Driving China November 7, 2017 News Previously, Apple CEO Tim Cook expressed his views on AR on different occasions. In particular, after the ARkit platform was launched, Cook showed unprecedented interest in AR. Now, Cook once again talked about some of Apple's views on AR development. In recent days, Apple CEO Tim Cook has joined the list of Silicon Valley technology experts who believe that augmented reality (AR) has revolutionary power in the industry. Cooke believes that AR will change everything. Cooke mentioned that "at the moment our APPStore has already launched more than 1,000 different types of AR applications. Developers can develop various novel AR applications for consumers, students and business users, especially games and entertainment." The APP in this area is especially welcomed by users." In the commercialization of AR/VR, Cooke stated, “We focus on the user experience first. We must ensure that consumers experience the best. If consumers think that our experience is correct, revenue and profits will naturally arise. Therefore, we are very concerned about the experience itself." Cook also said that AR does not make people feel isolated and can help people do a lot of cool experiences. In the Apple store, more than 1,000 AR software will also likely change the classroom model. Cook also revealed that Apple will focus more on the AR field in the future and may even launch AR glasses. Cooke is very optimistic about the future of AR. "We think that AR has a profound impact. I believe its significance is extraordinary. I think Apple is in a very unique position in this field (AR)." And Cook is so optimistic about Apple AR. Complementary, Apple's revenue for the third quarter of 2017 was 52.579 billion U.S. dollars and its net profit was 10.714 billion U.S. dollars. As the support of AR, Apple said, "The iPhone 8 and 8Plus released this year will soon become our two most popular iPhone models."