[Source: Gaogong LED's "LED Good Products" December issue (total 60th issue) | reporter Xu Chaopeng] At this year's high-tech LED lighting exhibition, the reporter observed that CITIC China played the "small power supply board as low as The slogan of “200 yuan/m2 order†has caused many buyers to flock, and their booths are crowded for a time.
“Because customers purchase our circuit board products, the raw material cost can be reduced by up to 30%, and this is a considerable expense for the power supply companies whose industry gross margin is not as good as the upstream. â€
Ding Huixiang explained that in this increasingly competitive business society, cost savings are a manifestation of vitality for enterprises.
Why does CITIC China's products have such high cost performance? Ding Huixiang explained that this is mainly due to the development strategy of CITIC China's “scale productionâ€. According to him, CITIC's Jiangxi No. 4 Plant and Shenzhen Daya Bay Plant have all converted their production equipment into fully automated production lines. In the future, this fully automated production will continue to be implemented in the factories of CITIC Group throughout the country.
“For example, we needed 30 workers to do the work. After using the fully automated production line, we only need 3 people. In other words, we can now use 1/10 of the labor cost to achieve the same capacity as before. Ding Huisheng said that in addition to this, the fully automated production line can also bring about an increase in the overall product straight-through rate, because the automatic production will not be exposed to the human body, so the overall yield will be greatly improved.
“And, this large-scale production will bring about a reduction in the cost of raw materials, because when our demand continues to increase, our suppliers will also regard us as a more important and valued partner. The price of materials will give us more favorable offers.†Ding Huixiang told reporters that the result of this is that CITIC China will have a substantial downward adjustment in the control of production costs, and this will increase the price/performance ratio of the products themselves. It will also be a big boost.
However, while paying attention to cost performance, CITIC China has not neglected the slightest quality control. Ding Huisheng said that in the development philosophy of CITIC China, product quality is always the first thing they consider, and this concept is determined not to be shaken.
“Our raw materials and all the core parameters are open. The purpose of our work is not only to let our customers know the products they buy, but also to let our peers supervise, whether we strictly follow this standard. Execution.†Ding Huisheng said that CITIC Hua's products meet the international IPC standards. At the same time, CITIC Hua has the ability to make products and customers feel impeccable, and the source of this confidence is CITIC China. Rigorous requirements.
During the interview, Ding will continue to compare Xiaomi with Zhongxinhua in the mobile phone industry. "In fact, our CITIC China is also the so-called 'millet route'. All of our raw materials, including the configuration, are the highest, but our price can be the lowest in the industry, and this is the unique operating mode of our company. Ding Huisheng said that the competition in the mobile phone industry is so fierce. Xiaomi can break through and there must be a unique product concept that is above the market, and CITIC China is an active supporter of this concept.
“In short, CITIC China's products are a standard, using the industry's most reliable raw materials, and the most advanced production technology to bring customers the best quality and most cost-effective products.†Ding Huixiang said that CITIC China's biggest goal at this stage It is to make the existing products to the extreme, whether in the product quality or price, to make customers 100% satisfied.
“Because customers purchase our circuit board products, the raw material cost can be reduced by up to 30%, and this is a considerable expense for the power supply companies whose industry gross margin is not as good as the upstream. â€
Ding Huixiang explained that in this increasingly competitive business society, cost savings are a manifestation of vitality for enterprises.
Why does CITIC China's products have such high cost performance? Ding Huixiang explained that this is mainly due to the development strategy of CITIC China's “scale productionâ€. According to him, CITIC's Jiangxi No. 4 Plant and Shenzhen Daya Bay Plant have all converted their production equipment into fully automated production lines. In the future, this fully automated production will continue to be implemented in the factories of CITIC Group throughout the country.
“For example, we needed 30 workers to do the work. After using the fully automated production line, we only need 3 people. In other words, we can now use 1/10 of the labor cost to achieve the same capacity as before. Ding Huisheng said that in addition to this, the fully automated production line can also bring about an increase in the overall product straight-through rate, because the automatic production will not be exposed to the human body, so the overall yield will be greatly improved.
“And, this large-scale production will bring about a reduction in the cost of raw materials, because when our demand continues to increase, our suppliers will also regard us as a more important and valued partner. The price of materials will give us more favorable offers.†Ding Huixiang told reporters that the result of this is that CITIC China will have a substantial downward adjustment in the control of production costs, and this will increase the price/performance ratio of the products themselves. It will also be a big boost.
However, while paying attention to cost performance, CITIC China has not neglected the slightest quality control. Ding Huisheng said that in the development philosophy of CITIC China, product quality is always the first thing they consider, and this concept is determined not to be shaken.
“Our raw materials and all the core parameters are open. The purpose of our work is not only to let our customers know the products they buy, but also to let our peers supervise, whether we strictly follow this standard. Execution.†Ding Huisheng said that CITIC Hua's products meet the international IPC standards. At the same time, CITIC Hua has the ability to make products and customers feel impeccable, and the source of this confidence is CITIC China. Rigorous requirements.
During the interview, Ding will continue to compare Xiaomi with Zhongxinhua in the mobile phone industry. "In fact, our CITIC China is also the so-called 'millet route'. All of our raw materials, including the configuration, are the highest, but our price can be the lowest in the industry, and this is the unique operating mode of our company. Ding Huisheng said that the competition in the mobile phone industry is so fierce. Xiaomi can break through and there must be a unique product concept that is above the market, and CITIC China is an active supporter of this concept.
“In short, CITIC China's products are a standard, using the industry's most reliable raw materials, and the most advanced production technology to bring customers the best quality and most cost-effective products.†Ding Huixiang said that CITIC China's biggest goal at this stage It is to make the existing products to the extreme, whether in the product quality or price, to make customers 100% satisfied.
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