On August 30th, Aowei Cloud Network and China Electronics and Information Industry Federation jointly organized the China Smart TV Operation Big Data Conference and launched the industry's first 2016 large-screen eco-operating big data blue book. The Blue Book points out that after the mobile Internet, the home Internet will be the next superlative point.
According to the large-screen blue book data, as the core of home Internet devices, the number of OTT terminals (including smart TVs and boxes) reached 165 million units in 2015. It is estimated that by 2020, the number of OTT terminals will exceed 400 million units, and over 70% of Chinese households use OTT terminals to watch programs.
In 2013, China Mobile’s smart terminal coverage rate was 43%, which contributed to the outbreak of the mobile Internet market. The OTT-side market development curve predicted by the large-screen Blue Book is strikingly similar to the mobile Internet market curve. Four years later, in 2017, the OTT-side home coverage is expected to reach 45%, and it is very hopeful to take over the stick of the mobile Internet and create a new round of Internet myths. It is expected that by 2020, the OTT market will reach 630 billion yuan, and the trillion market cake is not far away.
As the leading brand of Internet TV, the cumulative sales volume of Xiaomi TV and Xiaomi's box has exceeded 15 million. From the perspective of existing users, Xiaomi has become China's largest Internet TV platform. Millet TV's current operating rate is 68%. If you count from a family of four, millet TV products have affected about 60 million people.
Xiaomi Box has always been the pioneer and leader of the entire OTT box industry. In the Chinese market, Xiaomi's box sales accounted for over 30% of the overall market share for a long time. On November 14, 2012, Xiaomi started the TV box category, launched the first box, and subsequently launched a new millet box, an enhanced millet box, a mini box millet box, a millet box 3, an enhanced box of millet box 3 and millet Mi Box overseas version and other 7 boxes. On May 19th, with strong product R&D capabilities and content integration capabilities, Google joined the US market.
Compared to the fragmentation of the PC/mobile use scenario, the OTT currently focuses on home interaction scenarios. Under the social trend of regaining beauty and returning to the family, an interactive, open, large-screen platform has helped families retain their presence and become a golden key to the opening of a new family life. The core advantage of large screens attracting users is content. In terms of content, Xiaomi TV's millet box is just as rich. Millet TV and Xiaomi's box through the open and convergent model have fully integrated all the content of the top-ranked video site iQiyi, the second-ranked video site Tencent Video, and the mango TV, which has won the most in the variety show. In terms of absolute resource advantages in various fields such as TV dramas, dramas, and variety shows, Xiaomi’s other significant change in content is overweight sports, which have successively broadcast a number of heavyweight events such as the European Cup.
From trial to acceptance, the OTT development has gone through a long process. With the dual attraction of innovative experiences and rich premium content, TV audiences are shifting from traditional TVs to OTT terminals. Millet TV millet box will continue to play its advantages and take a place in this OTT blue ocean market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
According to the large-screen blue book data, as the core of home Internet devices, the number of OTT terminals (including smart TVs and boxes) reached 165 million units in 2015. It is estimated that by 2020, the number of OTT terminals will exceed 400 million units, and over 70% of Chinese households use OTT terminals to watch programs.
Xiaomi Box has always been the pioneer and leader of the entire OTT box industry. In the Chinese market, Xiaomi's box sales accounted for over 30% of the overall market share for a long time. On November 14, 2012, Xiaomi started the TV box category, launched the first box, and subsequently launched a new millet box, an enhanced millet box, a mini box millet box, a millet box 3, an enhanced box of millet box 3 and millet Mi Box overseas version and other 7 boxes. On May 19th, with strong product R&D capabilities and content integration capabilities, Google joined the US market.
Compared to the fragmentation of the PC/mobile use scenario, the OTT currently focuses on home interaction scenarios. Under the social trend of regaining beauty and returning to the family, an interactive, open, large-screen platform has helped families retain their presence and become a golden key to the opening of a new family life. The core advantage of large screens attracting users is content. In terms of content, Xiaomi TV's millet box is just as rich. Millet TV and Xiaomi's box through the open and convergent model have fully integrated all the content of the top-ranked video site iQiyi, the second-ranked video site Tencent Video, and the mango TV, which has won the most in the variety show. In terms of absolute resource advantages in various fields such as TV dramas, dramas, and variety shows, Xiaomi’s other significant change in content is overweight sports, which have successively broadcast a number of heavyweight events such as the European Cup.
From trial to acceptance, the OTT development has gone through a long process. With the dual attraction of innovative experiences and rich premium content, TV audiences are shifting from traditional TVs to OTT terminals. Millet TV millet box will continue to play its advantages and take a place in this OTT blue ocean market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.