Intel: Netbook strategy is at a crossroads

According to foreign media reports, Greg Welch, head of Intel's mobile client platform division, said this week that following the initial success, with the growth in demand for tablet PCs and low-end laptops, Intel’s netbook strategy is currently It is at a crossroads. Buyers no longer need the cheapest PC, but want their equipment to have better performance. The early success of netbooks lies in its low price. However, buyers now give priority to performance.

Wells said that netbooks are somewhat disappointing in some aspects of their experience. It may not keep up with the pace of innovation. Now we are trying to re-innovate the netbook. We want to integrate more technologies. We will observe whether netbooks can fill the direct market gap for ultrabooks and tablets.

Intel Atom processors are used in most netbooks. The rise of tablets hit the netbook market. According to data from market research firm IDC, although global PC shipments in the second quarter of 2011 increased by 2.6% year-on-year, the market share of netbooks in total PC shipments dropped from 22% in the same period last year to 12%.

Verss said that Intel is fully examining the Atom processor architecture and re-creating netbook chips after figuring out what consumers really need.