Sponsored by Gaogong LED, the channel development activities of the "LED Lighting Channel" weekly magazine - "2013 China LED Good Products Tour Exhibition and Merchants Conference" in the first phase from March to May in Hangzhou, Changzhou, Nanjing, Linyi, Fuzhou, Hefei 12 key lighting distribution market cities such as Changsha, Nanning, Kunming, Chongqing, Chengdu and Xi'an were held one after another.
On March 18, 2013, sponsored by Gaogong LED, the “2013 China Good Product Tour Exhibition and Investment Promotion Conference†hosted by Gaogong LED's “Lighting Channel†officially kicked off in Hangzhou.
During the meeting, Gao Gong LED CEO Dr. Zhang Xiaofei, Hangzhou Weiyang Lighting Chairman Shen Weiyang, Jiuding Decoration Co., Ltd. Design Director Chang Qing, Mulinsen Lighting East China Region Director Zhang Chao, Zhuhai Hao Broadcasting Sales Deputy General Manager Zhang Hu, Levi Mr. Tan Jian, General Manager of Optoelectronics, Li Wenjing, Sales Director of Lianchuang Optoelectronics, and Sun Lingsan, General Manager of Hangzhou Zhengda Lighting Co., Ltd., discussed in depth the bottlenecks and countermeasures of LED lighting channels, the cooperation mode and practice of vendor channels, and more roundtable dialogue. The dealers and designers present were puzzled.
Shen Weiyang, chairman of Hangzhou Weiyang Lighting, said that in the production and sales behavior of the market economy, the relationship between manufacturers and channel dealers has always been a topic of discussion.
The core resource of the manufacturer is the brand, and the core resource of the merchant is the channel. The main business objectives pursued by both parties are the increase in market share and profit growth. The key to the problem is that both parties equate their own interests to the market share and profit growth, and forgetting the core resources of the other party is a necessary condition for maximizing their own profits.
When choosing a business strategy, I only pay attention to myself, but ignore the attention to the core resources of the other party and even hurt the core resources of the other party. This is the root cause of the conflict between the two sides.
The highest level of cooperation between manufacturers is different. It is the long-term road to make use of the advantages of both sides and to benefit from each other. It is a win-win approach to carry out its own business with an equal mindset from the heart.
On March 18, 2013, sponsored by Gaogong LED, the “2013 China Good Product Tour Exhibition and Investment Promotion Conference†hosted by Gaogong LED's “Lighting Channel†officially kicked off in Hangzhou.
During the meeting, Gao Gong LED CEO Dr. Zhang Xiaofei, Hangzhou Weiyang Lighting Chairman Shen Weiyang, Jiuding Decoration Co., Ltd. Design Director Chang Qing, Mulinsen Lighting East China Region Director Zhang Chao, Zhuhai Hao Broadcasting Sales Deputy General Manager Zhang Hu, Levi Mr. Tan Jian, General Manager of Optoelectronics, Li Wenjing, Sales Director of Lianchuang Optoelectronics, and Sun Lingsan, General Manager of Hangzhou Zhengda Lighting Co., Ltd., discussed in depth the bottlenecks and countermeasures of LED lighting channels, the cooperation mode and practice of vendor channels, and more roundtable dialogue. The dealers and designers present were puzzled.
Shen Weiyang, chairman of Hangzhou Weiyang Lighting, said that in the production and sales behavior of the market economy, the relationship between manufacturers and channel dealers has always been a topic of discussion.
The core resource of the manufacturer is the brand, and the core resource of the merchant is the channel. The main business objectives pursued by both parties are the increase in market share and profit growth. The key to the problem is that both parties equate their own interests to the market share and profit growth, and forgetting the core resources of the other party is a necessary condition for maximizing their own profits.
When choosing a business strategy, I only pay attention to myself, but ignore the attention to the core resources of the other party and even hurt the core resources of the other party. This is the root cause of the conflict between the two sides.
The highest level of cooperation between manufacturers is different. It is the long-term road to make use of the advantages of both sides and to benefit from each other. It is a win-win approach to carry out its own business with an equal mindset from the heart.
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