Crystal light market "high profile" profits "lower"

In the sky in the hot sun, walking in the aisles of China's Lampou Lighting Accessories City, the reporter found that compared with the channels in front of the shops in the area, the HN area with several crystal accessories on the market was particularly lively: more than 100 Meters on both sides of the meter's access roads are parked in an orderly way. The shop's workers disregard the hot sun and carry goods packed in bales. The business boom is evident.

The crystal lamp has entered the domestic market for 20 to 30 years. In this artwork with a graceful, luxurious, and aristocratic atmosphere, many consumers are attracted by the soft light. In recent years, with the rapid development of China's economy and the rising quality of people's lives, crystal lamps have been sought after by more and more families, as well as in some high-end entertainment venues and star-rated hotels. There are also frequent appearances of crystal lamps in the apartment. In addition, thanks to the increasing momentum, LED has also added to the crystal light source series, adding low-carbon, energy-saving gongs to crystal lamps that have always been known for their power consumption... Crystal lamps have always been highly profitable to people. High-return products, coupled with a variety of investment booms, this year is a large number of small and medium-sized enterprises before going on, small workshops, large group companies, from the transition to the product line extension, crystal lamps have become a large number of lighting companies involved in the field, so that the crystal lamp Competition is heating up.

Dongguan steadily develops in preparation for the peak season

This year's crystal lamp industry in Dongguan is relatively new to Guzhen, and there are no companies that have expanded or moved to the crystal lamp product line. On the contrary, compared to the excitement of the ancient town, Dongguan's crystal lamp company is relatively calm. According to the local lighting industry insiders, Dongguan currently has crystal lamps such as Jinda Lighting, Baohui Lighting, and Vatican, which has occupied the domestic high-end crystal lamp market and has a great brand influence in the industry and even in the society. . As the most concentrated area of ​​Hong Kong and Taiwan lighting companies, Dongguan's local market has better standards and corporate awareness than the ancient town. Perhaps it is for this reason that Dongguan did not appear as crazy as the ancient town.

Jingda, a high-end brand in the crystal lamp industry, has aggressively developed domestic outlets this year. It has implemented and deepened its brand development strategy mainly through the upgrade of terminal images, participation in exhibitions and media promotions, and has expanded its reach to the 3rd and 4th markets. Another high-end brand, Baohui, continued to increase the promotion and expansion of high-end brand Olanis in the first half of the year. The stores basically covered domestic first-tier cities, constantly introducing new products, enriching product categories, and strengthening communication with designers. Interaction; On the other hand, it actively plans to design and decorate the showroom of the new brand Willens. Faced with the upcoming sales season in the second half of the year, Dongguan Crystal Lighting Company of Jinda, Baohui and other companies all expressed that they will continue to focus on “stability”, concentrate on increasing the development and productivity of new products, and increase brand awareness. , to ensure their own brand of product advantages and cargo turnover efficiency in order to achieve better sales.

The profit of the town is appreciable

From Xinxingzhong Road in Haizhou, you can see that this year's crystal lamps have begun to heat up again. Following the "Crystal Light Year" that was hailed by the lighting industry in 2007, business activity has once again been activated again. “There are too many companies that add crystal lamp product lines this year, and they are almost all concentrated in ancient towns. This may be related to the ancient town’s habit of blindly following the trend and mimicking plagiarism. As before, as long as the category of products is all the rage, the companies here are The knife was launched to follow suit.” An owner of the crystal lamp in Guzhen Town, who did not want to be named, said that due to the considerable profits of the crystal lamp, such as a crystal lamp with 6 headlights, the use of domestic crystal, the production cost is about 1,500 yuan. The ex-factory price is set at 3,500 yuan, the wholesale price is generally around 5,000 yuan, and the retail price can be sold for 7,500 yuan. He said that this kind of follow-up phenomenon is almost the end of the middle of next year, in addition to going through a normal market reshuffle, that is, companies that follow suit or will continue to transform other craze.

“There are many companies that make crystal lamps. Many home lighting companies, flat panel lamps, low-voltage lamps, and other companies have all directed at this boom and launched crystal lamps. If you count some small-scale projects, the ancient town is currently doing business with crystal lamps. Nearly 500. "Lu Qingwen, chairman of Wenlian Lighting, revealed to reporters. Lv Qingwen believes that the brand awareness of the ancient town crystal lamp companies is gradually improving, and the supervision of quality has risen to a new level. The gap with Dongguan is gradually approaching.

It is understood that many enterprises in ancient towns producing crystal lamps have increased their investment in metal processing and introduced advanced equipment such as precision machine tools, which has fundamentally improved the cutting and welding process. Lamps, accessories and other materials have also been improved. At the same time, some companies also employ professional consulting and management personnel to strengthen enterprise management and quality control.

market

New sharp LED crystal lamp is waiting for market verification

In the current low-carbon and environmental protection voice, the incandescent lighter is 87% more energy-efficient, and the LED Light source whose lifetime is 20-30 times longer than an incandescent light bulb has become a direction of the crystal lamp product innovation. The crystal light is a famous multi-light source. Lighting products that consume large amounts of electricity and use LEDs as new light sources are also considered to be one of the best ways to save energy and reduce energy consumption. For example, the introduction of low-voltage crystal light LED light source is the beginning of exploration.

But in fact, can LED crystal lamps receive a good market response? Many companies expressed different opinions on this. "The LED crystal lamp we tried to develop, but the use of the effect is relatively low compared to the traditional tungsten crystal lamp." Lian Qingwen, chairman of Wenlian Lighting, said that LED is a new attempt, but the refractive effect of the crystal In fact, it is not the best; high-end fixtures such as crystal lamps are only biased towards multiple light sources and multiple colors. This does not mean that they do not save energy. First of all, as far as the use of crystal lamps is concerned, it is more of an ornament, the light source is used for a long time, and some of the crystal lamps in the hotel lobby are often set off by the surrounding light sources; in addition, if the LED is used as a crystal lamp, The light source, because of its single direction of light emission, is different from the incandescent lamp that has divergence and does not integrate well with the crystal.

product

Sales revenue rose but profits

“Sales increase by 35%, sales cost increases by 8%, and profit is reduced by 5%...” Some crystal lamp companies and accessories companies, when interviewed by reporters, talked about sales and profits, and considered this year’s business It is obviously better that sales have gone up, but profits are not as good as last year.

The reporter walked on the aisles of the newly opened China Lampdo Lighting Accessories City this year. He found that almost half of the market's dealers were operating crystal lamp accessories. The merchants who only made crystals went from the H area to the N area. “The cost has risen. This is a certainty. It is about 10% higher than last year. Especially in the past two months, it is also going up.” Yiwu’s owner, Yiwu, told reporters, “Pujiang has been outage since August. The power outage will happen almost every 3 days for one day. The supply of goods there will not be able to catch up. The supply will be in short supply. Naturally, the price will go up. Our current goods are not enough to supply, it is really worry!" Pujiang is the largest crystal processing center in the country and The largest raw material gathering place in the country has always occupied the heights of ancient town crystal accessories.