[Text|High-tech LED+ Xu Chaopeng] Since the beginning of September, the “Golden September and Silver 10†that should have been popular in the LED industry has not been earlier than in 2014.
Indeed, the traditional LED industry peak season, and failed to meet as expected, at the same time, many lighting industry practitioners also generally reflect that this year's business is more difficult than in previous years, the reason is not difficult to find LED lighting industry in some The segmentation field has reached the state of "saturated exhaustion".
Looking for "blue" in the "Red Sea"
"As long as it is defined as 'sea', if it has already jumped, no matter what 'sea', then hurry up!" Chen Wenji, general manager of Foshan Lighting LED Division, gave a glimpse of the current industry. The phenomenon of the Red Sea is hot and hot.
The so-called rhetoric is not rough, perhaps this is the common experience of many practitioners after joining the LED lighting industry. Indeed, in this era of "Internet +" and "LED+", the industry is already in the Red Sea, and it is still in the circle. People call it the kind of blood red.
"There is nothing wrong with the deep red sea, but I think that red and blue can also be relative, blindly entangled in low-level competition and can not extricate themselves is the 'Red Sea', while focusing on the industry's own development extensibility is 'Blue Ocean' "Lai Riyang, general manager of Shenzhen Lingde Aopu Electronics, told Gaogong LED."
"In the current market segment, there are still many market segments that are bullish, which requires practitioners to continually explore, such as plant lighting, automotive lighting, etc., which have a high degree of attention, and have a good upside." Ye Zongze, general manager of Shenzhen Yunao Lighting, mentioned that the current traditional LED is inevitably going down the altar background, and the 'blue' in the segmentation field may become the main profit point of the LED industry in the future.
In addition, under the accelerated implementation of the national “One Belt, One Road†strategy, many emerging economies and developing countries along the line are becoming the new blue ocean for China's LED product exports, and also bring new development opportunities for LED lighting companies.
"These countries and economies are becoming important gateways for us to enter the Central Asian and Eastern European markets, and the 'One Belt, One Road' policy will also help us to light up the 'blue' on the new Silk Road." Tianbao Group LED Power Supply Xu Chun, general manager of the business department mentioned.
"Economies of scale" to show their skills <br> <br> all indications from the current industry point of view, the industry has indeed a step by step towards the era of low-profit, semi-annual report is a very clear trend is the decline of many big companies profit from the upstream Downstream applications have shown a downward trend.
"But, I think that in a truly mature industry, meager profit is the normal state. The profit of a company is not earned by profiteering. It is achieved by a large number of meager profit, which is called scale benefit." CITIC Ding Huisheng, executive director of China Group, told the author.
As Ding will say, since the second half of last year, the four factories of CITIC Hua Group began to start construction. It is reported that CITIC China's double-sided LED low-power power supply board has reached 200 yuan / square meter, which also indicates that CITIC China has advanced to a new height on the scale of production roads, and the scale effect has made CITIC China In the domestic batch of LED power supply custom circuit board manufacturers can "stand out".
Of course, there is also Mu Linsen, which is also a company that will achieve the ultimate in “scale effectâ€. Since the beginning of this year, while expanding its production capacity, Mulinsen has further increased its R&D and production lines supporting the supply of raw materials such as brackets and epoxy resins for LED packaging products to consolidate its leading position in industrial chain integration. status;
“Integrating the raw material industry chain, improving production efficiency, and then improving product quality, thereby forming scale effect and cost effect. At this stage, Mulinsen Lighting will still focus on the improvement of market share, and the market share will increase. The right to speak will be more capable of promoting the healthy growth of the industry and the market.†Lin Jiliang, general manager of the Mulinsen Lighting Marketing Center, concludes the above.
After June, Mulinsen launched a price war with domestic big-name manufacturers such as Op, Fo Zhao, and let the price of general lighting enter a new stage. The intervention of these big factories shows that the price war is inevitable in the whole industry, and LED is also true. We began to usher in the era of fighting for scale and capital.
Mergers and acquisitions can be "Bingo"
According to the survey data of the High-tech Research Institute LED Research Institute (GGII), the total amount of M&A cases in 2014 was 6.07 billion yuan. In the first eight months of this year, the amount of mergers and acquisitions has reached 29.31 billion yuan, and the amount of mergers and acquisitions has already been Doubled five times.
“From the whole year of last year to the first half of this year, mergers and acquisitions in the LED industry frequently occurred. The total amount of mergers and acquisitions will reach 100 billion in the next two years. The number of mergers and acquisitions with a scale of more than 500 million yuan will increase. At the same time, the merger will go international. The merger case will also increase simultaneously.†Dr. Zhang Xiaofei, Chairman of the High-Tech Production Research Institute, said in the keynote speech of “The Dilemma and Outlet of the LED Industry at the Present Stageâ€.
In fact, vertical and vertical integration in the current industry has become a trend to promote inter-industry cooperation. With the gradual slowdown in the growth rate of the lighting market and the oversupply of production capacity, many small and medium-sized manufacturers are inevitably reshuffled due to operational difficulties.
“By acquiring, the acquirer can obtain the dominant technology and resources, which can enhance the production scale and lower the production cost. Secondly, if the M&A sales company can strengthen the market development, it can also be used in interoperability technology and full application of innovative technologies. To gain greater benefits, these can be seen as the significance of corporate mergers and acquisitions." Zhang Xiaofei mentioned. .
At present, the domestic LED market is already in the stage of fierce competition, especially in the field of lighting, where the gross profit margin is already at a low level, which also reflects the low profitability of the company. Therefore, LED manufacturers seek various ways to transform or enhance competitiveness, and mergers and acquisitions are an effective form.
Common mergers and acquisitions
At present, due to the increasing demand for mergers and acquisitions, the manufacturers with funds have set up investment companies, and strive to integrate resources through capital operation to enhance overall competitiveness. For the merged party, the injection of new funds can alleviate its own financial pressure, and it can also use funds to expand the production capacity and continue to expand the scale of the enterprise.
Indeed, the traditional LED industry peak season, and failed to meet as expected, at the same time, many lighting industry practitioners also generally reflect that this year's business is more difficult than in previous years, the reason is not difficult to find LED lighting industry in some The segmentation field has reached the state of "saturated exhaustion".
Looking for "blue" in the "Red Sea"
"As long as it is defined as 'sea', if it has already jumped, no matter what 'sea', then hurry up!" Chen Wenji, general manager of Foshan Lighting LED Division, gave a glimpse of the current industry. The phenomenon of the Red Sea is hot and hot.
The so-called rhetoric is not rough, perhaps this is the common experience of many practitioners after joining the LED lighting industry. Indeed, in this era of "Internet +" and "LED+", the industry is already in the Red Sea, and it is still in the circle. People call it the kind of blood red.
"There is nothing wrong with the deep red sea, but I think that red and blue can also be relative, blindly entangled in low-level competition and can not extricate themselves is the 'Red Sea', while focusing on the industry's own development extensibility is 'Blue Ocean' "Lai Riyang, general manager of Shenzhen Lingde Aopu Electronics, told Gaogong LED."
"In the current market segment, there are still many market segments that are bullish, which requires practitioners to continually explore, such as plant lighting, automotive lighting, etc., which have a high degree of attention, and have a good upside." Ye Zongze, general manager of Shenzhen Yunao Lighting, mentioned that the current traditional LED is inevitably going down the altar background, and the 'blue' in the segmentation field may become the main profit point of the LED industry in the future.
In addition, under the accelerated implementation of the national “One Belt, One Road†strategy, many emerging economies and developing countries along the line are becoming the new blue ocean for China's LED product exports, and also bring new development opportunities for LED lighting companies.
"These countries and economies are becoming important gateways for us to enter the Central Asian and Eastern European markets, and the 'One Belt, One Road' policy will also help us to light up the 'blue' on the new Silk Road." Tianbao Group LED Power Supply Xu Chun, general manager of the business department mentioned.
"Economies of scale" to show their skills <br> <br> all indications from the current industry point of view, the industry has indeed a step by step towards the era of low-profit, semi-annual report is a very clear trend is the decline of many big companies profit from the upstream Downstream applications have shown a downward trend.
"But, I think that in a truly mature industry, meager profit is the normal state. The profit of a company is not earned by profiteering. It is achieved by a large number of meager profit, which is called scale benefit." CITIC Ding Huisheng, executive director of China Group, told the author.
As Ding will say, since the second half of last year, the four factories of CITIC Hua Group began to start construction. It is reported that CITIC China's double-sided LED low-power power supply board has reached 200 yuan / square meter, which also indicates that CITIC China has advanced to a new height on the scale of production roads, and the scale effect has made CITIC China In the domestic batch of LED power supply custom circuit board manufacturers can "stand out".
Of course, there is also Mu Linsen, which is also a company that will achieve the ultimate in “scale effectâ€. Since the beginning of this year, while expanding its production capacity, Mulinsen has further increased its R&D and production lines supporting the supply of raw materials such as brackets and epoxy resins for LED packaging products to consolidate its leading position in industrial chain integration. status;
“Integrating the raw material industry chain, improving production efficiency, and then improving product quality, thereby forming scale effect and cost effect. At this stage, Mulinsen Lighting will still focus on the improvement of market share, and the market share will increase. The right to speak will be more capable of promoting the healthy growth of the industry and the market.†Lin Jiliang, general manager of the Mulinsen Lighting Marketing Center, concludes the above.
After June, Mulinsen launched a price war with domestic big-name manufacturers such as Op, Fo Zhao, and let the price of general lighting enter a new stage. The intervention of these big factories shows that the price war is inevitable in the whole industry, and LED is also true. We began to usher in the era of fighting for scale and capital.
Mergers and acquisitions can be "Bingo"
According to the survey data of the High-tech Research Institute LED Research Institute (GGII), the total amount of M&A cases in 2014 was 6.07 billion yuan. In the first eight months of this year, the amount of mergers and acquisitions has reached 29.31 billion yuan, and the amount of mergers and acquisitions has already been Doubled five times.
“From the whole year of last year to the first half of this year, mergers and acquisitions in the LED industry frequently occurred. The total amount of mergers and acquisitions will reach 100 billion in the next two years. The number of mergers and acquisitions with a scale of more than 500 million yuan will increase. At the same time, the merger will go international. The merger case will also increase simultaneously.†Dr. Zhang Xiaofei, Chairman of the High-Tech Production Research Institute, said in the keynote speech of “The Dilemma and Outlet of the LED Industry at the Present Stageâ€.
In fact, vertical and vertical integration in the current industry has become a trend to promote inter-industry cooperation. With the gradual slowdown in the growth rate of the lighting market and the oversupply of production capacity, many small and medium-sized manufacturers are inevitably reshuffled due to operational difficulties.
“By acquiring, the acquirer can obtain the dominant technology and resources, which can enhance the production scale and lower the production cost. Secondly, if the M&A sales company can strengthen the market development, it can also be used in interoperability technology and full application of innovative technologies. To gain greater benefits, these can be seen as the significance of corporate mergers and acquisitions." Zhang Xiaofei mentioned. .
At present, the domestic LED market is already in the stage of fierce competition, especially in the field of lighting, where the gross profit margin is already at a low level, which also reflects the low profitability of the company. Therefore, LED manufacturers seek various ways to transform or enhance competitiveness, and mergers and acquisitions are an effective form.
Common mergers and acquisitions
.jpg)
At present, due to the increasing demand for mergers and acquisitions, the manufacturers with funds have set up investment companies, and strive to integrate resources through capital operation to enhance overall competitiveness. For the merged party, the injection of new funds can alleviate its own financial pressure, and it can also use funds to expand the production capacity and continue to expand the scale of the enterprise.
Heater is a combination of fans, motors and air heaters combined unit. Applicable to all types of workshops, when the air is free of dust and flammable or explosive gas, can be used as a circulating air heating. Heater can be used independently as a heating, generally used to supplement the lack of heat sink parts or the use of radiators as the duty of heating, the remaining heat load borne by the heater.
(1) horizontal blower: indoor air from the side of the inhalation, the heat exchanger after the heat, the horizontal direction. The jet has a certain range, so that the heating zone is fully blended, the temperature is evenly mixed.
(2) top blower fan: axial fan placed in the bottom of the unit, the air from the side of the heater into the air through the standing heat exchanger, and then sent down. In order to make the jet face to be discharged downward, a guide vane for diffusion is provided at the outlet of the fan.
(3) floor heaters: such units of the large amount of air, send hot air range far, can afford a larger area of heating. When running, the noise is large. Applicable to the factory building heating.
The advantage of heater heating is [2]:
(1) single machine heat supply, in the same heat load, the number of end devices used less;
(2) small heaters can be hanging, do not take up the building area, large heaters floor installation, covers an area of limited;
(3) start heating up fast.
Fan Heater
Fan Heater, Portable Electric PTC Fan Heater, Square Nice Electric Heater, Desktop Portable Electric Fan Heater
Ningbo APG Machine(appliance)Co.,Ltd , http://www.apgelectrical.com