Can send real-time barrage, praise, and directly send gifts during the broadcast of the program, while the audience can also determine the direction of the plot through the vote, this seems to be the standard Internet video, live platform gameplay, now it is Henan TV Moved to the traditional TV end, appeared on the weekly broadcast program "The drama says you want to come" on the screen. As the pioneer of the first TV screen barrage on the national video channel, the first radio and television program that uses the Internet tool “eating crabs†has seen an increase in ratings and interaction rates, which is also an indication of the importance of “change†and “innovationâ€. Scroll interactive review effects in real time In fact, "Drama Says You Are Coming" is the first time that the new game of "mobile Internet + TV" has been put into weekly broadcasts for real-time interaction. During the broadcast of the episode, viewers can not only play CALLs online for favorite actors and artists, but also can easily “control†the story development through online voting. The audience is no longer just a viewer but a full participant. This new model directly enhances the sense of audience. Other effects that the system can achieve This is due to the strong technical support of the new AutoTV interactive live broadcast system. Differentiating between the other TV columns and the viewer's peer-to-peer one-way transmission form, through the system, interactive forms such as review barrage, vote rating, lottery quiz and topic discussion common in the Internet are presented in the TV column, effectively establishing a relationship with the audience. Multidimensional interaction. System mobile phone page In addition, the system is not merely the delivery of interactive information, but also provides a complete platform for the television station to interact with the viewer's mobile phone. It is a front-end application, back-end publishing management service, and download, audit, A full-stop solution for broadcast interactive programming. The client (the desktop browser publishes, audits, broadcasts information) and the mobile phone client (the audience customer participates in the interaction), uses the network connection, carries on the data interaction through the cloud database, passes through the studio audit broadcast, realizes the real-time interaction on the television screen Depending on the form of the program, it can also be customized development and construction. System function structure At the same time, on the one hand, the system expands the interactive and sharing effects of programs, seizes two major factors of participation and interaction, changes the viewing habits that were once received in one direction, and establishes the state of interaction between the audience and the media or between the audience and the audience. Interaction, human interaction. On the other hand, the flexible and diverse interactive mode enhances the audience's entertainment experience, greatly enhances the audience's degree of bonding, and thus extends the online duration and promotes the increase of ratings. More importantly, the section is based on big data information in the interactive section and can be effectively statistically analyzed, such as the type, willingness, preference, and geographical distribution of the audience, in order to understand the needs of the audience faster and better, and thus to enhance the column. quality. For a long time, the traditional media has been continuously seeking innovation and change in order to better balance and guide the interests of viewers and take into account the needs of the continuous development of the media. The social responsibility that Radio and TV people have to take up may allow us to “move forward and hold on,†but positive changes never stop! So today, while the audience plays CALL for the actor, we also need to provide radio and television for Henan people under the current media environment. Actively explore and seek development and change in the spirit of playing CALL.