Millet TV will have a press conference next week, but as of today, almost all of the information except PPT has already been picked up. Of course, this also has the possibility that Xiaomi TV PR secretly vented itself. After all, this year is to attract eyeballs. Can make it come out, like this kind of game that is just a rush-run type has been pure and awe-inspiring, after all, Apple is also the routine for these years...
Of course, even if there is no information (outside) of the leak, the new information on Xiaomi TV has been able to get a good deal from the end of the supply chain: in the 40-inch small size to 60-inch split style and music as the dead In the end, the next battlefield that you want to enter is quite high-end atmosphere: the 65-inch curved TV becomes the next market for both sides to grab, and this time it is tit for tat with the product form and LCD panel selection. +Samsung 65-inch surface matching, at the same time not hesitate to open a press conference to promote the current stage of view of the relatively niche products (from the sales data, the current curved TV sales are still very limited), it is necessary to such a big fee Zhou Zhang? The answer is undoubtedly positive. No matter from any angle of market promotion, completion of product lines, and development of users, large curved surface televisions are the inevitable destination of competition for smart TV companies.
After the 55-inch price war last year, Internet TV manufacturers urgently needed the next hot spot to attract attention.
In 2015, more than a dozen new Internet TV brands entered the battlefield, making this battlefield, which has become a sea of ​​blood, become even more cruel. In combination with the screen manufacturers at the upper reaches of the supply chain, panel prices have been lowered all the way. 55-inch 4K smart TVs have been set up by various companies as “explosive goodsâ€, so the familiar price warfare was revived, and by the end of 2015, the storm , popular and new players such as CanTV, the price of 55-inch 4K screen smart TV is about to "below amputation from the eyebrows", it is reported that combined with coupons and other activities, the lowest transaction price may even fall below 2,000 yuan! (Think about it, the 55-inch screen smart TV and a 5-inch screen millet 5 phone a price ...). But in the face of this increasingly ridiculous price, we should also clearly recognize that the fact that 2XXX quotation is frequently quoted from manufacturers is a huge subsidy and not a true manifestation of the BOM price, and the purpose of the subsidy is also obvious and easy to see is to trap Users, then LeTV and Xiaomi as the vested interests of Internet TV need to find new products and the audience continue to expand their user base, in the low-end TV products have been based on the overall Internet, the tall curved TV naturally become The next possible choice.
Taking advantage of Samsung’s promotion, the curved TV market has gradually been activated and market cultivation has been completed.
One of the manufacturers that I have to mention about curved surfaces is Samsung. In order to compete with LG's OLED screens, Samsung TV almost put all its bets on curved screens. From 48-inch mid-range products to 75-inch high-end profit-making products, Samsung has completely covered the entire market. TV market. While realizing Samsung's own business goals, these marketing campaigns also made the concept of curved TV very popular. In a sense, they opened up channels for other domestic TV manufacturers to enter the curved TV market. The success of Samsung’s previous market education cut this hugely profitable cake to the greatest possible extent.
We can already see from the sales volume of curved TV that if 2014 is still exploring whether the curved TV market has the possibility of success, then in 2015 it has given a very clear answer: the market potential of curved TV has been demonstrated. The 55-inch and 65-inch large-screen surfaces surpassed 48 inches to become sales champions, which also pointed out a clear way for Internet companies to enter the curved surface market.
The market for large-screen TVs with a screen size of more than 60 inches, including curved surfaces, has been dominated by foreign companies and the value of high-end users has been highlighted.
Choosing a curved surface and a big screen market to enter, what you really want to trap is the value that users and users bring. Analyze the market of 60-inch and above curved surface TV, you will find that there is a fundamental difference between the 55-inch and below market and the artillery fire. There are no Internet companies and domestic traditional manufacturers to dig pits each other so that children do not have to compete in order to please the users, some 3S and other foreign companies (Samsung Samsung, Sony and Sharp Sharp Sony) occupied the market for many days and is not sensitive to price High-end users. Does this all look a bit like what happened to LeTV and Xiaomi before entering the TV market in 2013? Relatively relaxed competitive environment and users willing to pay for brands and experiences are just good sites for Internet companies to find more profitable opportunities. As for what kind of products they can use to please these users, it is necessary to watch the next millet conference. .
In the face of a new high-end market, Xiaomi and LeTV should not continue to take the cost-effective route. It is time to test out the boutique strategy.
The audience of large-screen curved TV is a brand new blue ocean for Internet manufacturers. It also means that the previous cost-effective route may not work for this market. After all, high-end users have higher requirements for the quality of products rather than blindly pursue. In terms of price/performance ratio, they expect to get a better experience from TV's appearance design, process accuracy, content arrangement quality and many other dimensions. This is exactly the same as Xiaomi’s “new domestic product†approach in recent years. In a sense, It is also a useful attempt to explore the high-end series of products from the millennium. From the perspective of the previous design levels of 55-inch and 60-inch split TVs, we did have a place to look forward to; and for LeTV, the main competitive advantage was the LeTV.com website. The rich content has not invested much effort in appearance and craftsmanship, but instead adopted a high-subsidy tactic to quickly obtain market share. After Xiaomi uses a polymerization approach to solve the problem of lack of content, this new high-end How does the market force on TV hardware product design and technology? Is a topic of great interest to people, remember last December when LeTV also released a 65-inch curved TV, the price of its project Commemorative Edition 6999 is quite attractive, but after the query on the lack of 3C website does not have this product According to the national compulsory certification records, it seems that the high-end surface products of LeTV are still out of sight in accordance with the certification time of around 2 months, but for LeTV, it should only be late and not absent in the face of this attractive market. When Xiaomi snatched his ancestry, he could only wait and see what kind of product he could take.
Of course, even if there is no information (outside) of the leak, the new information on Xiaomi TV has been able to get a good deal from the end of the supply chain: in the 40-inch small size to 60-inch split style and music as the dead In the end, the next battlefield that you want to enter is quite high-end atmosphere: the 65-inch curved TV becomes the next market for both sides to grab, and this time it is tit for tat with the product form and LCD panel selection. +Samsung 65-inch surface matching, at the same time not hesitate to open a press conference to promote the current stage of view of the relatively niche products (from the sales data, the current curved TV sales are still very limited), it is necessary to such a big fee Zhou Zhang? The answer is undoubtedly positive. No matter from any angle of market promotion, completion of product lines, and development of users, large curved surface televisions are the inevitable destination of competition for smart TV companies.
After the 55-inch price war last year, Internet TV manufacturers urgently needed the next hot spot to attract attention.
In 2015, more than a dozen new Internet TV brands entered the battlefield, making this battlefield, which has become a sea of ​​blood, become even more cruel. In combination with the screen manufacturers at the upper reaches of the supply chain, panel prices have been lowered all the way. 55-inch 4K smart TVs have been set up by various companies as “explosive goodsâ€, so the familiar price warfare was revived, and by the end of 2015, the storm , popular and new players such as CanTV, the price of 55-inch 4K screen smart TV is about to "below amputation from the eyebrows", it is reported that combined with coupons and other activities, the lowest transaction price may even fall below 2,000 yuan! (Think about it, the 55-inch screen smart TV and a 5-inch screen millet 5 phone a price ...). But in the face of this increasingly ridiculous price, we should also clearly recognize that the fact that 2XXX quotation is frequently quoted from manufacturers is a huge subsidy and not a true manifestation of the BOM price, and the purpose of the subsidy is also obvious and easy to see is to trap Users, then LeTV and Xiaomi as the vested interests of Internet TV need to find new products and the audience continue to expand their user base, in the low-end TV products have been based on the overall Internet, the tall curved TV naturally become The next possible choice.
Taking advantage of Samsung’s promotion, the curved TV market has gradually been activated and market cultivation has been completed.
One of the manufacturers that I have to mention about curved surfaces is Samsung. In order to compete with LG's OLED screens, Samsung TV almost put all its bets on curved screens. From 48-inch mid-range products to 75-inch high-end profit-making products, Samsung has completely covered the entire market. TV market. While realizing Samsung's own business goals, these marketing campaigns also made the concept of curved TV very popular. In a sense, they opened up channels for other domestic TV manufacturers to enter the curved TV market. The success of Samsung’s previous market education cut this hugely profitable cake to the greatest possible extent.
We can already see from the sales volume of curved TV that if 2014 is still exploring whether the curved TV market has the possibility of success, then in 2015 it has given a very clear answer: the market potential of curved TV has been demonstrated. The 55-inch and 65-inch large-screen surfaces surpassed 48 inches to become sales champions, which also pointed out a clear way for Internet companies to enter the curved surface market.
The market for large-screen TVs with a screen size of more than 60 inches, including curved surfaces, has been dominated by foreign companies and the value of high-end users has been highlighted.
Choosing a curved surface and a big screen market to enter, what you really want to trap is the value that users and users bring. Analyze the market of 60-inch and above curved surface TV, you will find that there is a fundamental difference between the 55-inch and below market and the artillery fire. There are no Internet companies and domestic traditional manufacturers to dig pits each other so that children do not have to compete in order to please the users, some 3S and other foreign companies (Samsung Samsung, Sony and Sharp Sharp Sony) occupied the market for many days and is not sensitive to price High-end users. Does this all look a bit like what happened to LeTV and Xiaomi before entering the TV market in 2013? Relatively relaxed competitive environment and users willing to pay for brands and experiences are just good sites for Internet companies to find more profitable opportunities. As for what kind of products they can use to please these users, it is necessary to watch the next millet conference. .
In the face of a new high-end market, Xiaomi and LeTV should not continue to take the cost-effective route. It is time to test out the boutique strategy.
The audience of large-screen curved TV is a brand new blue ocean for Internet manufacturers. It also means that the previous cost-effective route may not work for this market. After all, high-end users have higher requirements for the quality of products rather than blindly pursue. In terms of price/performance ratio, they expect to get a better experience from TV's appearance design, process accuracy, content arrangement quality and many other dimensions. This is exactly the same as Xiaomi’s “new domestic product†approach in recent years. In a sense, It is also a useful attempt to explore the high-end series of products from the millennium. From the perspective of the previous design levels of 55-inch and 60-inch split TVs, we did have a place to look forward to; and for LeTV, the main competitive advantage was the LeTV.com website. The rich content has not invested much effort in appearance and craftsmanship, but instead adopted a high-subsidy tactic to quickly obtain market share. After Xiaomi uses a polymerization approach to solve the problem of lack of content, this new high-end How does the market force on TV hardware product design and technology? Is a topic of great interest to people, remember last December when LeTV also released a 65-inch curved TV, the price of its project Commemorative Edition 6999 is quite attractive, but after the query on the lack of 3C website does not have this product According to the national compulsory certification records, it seems that the high-end surface products of LeTV are still out of sight in accordance with the certification time of around 2 months, but for LeTV, it should only be late and not absent in the face of this attractive market. When Xiaomi snatched his ancestry, he could only wait and see what kind of product he could take.
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