Sennheiser: Artifact Orpheus II will be released on the day

The 28-year-old Macworld Expo was held at the Beijing National Convention Center in August 2014. This is the fourth time Macworld Expo has come to Beijing. As the largest industry-wide event in China and the Asia-Pacific region, the Expo has set up Large-scale exhibitions have attracted many electronics and peripheral manufacturers from home and abroad. We have sent a corresponding reporting team to bring you the most detailed exhibition reports.
At the exhibition, we saw a lot of highlights, such as the gradual reduction of shells, film brands and manufacturers, and the increasing number of audio manufacturers. This shows that users' consumer psychology is becoming more and more mature, around Apple, especially the iPhone. The audio products around the iPod have begun to stand out. Among the many exhibitors, we found that the world famous audio product brand Sennheiser appeared at the exhibition. This is the first time that MacWorld has been exhibited in Beijing for four years. In view of this, We need to talk to the head of Sennheiser.
However, we are not too eager to talk about the brand strategy. After all, this has little to do with ordinary consumers, so we invited Ms. Hao Minghui, the manager of Sennheiser National Product Marketing, to have an exclusive interview with Sennheiser. Product planning has been discussed. I did not expect that the interview has not yet begun, and the news has burst out one by one.
Sennheiser: Artifact Orpheus II will be released on the day
In fact, Macworld has been in the United States for four years since the United States, and Sennheiser is the first time to participate. When asked this question, Ms. Hao said: Sennheiser has done a very Rigorous market research found that many customers have a feeling for Sennheiser: Sennheiser is far away from customers; and customers who mention Sennheiser's products think of high-end products, thousands of pieces The kind, and mentioning the entry-level headphones, generally you will not think of Sennheiser.
Sennheiser: Artifact Orpheus II will be released on the day
But Sennheiser is actually a brand with a very complete product line. From entry-level headphones to the flagship HD800, it is a professional audio manufacturer with complete product lines. Sennheiser wants more customers to know about this. Have more knowledge of our Sennheiser.
At present, Sennheiser Momentum series products have been listed two years ago (2012). They have also seen this series of exhibitions at other exhibitions, and each time they promote different colors and styles. It is very curious that Momentum In the past, it seems that no product has such a long life cycle. The promotion time is close to two years. Many netizens will feel the new bottle of old wine and do not quite understand the purpose of Sennheiser.
Ms. Hao Minghui said that the Momentum series products can also be seen. There are many different places with Sennheiser's previous products. The previous products are mostly gray and black, much like the Germans' low-key and rigorous character, but Momentum is Mori. Hessel's first product with a stylish appearance and targeting young and fashionable users. At the beginning of the listing, Sennheiser did not choose to hold a conference, but held a party to meet with you to spread the city. The concept of life.
Sennheiser: Artifact Orpheus II will be released on the day
In addition, Momentum is also a product that Sennheiser is currently focusing on. The two sizes are nicknamed Muxitou and Xiaotoutou by users. Sennheiser has also made a lot of promotion for this, including this year Sennheiser launched globally. One of the "live Momentum" campaigns, so as a flagship product line, our activities have continued and will continue.
Sennheiser also had a bigger move in August this year, which was to lower the price of Momentum. This is a price adjustment on a global scale. Many people may think that this price adjustment has sales reasons, but Sennheiser really The idea is to let more customers use such products, because after all, 2699 is still a bit expensive for many people, and if it falls below 2000, more users will be able to buy it.
When asked about Sennheiser's complete product planning in the next 1-3 years, Ms. Hao Minghui said: Following HD800, ie800, Sennheiser will definitely launch similar high-end products, which is affirmative. Because the development of high-end headphones has always been the soul of Sennheiser, Sennheiser's philosophy has always been to pursue superior sound quality and promote the advancement of human sound science.
At the R&D center of the German headquarters in Sennheiser, a group of professionals who have devoted their lives to the research and development of audio technology have been devoted to their efforts. The results of research and development will also be reflected in the new products of Sennheiser. It will be open, because the open mode product is closer to the natural state. Sennheiser has been emphasizing that the highest level of audio product pursuit is that when you put on the headphones, the sound you feel will make you Forget that you still wear headphones.
Sennheiser: Artifact Orpheus II will be released on the day
So from the comfort level of the sound you hear, it is definitely better to be open, and from the aspect of wearing comfort, it is also open to make you feel more comfortable, this is a relatively high level.
Ms. Hao Minghui also said that Sennheiser will launch the Orpheus II in the near future, perhaps next year, or the following year, in short, not too long. But the final time will be from the German headquarters. As the final test is also very critical, Sennheiser's products are known to have been very rigorous in research and development and testing.
Sennheiser will have several new products in September and October, such as the legendary cx1.00, cx2.00, cx3.00 and cx5.00. This is an in-ear earphone series from Sennheiser. As you will see, this series may have many different aspects from our previous in-ear headphones, from the first eye to the outer packaging to the whole product and accessories after the opening, the earphone bag, etc. There will be some changes in the appearance, this change may be biased towards fashion.
Sennheiser: Artifact Orpheus II will be released on the day
In the past, Sennheiser's products are very German, low-key, and even a bit rigid. But through the release of new products in the future, you will also see the changes that Sennheiser made to the diversification of user demand in the market. But what Sennheiser has always insisted on---the sound quality will not change, good sound quality is the premise of everything.
In September, Sennheiser will also launch a younger series, which is also a headset for young and fashionable people. It will also have a lot of colors, and the shape may be more fashionable than Momentum.
At the exhibition, the Jarre Bluetooth audio 骷髅 modeling electroplating process at the Sennheiser booth was exceptionally eye-catching, and this was the most frequently asked topic. Ms. Hao Minghui introduced that Jarre is a French audio brand, and Sennheiser and Jarre cooperated. Mainly in the field of audio technology, because Sennheiser is good at sound technology, and Jarre itself is good at design and inspiration.
The original founder of the brand was Jean-Yar, a well-known French electronic music master. He is an artist who has made outstanding contributions in the field of electronic music and has also performed concerts in China during the year of the establishment of diplomatic relations between China and France. He has also contributed to Sino-French relations. Sennheiser has never had a Bluetooth stereo before, so this cooperation with Jarre is not only supported by research and development in Sennheiser, but also in other aspects such as product packaging. Sennheiser also participated in the design.
Sennheiser: Artifact Orpheus II will be released on the day
In addition, Sennheiser and Jarre also have sales cooperation, because Jarre does not have its own company in mainland China, and Sennheiser is acting as a agent for Jarre in mainland China. This sales cooperation starts in China and will be in the future. It may be global. Sennheiser expects Jarre to be officially listed in mainland China in October or November this year.
Sennheiser's entry into the Bluetooth audio market is mainly due to the needs of users. Now users' needs are becoming more diverse. Many loyal fans and fans of Sennheiser will ask: Does Sennheiser have Bluetooth audio? Products? Because they believe in the Bluetooth audio, if you choose Sennheiser, then the sound quality of the product will be very secure.
Sennheiser: Artifact Orpheus II will be released on the day
Therefore, in order to meet the needs of users at this level, Sennheiser chose to enter the Bluetooth audio market. It is not to see how much potential and profit opportunities the Bluetooth audio market has. After all, Bluetooth audio is only a small field in the entire audio market. Hessel mainly focused on the needs of users.
In recent years, there have been many brands in the audio product market, and Sennheiser’s sales have been leading and stable. When asked about the reasons, Ms. Hao Minghui said that she also noticed the market in recent years. There have been a lot of new audio brands, and now there are probably more than one hundred brands.
Sennheiser: Artifact Orpheus II will be released on the day
This trend is generally a good thing, and overall it is good for consumers because consumers can have more choices; for manufacturers, whether it is a pressure or a challenge will also promote us. Make better products and seize your own customers. In the face of this situation, Sennheiser will not have to compete with a competitor, Sennheiser may want to fight for the market Some eternal things, such as our voice. Sennheiser will conquer our users with a unique voice charm, relying on Sennheiser's own word of mouth to do the best.
Sennheiser: Artifact Orpheus II will be released on the day
Sennheiser also has entry-level headphones, but it is relatively rare. The entry-level headphones are introduced to allow more people to try and feel the charm of Sennheiser, but more importantly, they still want to Dedicated to those who have higher requirements for sound quality. A leading brand in technology is definitely not a brand that focuses on entry level. The pursuit of high quality also means that we have to invest more in research and development. More cost and effort, so the price of the product will naturally be higher than the entry-level product.

Final Assembly

Final Assembly,Plastic Mould,Assembly Line,Production Line

Electronics Manufacturing Services Co., Ltd. , http://www.nbbelectronics.com

Posted on