Storm TV also play separate? Split TV will be the future trend?

The storm had to be watched by the television industry. As early as August of this year, related reports appeared. It was said that Liu Yaoping, the CEO of Storm TV, spoke, “After a year's sales will certainly surpass Xiaomi.” Although people in the industry have made remarks, Sceptical, but still attached great importance to the storm TV.

In fact, Storm TV was established on July 6, 2015. On the same day, Storm Technology announced that it will establish a joint venture with Sunrisun, Aofei Animation, and Sannuo Digital Audio. The company’s first product will be Storm TV. The leader lineup of Storm TV is also very strong. CEO Liu Yaoping is a former vice president of the color TV division of Skyworth Group. The current team members include core members of Tencent Mutual Entertainment and Huawei Glory, bringing together the traditional TV industry, the Internet and the mobile Internet. And the top talents of the equipment must have decided to do a big job in the field of Internet smart TV. The biggest enemy of this time is probably LeTV and Xiaomi.

Recently, a circle of friends let the stormy TV, which has been long-awaited, reveal its frontier. The outbreak is not a stormy TV initiative but a passive one. The content of the circle of friends was issued by a photographer, claiming that he was making a promotional video for BF TV and had a few live photos. The original content is a circle of friends who publish personal work life, but it is normal.


However, if the map is careless, something goes wrong. From the photographer's circle of friends, it can be seen that there are video processing equipment, there are actors, these are okay, let this photographer is a picture of a black pot - a circle of friends with the third picture , product video shooting script.


In the first column of the core product selling point in the script, the words “TV-Kit Hardware Upgrade” and “Actor Disassembly and Assembly Kit” are particularly interesting. It is even more people’s thinking. Software upgrade is the basic function of the Internet Smart TV. At this point, software upgrades can bring a better experience to TV use. “Hardware is also upgraded.” Why use “Ye” and how to upgrade? Means that the hardware and software upgrade together, how can we do this? I am afraid that it is necessary to separate the core hardware separately so that the software hardware can be upgraded at the same time. The TV Kit should be this split hardware. The information point of disassembling the kit can justify this.

This circle of friends has caused an uproar, and people in the industry have spread the news of split TV to split TV. Although the photographer kept secrets for the sake of secrecy, he only said that it was BF TV. However, people with a little bit of speculation combined with Pinyin speculation and combined with the news of the storm to do television could easily guess that it was Storm TV. The disclosure of the storm TV to split TV, I am afraid that its marketing plan has a great impact, after all, is the core selling point, leaked leaked, I do not know how to deal with the storm. The photographer's circle of friends has now been deleted. It is estimated that Storm TV will still find him tea and wish him good luck.

Earlier, both LeTV and Xiaomi have released this year's flagship TV. LeTV released the Super Body TV 3 and released a 120-inch TV on October 27. Of course, the latter's release is more of a gimmick. Xiaomi released the millet TV 3 a few days ago. This TV is a selling point, and separates the CPU, GPU, memory and other chips and audio, and then connects the TV with the TV. The essence of this split is actually to make a network set-top box with audio.

Although Xiaomi’s split is not favored by people in the industry, it is undeniable that the form of digital products will give full use of resources and environmental protection to prevent the electronic pollution from bringing great benefits. Moreover, the hardware of TV has been in recent years. It has reached a peak, especially 4K resolution screens have become popular. In the long period of time, it may not be a big breakthrough. The core configuration and software services can be upgraded. Therefore, professional analysis, split TV conference It is a trend in the future. If Storm TV can better deal with splits, I believe it can be used to advance with enthusiasm. It is expected to be in a three-way form with LeTV and Xiaomi TV, forming a “three-nation killing” situation in the Internet smart TV market.

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