Maker - Case
In the double-storey building of the Guangzhou Checheng United Community, the reporter saw the core entrepreneurship team of Haige Technology, which consists of seven post-90s students studying at the University of Illinois at Urbana-Champaign.
In May 2015, under the leadership of founder Gui Peiyan, the team returned to China to start a business, settled in Guangzhou to set up a company, and used 3D printing technology to make binaural Bluetooth custom headphones. The team independently developed 3D scanning technology, which can directly print 3D printing after scanning the user's ear data transmission processing.
At present, the team has received a million yuan investment led by China Merchants Investment, and crowdfunding products landed in Jingdong crowdfunding in November.
Founder Gui Peiyan said that the future team is committed to the development of private custom headphones that can be quantified. "I hope that through the industrialization 4.0 reform of the production line, we will build high-end wearable equipment independently developed by the Chinese."
Business story
Taking a break from studying in the United States
Entering the Haige Technology office area, a sense of future technology is coming. Located in the newly built incubator joint community in Tianhe District, a three-story small duplex, transparent glass, black walls, fingerprint-controlled switch doors, and a row of computer-worked programmers.
Founder Gui Peiyan, black-rimmed glasses, T-shirt jeans, the conversation is mature and rigorous, typical engineering male temperament. However, the working atmosphere of the entrepreneurial team after the 90s is still very easy. In the interview, a pet dog raised by an employee has been wandering around, and the employees are very casual.
“When we were studying in the United States, we often participated in entrepreneurial competitions both inside and outside the school.†Gui Peiyan recalled the past in the United States, saying that team members attended the University of Illinois at Urbana-Champaign, from mechanical engineering, electrical engineering, industrial design, and strategy. Media and other different professions.
In 2014, the team recommended to participate in a startup competition in Chicago through the professors. Through the fierce competition in the preliminary, semi-final and final competitions, the team stood out among the 13 teams and finally won the championship. In this entrepreneurial competition organized by Americans, the Haig team is the only non-American team.
"We have repeatedly revised the 26-year entrepreneurial project book and only slept for 20 hours in the four-day preparation time." Gui Peiyan told reporters that in the process of modifying the entrepreneurial project book, he was fortunate to be the 3D printing and custom headset industry in the United States. Seven experts consulted the authoritative opinions and learned accurate industry knowledge. "This experience of participating in the entrepreneurial competition has also laid a solid foundation for our subsequent return to China."
Taking a break from school and starting a business is a consistent decision of the team. Gui Peiyan said that after participating in the entrepreneurial competition in the United States, he set about creating a custom headset company. At present, the domestic entrepreneurial policy atmosphere is very good, the team is full of confidence in the project, hoping to be a proud private custom headset brand. With a common vision of the goal, the team quickly decided to return to China to start a business.
"One million dollars and six million yuan, the price is equivalent, but the things are different, the efficiency effect is not the same." Gui Peiyan said frankly, there is another important reason for returning to China to start business is more efficient domestic work. . For example, in the circuit board market, it is necessary to get back to China for processing in foreign countries. The whole cycle is long, domestic efficiency is higher, and people's execution is stronger. On the other hand, considering the advanced concepts and technologies of 3D printing and custom headsets in the US, the team has left a lab in the US to get the latest industry information.
In May 2015, the team officially settled in Guangzhou. According to Gui Peiyan, the team did a small-scale investigation. More than 80,000 sample survey results showed that everyone was not satisfied with their existing headphones, such as not easy to wear, easy to fall, or wearing pain for a long time, the sound quality is not good enough. The headphone cable is tied and so on. “We Haige Technology's private custom headphones printed with 3D technology can solve the pain points of traditional headphones.â€
product technologies
3D printing Bluetooth headset
It is understood that private custom headphones have been popular in the United States for more than a decade, and the domestic ones have been driven by Hong Kong and Taiwan stars in the last year or two.
Gui Peiyan told reporters that the US company UE began to make custom headphones, inspired by hearing aids. According to the same principle, the company injects silicone into the customer's ear, makes the ear mold casing, and then installs some sounding units in the shell to make the earphone. This kind of headphones has high sound quality and will not feel tired for a long time. It is very popular in the United States for a time.
However, the price of custom earphones has been high, ranging from three to four thousand yuan, and more than ten thousand.
When the Haiger team was in the United States, they noticed the field of private custom headphones. After three months of research, the team found that traditional custom headphones could not change its cost because it was handmade, the production cycle was long, and it took a lot of material. "In order to make the private custom headset more popular, we must first reduce the user's trouble, we think of 3D scanning and printing."
At present, Haige Technology has independently developed an APP for 3D scanning of user ear models. The user only needs to download the APP and take photos of his own ear through the APP. Through the technical algorithm, Haig Technology can directly print its data into the earphone casing through the 3D printer. Gui Peiyan said that the current technology can accurately reserve the slot and bayonet of each component in the earphone, and assemble the shell directly after printing. Hager Technology is able to control the scanning and printing products to more than 90% of the fit, and has done more than 1,000 tests in the United States.
“Traditional custom earphones take half a day to make a silicone model.†Gui Peiyan said that in the past, it was necessary to make an appointment at the hospital or hearing aid clinic, and then make a model of the ear silicone, and then mail it to the United States for about two months. In order to get the headphones. In the era of mobile Internet, users are not willing to wait for two months to get the product, we hope to shorten the time to three or five days, 3D scanning and printing is the best technical tool.
However, Gui Peiyan also revealed that 90% of the components are all used abroad. He admits that domestic technology products do not achieve the desired results, and the team hopes to provide better product quality to users, not just to make money. Therefore, the team is very careful when using components, even if it is a resistor, it must consider its stability. "Our original intention is to be a proud product of the country."
The Haig team said it was not worried about whether the product was on the line for plagiarism. Gui Peiyan said that the market for domestic 3D printing consumer earphone products has not been expanded and cultivated. If more competitors enter the market at the same time, it is also a good thing for them. Of course, they will not open their technology for no reason, just saying that everyone feels that this idea is good and they will do it together. The other party's technical products are well done and everyone can recognize each other.
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