[Text|High-tech LED reporter Zhou Jianhua] Diversified industrial chain demand makes packaging companies unable to rely on the monomer to meet all the orders in the market. As a packaging enterprise, only by positioning the market well can we realize the specialization and low cost of our products. From the perspective of economics, it is more conducive to the development of LED packaging enterprises by investing limited resources into one or several sub-segments.
"The current situation in the industry is that lighting has entered the LED era, and LED has entered the era of general lighting, so the next 1 to 2 years is likely to be: the upstream blood flow into the river, the middle corpse traversing the wild, the downstream soldiers are ridiculous. The packaging industry in the past few years 'Fengkou' in the outdoor lighting, display and automobile market, in the future?" Lin Jiyao, general manager of Mulinsen Lighting Marketing, throws an interesting industry speculation on "High-tech LED" reporters.
No matter where the "wind vent" is, there will be many, and the current trend of the largest package in the field of Evergrande has already begun. According to data from the High-Tech LED Industry Research Institute (GLII), since 2014, the scale of capacity expansion of the LED packaging industry has actually been higher than that of 2012-2013. Different from the previous two years, the proportion of expansion of the large and medium-sized packaging enterprises with a production value of over 100 million in 2014 accounted for more than 60%.
“It is inevitable for large enterprises to meet the more intense general lighting and possible agricultural lighting. After all, the natural environment is becoming more and more unpredictable, and the industrialization of agriculture may push up this huge demand. Of course, automotive lighting is also a big enterprise. 'Fantasy market'." Lin Jiliang pointed out that instead of rushing from the mouth of large enterprises with a common scale, small and medium-sized enterprises, it is better to enter and deepen special fields such as medical and optical communications, or more "money way."
In fact, the general-purpose devices on the market are all first come from personalized products. The amount of personalized products produced by enterprises is large, and the number of people using them is more than universal. For example, before 3528, it was a personalized product produced by OSRAM, and after a period of promotion, it became the mainstream packaging device in the market.
However, the packaging positioning of the market segment has put forward more requirements for accessories, including power supply, drive, and light distribution. Different subdivided package devices require their packaged manufacturers to re-develop modules, which will obviously change the production of peripheral packaging.
The conversion of a personalized product into a generic product requires a process. Subdivided packaging mainly depends on the market demand. If the quantity is not up, it will be difficult to promote. For individualized needs, companies must first undergo a comprehensive evaluation, including research and development, materials and other costs, as well as customer growth, and then consider production.
"LEDs bring the richness of 'stopping the light' to the lighting industry. LEDs from ultraviolet to blue green yellow to red light infrared light, light and short, programmable, and diverse shapes can realize countless possibilities, and in the future Will deepen the continuation, LED lighting, more than light!" Lin Jiliang concluded.
As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the annual LED industry's year-end review, analysis and outlook. So far, the high-tech LED conference has been successfully held for four sessions. The 5th High-tech LED Conference will also be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014.
Lin Jilin, general manager of Mulinsen Marketing, will present the next competition for the market segmentation companies in the sub-forum of “Looking at the new LED chapter for the next three yearsâ€, which was named by Mulinsen on the afternoon of December 13, 2014. The keynote speech of 'Fengkou' and discussion with relevant participants on related topics, so stay tuned!
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