovation and entrepreneurship platform is Gradually formed. Previously, the hard egg focused on the intelligent hardware supply chain announced that it had reached a strategic cooperation with smart car manufacturer Zhiya Youxing, in the hope of jointly building a smart car ecosystem in the future. "The current automotive industry is benefiting from a turning point from traditional energy to new energy, and it is just a turning point from non-smart cars to smart cars. This is a big opportunity. I personally think that the hardware of the car is all coming back. Unrealistic, but standing on the shoulders of giants can indeed open up a new world." The founder of an Internet car told the Economic Observer.
Whether it is willing or unwilling, active or passive, the traditional hardware product of the car is accepting baptism from the Internet, and the natural data advantage, technology driving force and new definition of users behind the Internet enterprise have decided that it is necessary for the traditional car. The product is transformed.
Although the question about whether the Internet-made car hardware can pass the customs has not stopped, in the era of car-making in the whole country, the suspicion of using the concept of car networking, smart cars and shared cars to make stories is also making the voice of doubts worse. "Automotive companies do IT and IT companies to do cars, which one do you think is easier?" On March 16, BMW Group director Xiao Yubo told reporters. The world's largest luxury car, established for more than a hundred years, its views represent the views of the general car companies.
However, it is undeniable that Internet companies such as LeTV and Weilai Auto have begun to take the public's insecurities on car hardware and have increasingly challenged the industry's "big men." ". “Competition from outside the automotive industry has also made us make some changes,†said Harald Krueger, chairman of the BMW Group. The "hardware battle" of making cars has begun to become more interesting.
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