In recent years, under the tide of quality consumption upgrades, refrigerator washing machines are ushering in new industry opportunities in terms of intelligent IoT, segmented scenarios, and personalized customization. In particular, the rapid rise of artificial intelligence technology has brought great changes to the traditional home appliance industries such as refrigerators and washing machines, and intelligent ice washing products have begun to enter a period of concentrated outbreak. According to the statistics of Zhongyikang, the sales penetration rate of smart refrigerators in 2017 was 13%, and the penetration rate of smart refrigerators is expected to reach 38% in 2020. Many home appliance brands and distributors are also increasing their efforts in exploring the intelligentization of refrigerators. road.
Suning plus code smart refrigerator layoutOn April 9, Suning.com held the "2018 Suning.com Refrigerator and Washing Machine Summit" at its headquarters in Nanjing. At the press conference, Suning launched a new smart refrigerator ecosystem Su-life. The smart refrigerator opened up PP video, PP sports, Suning Finance, Suning Fresh Food, Suning Supermarket, Suning Xiaodian and other whole industry chain resources in content services. , And joined the Family Health Center for the first time. Through real-time physical testing, a healthy diet plan was customized for each family member.
2018 Suning Tesco Refrigerator Washing Machine Summit
Fan Zhijun, vice president of Suning Retail Group, said that Suning's new smart refrigerator ecosystem Su-life will be able to open up the upstream and downstream chains of refrigerator food management, focusing on improving the user experience of smart refrigerators. At the same time, he also emphasized that: Compared with other smart refrigerators on the market, different modules belong to different service providers, and users need to register multiple members during use. Suning smart refrigerator ecosystem Su-life provides The six modules of PP Video, PP Sports, Suning Finance, Suning Fresh Food, Suning Supermarket, and Suning Store can use all the above content services by registering only one member.
In addition, it is worth mentioning that Suning also carried its small biu smart speaker to the smart large-screen refrigerator. Suning said that it only needs to call "little biu" to place an order at Suning's shop, and it will be delivered quickly within an hour.
Xu Zhong, President of Suning Tesco Ice Wash Company, interacted with a smart refrigerator equipped with a small biu smart speaker at the press conference
In fact, according to the reporter's understanding, as early as 2015, Suning worked with Bollenborg to launch the first Internet smart large-screen refrigerator, the first year of the smart refrigerator. In 2016, Suning took the lead in cooperating with many brands to establish a smart refrigerator alliance in the industry, fully equipped with Suning smart APP. In 2017, dozens of smart refrigerator products of the alliance entered the market. In 2018, Suning's smart refrigerator sales accounted for as high as 35.1%.
Personalized demand becomes a new breakthroughJia Dongsheng, general manager of Beijing Zhongyikang Times Market Research Co., Ltd., pointed out that the current ice washing market has a high overall penetration rate, and the market increase is more from the rigid demand of consumers for upgrading and upgrading, "from not being bad to being updated on demand."
At the same time, health appliances have become a hot market segment in recent years. Liu Ting, Dean of China Household Electrical Appliances Research Institute, said: “Under the new consumption situation, health has gradually become one of the core elements that affect consumers’ purchases.†Based on this, Suning United Household Electrical Appliances Institute released the first enterprise alliance-level "Refrigerator "Washing Machine Health Standards", the refrigerator washing machine health + alliance was launched, which will lead the ice washing market to upgrade products such as fresh-keeping, washing, sterilization, energy saving, and quietness.
Refrigerator washing machine health + alliance launched
In addition to health appliances, personalized appliances are also sought after by consumers. Fan Zhijun said at the press conference: "The competition in the home appliance market has become fierce, and it has long been the norm. How to meet individual needs will become a new breakthrough." In the field of home appliances, Suning opened up 600 million member consumption big data for brand owners, using C2B reverse The customized model has narrowed the gap between supply and demand.
In fact, since 2016, Suning has teamed up with Haier, Midea and other brands to reverse custom-made Hello Kitty series, Marvel series, Disney series customized refrigerators and other strong IP products with C2B. 2018 is the new year of football. The reporter was informed that this year Suning will rely on the resources of the sports industry and join hands with strategic partners such as Beko and Hisense to jointly launch refrigerator washing machine products such as Barcelona custom models, Inter Milan custom models, and Hisense World Cup custom models.
Not only that, according to the reporter's understanding, in terms of customization, Suning will also dig deeper into consumer needs and create customized products with functions such as three-tube washing machines, air washes, and customized ice bars.
The ice washing industry faces three major opportunitiesSince the Suning channel began to sell refrigerator washing machines in 1999, ice washing products have become the most important category of Suning channels. It is worth mentioning that according to Suning, at the end of 2017 and the beginning of 2018, Suning has achieved sales of two hundred million refrigerators and washing machines.
Suning’s sales of refrigerators and washing machines each break 100 million units
Looking forward to the future development prospects of the ice washing industry, Fan Zhijun said, “In 2018, the entire refrigerator washing machine market is approaching a gaining momentum. With the segmentation of consumption scenes and the opportunity of the Internet of Things, consumers’ personalized demand for refrigerator washing machines is boosted. This will be a stage where the ice washing industry has entered a rapid growth and explosion. The future of the ice washing industry can be expected."
At the same time, Jia Dongsheng also said that in 2017, the retail sales of ice washing products increased more than the retail volume growth, and high-end products became the main force of growth, which also confirmed that the ice washing industry is advancing along the quality upgrade route. Looking to the future, driven by quality upgrades, ice washing will maintain its growth momentum in 2018.
According to Xu Zhong, President of Suning Tesco Ice Washing Company, the current ice washing industry faces three major opportunities: accelerated upgrading of intelligent interconnection, entering the era of scene segmentation, and grasping the needs of personalized consumption. "In 2018, the ice washing industry entered the era of scene segmentation, and refrigerator washing machines ushered in the'three modernizations': intelligent IoT, functional scenarios and personalized customization." He believes that the current smart refrigerators are facing high prices, similar functions, Weak human-computer interaction and few interconnected devices are embarrassing, and intelligent IOT will bring industry development opportunities-smart refrigerator upgrades (specifically embodied in four aspects: new hardware, new content, new systems, and new interactions).
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