Publisher: NanoMarkets
Item Number: Nano-143
Published: September 17, 2009
Pricing: Advanced Version (???5 users): $2,995
Group Version (???10 users): $3,495
Enterprise Version (company wide): $3,995
During 2009 OLED lighting has generated considerable attention from both the lighting and OLED communities. There are at least three different reasons for this:
There are now OLED lighting products that are actually in the marketplace or close to being introduced; until last year, the OLED lighting story was all about R&D projects.
å•è¯ OLED lighting seems to be a very compelling next generation lighting technology;
OLED lighting seems increasingly to be a better market than displays for OLED technology
In the past year or so there have been strong indications that OLED lighting is on the verge of moving from lab to fab.
Osram has introduced the worlds first function table light, a product created for it by the well-known lighting designer Ingo Maurer. Philips has started selling its OLED-based lighting wafers under the name Lumiblade. General Electric has announced that it will begin volume production Next year of flexible OLED-based lighting panels. GEs R2R manufacturing process for OLEDs was much discussed at industry conferences during 2008.
It would still be easy for a cynic to dismiss these developments on a number of grounds. First, they could point to pricing. According to press reports, the Ingo Maurer table light is being priced at 25,000 Euros and a piece of Lumiblade material the size Of a mobile phone costs $700. Second, the actual volumes that these products are being produced in are almost vanishingly small.
The Maurer light was initially introduced in a limited edition of 25. Lumiblade is being sold as a do-it-yourself kit for lighting designers and seems to be selling in only the dozens per month. And GEs promise of volume production in 2010 is just That, a promise.
But, as NanoMarkets analysts see it, these developments are actually reasons for excitement not cynicism. This is exactly the way that e-paper technology started out. The first e-paper products were also absurdly expensive; flexible clocks and watches costing thousands of dollars .
Today, e-paper is the technology used in all the leading e-book readers and in many electronic shelf label products. It took two or three years from absurdly expensive flexible clocks to e-paper products that are produced in large volumes and that are E-paper is in a number of ways a very similar product to OLEDs and NanoMarkets believes that it would be no surprise if OLED lighting followed a similar market trajectory.
Successful technology revolutions often begin with high-priced or novelty products; fiber optics is another example. So the market evolution patterns we see emerging in the OLED lighting market are quite encouraging on those grounds alone. In addition, the fact remains that a year to 18 months ago it was impossible to point to an OLED lighting product that could actually be purchased at any price. Today they are expensive but available.
NanoMarkets has been covering the emerging OLED lighting market for three years and we are now seeing the first signs of commercialization.
This report provides our latest analysis of this market and where it will generate its first revenues. Among the many segments of the organic and printed electronics market, we believe OLED lighting is especially exciting because there may be more of a compelling business case for OLED technology As a lighting technology than as a display technology and also because OLED lighting will continue to be the recipient of extensive funding as an energy efficient lighting technology from both government and private sources.
In addition to showing how the OLED lighting market and productization will evolve, in this report we also compare how OLED lighting competes with other solid-state and energy-efficient lighting technologies. This report also discusses the technical progress that has been made in the field Since NanoMarkets last report on this topic in 2008.
We examine how lifetimes, luminance, efficiency and size scalability is getting better and identify what the latest developments in manufacturing and materials are. We also take a look at R&D programs around the world and analyze how they are driving OLED lighting into the market place.
Detailed forecasts in volume and value terms of the OLED lighting market are included in this report, with break downs by market segment and the product and market strategies of major players (and would be players) are assessed.
For details, click http://?prod=10&id=305
Item Number: Nano-143
Published: September 17, 2009
Pricing: Advanced Version (???5 users): $2,995
Group Version (???10 users): $3,495
Enterprise Version (company wide): $3,995
During 2009 OLED lighting has generated considerable attention from both the lighting and OLED communities. There are at least three different reasons for this:
There are now OLED lighting products that are actually in the marketplace or close to being introduced; until last year, the OLED lighting story was all about R&D projects.
å•è¯ OLED lighting seems to be a very compelling next generation lighting technology;
OLED lighting seems increasingly to be a better market than displays for OLED technology
In the past year or so there have been strong indications that OLED lighting is on the verge of moving from lab to fab.
Osram has introduced the worlds first function table light, a product created for it by the well-known lighting designer Ingo Maurer. Philips has started selling its OLED-based lighting wafers under the name Lumiblade. General Electric has announced that it will begin volume production Next year of flexible OLED-based lighting panels. GEs R2R manufacturing process for OLEDs was much discussed at industry conferences during 2008.
It would still be easy for a cynic to dismiss these developments on a number of grounds. First, they could point to pricing. According to press reports, the Ingo Maurer table light is being priced at 25,000 Euros and a piece of Lumiblade material the size Of a mobile phone costs $700. Second, the actual volumes that these products are being produced in are almost vanishingly small.
The Maurer light was initially introduced in a limited edition of 25. Lumiblade is being sold as a do-it-yourself kit for lighting designers and seems to be selling in only the dozens per month. And GEs promise of volume production in 2010 is just That, a promise.
But, as NanoMarkets analysts see it, these developments are actually reasons for excitement not cynicism. This is exactly the way that e-paper technology started out. The first e-paper products were also absurdly expensive; flexible clocks and watches costing thousands of dollars .
Today, e-paper is the technology used in all the leading e-book readers and in many electronic shelf label products. It took two or three years from absurdly expensive flexible clocks to e-paper products that are produced in large volumes and that are E-paper is in a number of ways a very similar product to OLEDs and NanoMarkets believes that it would be no surprise if OLED lighting followed a similar market trajectory.
Successful technology revolutions often begin with high-priced or novelty products; fiber optics is another example. So the market evolution patterns we see emerging in the OLED lighting market are quite encouraging on those grounds alone. In addition, the fact remains that a year to 18 months ago it was impossible to point to an OLED lighting product that could actually be purchased at any price. Today they are expensive but available.
NanoMarkets has been covering the emerging OLED lighting market for three years and we are now seeing the first signs of commercialization.
This report provides our latest analysis of this market and where it will generate its first revenues. Among the many segments of the organic and printed electronics market, we believe OLED lighting is especially exciting because there may be more of a compelling business case for OLED technology As a lighting technology than as a display technology and also because OLED lighting will continue to be the recipient of extensive funding as an energy efficient lighting technology from both government and private sources.
In addition to showing how the OLED lighting market and productization will evolve, in this report we also compare how OLED lighting competes with other solid-state and energy-efficient lighting technologies. This report also discusses the technical progress that has been made in the field Since NanoMarkets last report on this topic in 2008.
We examine how lifetimes, luminance, efficiency and size scalability is getting better and identify what the latest developments in manufacturing and materials are. We also take a look at R&D programs around the world and analyze how they are driving OLED lighting into the market place.
Detailed forecasts in volume and value terms of the OLED lighting market are included in this report, with break downs by market segment and the product and market strategies of major players (and would be players) are assessed.
For details, click http://?prod=10&id=305
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