King of LCDs Regain Strong Sharp AQUOS Despise S60 National First Test

Sharp AQUOS despise the S60 national first test along with the consumer's consumption concept upgrade, the mainstream size of the TV and the mainstream picture quality equipment has undergone an unprecedented upgrade, for example, the TV product in 2016 is still 55 inches, as the entry to the flagship product Size, and the time is only one year apart. Now, the high-end TV entry size has been pulled up to 65 inches. Needless to say in terms of picture quality, 4K Ultra HD screen is already a "standard configuration" for a 50-inch or higher product. When TV products went further and further along the road of “bigger and clearer”, what kind of surprise did the once-famous “Father of LCD” Sharp?
Just yesterday, Sharp held a conference at the Water Cube in Beijing on the theme of “Quality doesn't look at the world” 2017 AQUOS Sharp “Despise” new product launch. After the meeting, we Zhongguancun online product "grab" the first time, got this model for the LCD-60SU770A's products, and carried out a detailed test, and then give you a test report of this product.
As a "creator" of LCD panels, Sharp has always been known as the "Father of LCD". In recent years, in the high-end TV market, the QLED/OLED competition of display technology has also been fierce, and the Korean-based joint venture brand technology has been difficult to resolve. However, we have to admit that LCD technology has been naturally deposited for more than 20 years. Containment exists.
Twenty years ago, it was no exaggeration to say that LCD panels were the industrial lines of Japanese companies. In 1990, Japanese TFT LCD panels accounted for 90% of the global market. In 1994, this figure was as high as 94%. At that time, Sharp was one of the major producers of LCD panels. After experiencing the silence of the previous two years, Sharp, who has accumulated so much, will surprise us this year. Let us wait and see.
The details determine the success or failure of the Japanese craft descent TV as the "face goods" of the living room in the home. In addition to the picture quality, the appearance of the brand and the product is an important criterion for consideration. The appearance of the outstanding material is a clear design. The important factors of the owner's taste. From the brand point of view, Sharp has been a good reputation in the domestic market, is also synonymous with high-end products, with the Japanese line of Sharp, the brand's "forced" has always been higher than some of the domestic brands.
Let's look at the appearance, this AQUOS Sharp despise the S60 also continued Japanese products "Zhongzhengkan" product style, different from the soft surface of the product, but more than a hint of angular tough lines, there is a trace of "Eppe no head, The tricky, masterly style of the masterpiece looks as if it is a slovenly texture, but it can give the user no small surprises in the details.
In AQUOS Sharp despise the front of the S60, the SHARP brand logo below proves its pure Japanese pedigree. Although the screen occupies the absolute main body, the LOGO's slightly convex curvature design allows the front of the fuselage to be clearly angular in the design language. With a touch of lively temperament, a good design is simple, and the inconspicuous finishing touches it, and when you inadvertently discover its highlights, there is something different than usual.
AQUOS Sharp despises the S60 using the most popular "borderless" design, seamless manual precision bending profiles, 80 seconds polishing 8 times, oxidation and polishing re-oxidation to achieve the "crystal black" effect, exquisite craftsmanship beautiful beauty Damask seamless border. The narrow to slim frame allows the user's viewing experience to be limited in space, stretched as much as possible, and better freed from the constraints of the frame. In the AQUOS Sharp despise the S60 product left bottom of the "original LCD panel produced in Japan," this LCD screen may be Sharp's more than 20 years of "card".
AQUOS Sharp despises the thickness of the screen body of the S60 compared with the Samsung S8, we can see that AQUOS Sharp despises the S60 in terms of thickness performance is relatively outstanding, Sharp's innovative on the basis of the edge-type backlight, you can also backlight partition The control shows a darker part of the shadows and a brighter, brighter color. While maintaining the image quality, it can maintain such excellent performance in the thickness of the fuselage. This is a surprise to the author.
Let's take a look at AQUOS Sharp's despise of the S60's backboard. In the era of Qingshui's metal texture, unlike those who work with metal textures, they are not able to control the fabulous deception. AQUOS Sharp despises the S60 by using its technical difficulty. The larger mirrored glass backplane, deep black and purely visible design make the backboard design overlooked by many manufacturers, and it is also wonderful.
AQUOS Sharp despises the S60 TV using a relatively complete interface configuration, which is also often seen in the flagship interface configuration interface, equipped with a USB3.0 interface allows local video data throughput greater, while supporting higher bit rate video Play.
AQUOS Sharp dismissed the S60 as an all-in-one model in terms of styling, but adopted a simpler split-type base design. They used a full-metal sandblasting process, which was quite a fraction of the feel, making people feel safe and focused. In addition to the base unit, there is a speaker system with a huge cavity. It is worth noting that although this sound is very large, it does not show any bloatedness on the front of the TV. This is an interesting design detail.
This product's design is undoubtedly outstanding, tough design and solid workmanship, pure Japanese Sharp LCD panel, ultra-narrow frame to enhance the perception, are the highlights of its design, the sound itself is not small size Under the front, even a parallax can be hidden from the front. From this point of view, the appearance of this TV is a lot of effort. At the same time, the author is also very much looking forward to the sound quality of this TV, and then share with you later. Let's take a look at how this TV performs on the system.
The new face of the new system, in fact, it is a young brand Internet age what is the most important? The answer, of course, is innovation. Internet brands like Xiaomi rely on a good system for playing. In the experience of the system UI, they can fill in the shortcomings of their own technology, and they have a place in the market. Sharp is so deeply rooted. Is the old brand manufacturer able to “stabilize and seek change” to fill its own UI short board? Let's take a look at AQUOS Sharp today and despise the S60's system performance.
Last year, Sharp and Ali collaborated to create an ecological UI based on Ali YunOS, and customized a series of content architectures. In fact, YunOS may be a good system from the perspective of YunOS's own merits, but whether it can Match with Sharp? The addition of the two may not give the best answer, so in this year's new breed, Sharp chose to do a system UI for his own product.
Sharp's latest system is gorgeous on the page and uses a completely different layout. Personally, I like this system very much. The layout is easy to understand and the operation is very intuitive. The TV itself The hardware performance is also very good, so the feedback during the operation is naturally very smooth, but it is worth noting that this system is based on the Android version is not new, Android 4.4 operating module is mature, although the occupied system resources It's a bit bigger than the descendant version. Of course it's not a bad thing at the same time. It also shows that the system's subsequent upgrade space is still very large.
AQUOS Sharp despise the S60's setting function is very rich, especially in the interface of the image screen settings, we can clearly see in the picture above, such as contrast, brightness, color tone and other reference values ​​can be directly adjusted, backlight brightness and gamma Advanced settings such as horse correction are also on the list.
With a good speaker, how can there not be a comprehensive audio adjustment worktable? In the interface of audio adjustment, we can carry out comprehensive adjustments to the basic values ​​of this speaker. From the aspect of sound quality, a smart speaker equipped with smart can be considered as half successful, and the other half can be derived from whether your software capability can be mastered. It is no doubt that AQUOS Sharp has despised the S60 already.
The system is powered by the Android 4.4 framework UI, which is slightly less than one aspect, but this issue requires dialectical point of view, Google is still highly support this version of the system, to prove the desirability of this system, in the Android system The products under the framework have always been the same, and the latest ones are not necessarily good. Only suitable “shoes” are comfortable to wear. The system of this TV is regarded as a small bright spot of it, more wonderful still is behind.
The iQiYi film source can be used as a self-produced drama to better understand the system. It can only be the foil of the film source and hardware. Even if the system is a very rubbish product, it can also use its good TV box to exert its performance. This is a fact that everyone knows, and in the era of Internet TV rampant, the film source on TV seems to be a very important attribute.
The new Sharp TV is equipped with the video resources provided by iQiyi, and at the same time, it is licensed by the genuine licensee GITV, which provides genuine programs to broadcast the copyright. The two powerful teams have jointly created the program resources in this system. The duration of more than 1 million hours of programming is not a joke. At present, iQIYI, Tencent, and Youku Potato rank among the top 3 in programming resources and each has its own characteristics.
In this new Sharp TV UI, there are not many applications, but the applications provided by them are very practical. Several applications, including popular fitness software Keep and children’s software “Intelligent World”, are considered to be the best ones. The machine I picked up was an engineering display machine, so it was relatively small in application. Along with the official sales of the machines, users could get more and more rich applications and game apps later.
Sharp "Huang Cai" Sharp color color engine King of the sword in the technical accumulation of Sharp years of profound accumulation, the system, the AQUOS Sharp despise the S60 uses a new UI interface and iQIYI Internet programming resources, absorbing young With the Internet resources and advantages, Sharp also transformed Sharp from a “hundred-year-old plant” to a more dynamic brand. At the same time, Sharp possessed the strength and vitality. Let us especially look forward to his performance this year. AQUOS Sharp disrespected the S60 and appeared unconvincing.
"Quality-based, technology is king" can be said to be the main tone of the new round of television competition. Concepts such as HDR, ultra-wide color gamut, OLED, Quantum Dot, etc. emerge in an endless stream. What is Sharp's “huangcai” technology? Through the previous color gamut test, we found that the data indicators of this product are all excellent. How does the “Huang Cai” technology drive it so perfectly?
"Huang Cai" as a masterpiece of Sharp's image quality technology can be said to be one of the important components of AQUOS Sharp's despise series. It can perform brightness signal detection and dynamic range reduction on the image, making the bright part of the picture more brilliant and colorful. The LCD TVs equipped with “Huang Cai Technology” can realize more realistic glory, richer and fuller color expressiveness, and truly enhance the brightness of bright parts to truly present the unique brilliance of luminous objects.
In fact, at the beginning of the birth of LED LCD TVs, many manufacturers have already launched LCD TV products based on RGB backlight. However, due to the high cost of RGB backlighting, it is difficult to find RGB-backlit TVs other than Sharp. While Sharp adopts this technology at no cost, Gain's RGB backlight is not only more power-efficient, but also the coverage of the color gamut of the TV will be greatly improved, especially the expressiveness of blue and green is even more striking. Next we will take a look at Sharp's proud "huangcai" technology, which can bring about amazing performance in actual use.
Objective Instrument Testing Superior Japanese Panel Performance The instrument used for this test was Topcon's BM-7A luminance colorimeter to measure the color coordinates of AQUOS Sharp despising the S60 TV in different colors and calculating the contrast based on the corresponding values. Color gamut, color saturation, and draw the corresponding color characteristics map. Before conducting this test, we first allowed the machine to work normally for one hour and restore it to the factory mode. The entire test environment was performed in the darkroom.
After our actual test, AQUOS Sharp disregarded the NTSC color gamut of S60 TV reached 95.76%, the peak brightness reached 530.2 nits, and the color performance was quite outstanding. There are some TV products on the market NTSC color gamut coverage of more than 100% or even 110%, but in practical terms, color standards have always been defined by a product with stronger picture quality, in fact, not enough control capabilities for LCD panels, Excessive color gamut is full of color, resulting in a situation that looks too bright. Sharp performs very well at this point, which we will mention in the local testing session.
The quality is the highlight of the LCD King's strong return in the objective instrument testing, we can see that this Sharp original Japanese panel performance can be described as very superior, in the performance of the color gamut is also more surprising, then this excellent panel What kind of improvement can be brought to the picture quality? In the local video testing session, we prepared several high bit rate test videos for testing, each with a resolution of 3820x2160 for home-grade standard 4K resources.
The details of the distant view are very perfect. The dark details of the train tracks on the left side of the picture can be seen in the HDR mode. At the same time, the color distribution of the sky clouds is uniform and the layering is well-formed. The red rays and the blue clouds are intertwined with the blue sky. However, it is not confusing. It can be seen that Sharp's image processing algorithm has been used for many years.
Close details of the sand beach and the water surface are clearly visible. The water reflection details are perfect, and the details of the windows between the distant buildings are well represented. The purpose of the HDR mode is to “brighter and darker, and the darker parts are darker” to keep the details of the shadows. At the same time, the lighting of the highlights is also relatively perfect.
Through the above two figures, we can find that this Japanese original panel that Sharp has mentioned many times is indeed worthy of the name. In terms of details, it does not belong to QLED and OLED. The potential of LCD panels has been brought to the limit under the combination of Sharp's super-imaging technology and Foxconn's precision craftsmanship.
Different from the comprehensive ability of the dynamic test display, the static image test can highlight the details. A good static test image can make the “smearing” effect caused by the most subtle color difference and algorithm error unobtrusive. The author will learn from the details. Three aspects of the TV, the shadows and the color are considered on this TV. We don't have much gossip about it. We start here.
This picture of lizard has been overused by us. The reason is that this picture can present a lot of problems with a panel. First, the details of the texture of the leather, we can see, AQUOS Sharp despise the S60 can show out the overall texture is almost perfect, a good TV is to render this picture, so that patients with intensive phobia Look at the effect of goose bumps.
The second is the green performance ability. There are three different levels of green (No. 2, 3, and 4 areas) on the way. There is no confusion between them. This is very rare. From this point of view, this The color performance of TV is second to none in the industry. The blue area (No. 1 area) in the upper part is over-graded, there is no obvious “layered” effect, and the light control technology with excessive smoothness of the color is excellent. After reading the green and blue, let's look at the red again.
This is the uniform color of the Fauvist style, the same can be seen at a glance, the red in this image is very easy to escape, the body and the environment did not adhere to the color, the boundary is clear, the sense of space is also very much in place.
LCD products rely on the backlight to show more details of the shadows. We can see the picture of the beach. The focus of the picture is on the water of the vision. The gravel that is presented in front of us is also “grain and grain”. This is still quite rare.
Test summary:
Sharp's impressive panel hard power and outstanding image quality analysis algorithm make this AQUOS Sharp despise the S60's image quality performance and rise to the top level in the industry, supplemented by excellent Internet resources. Sharp, a joint venture pedigree, is thriving in traditional TV makers. At the same time, products with image quality capabilities and Internet smart operating systems are rare in the current market.
In short, this AQUOS Sharp despise the S60 really let the author see the dawn of the "Father of LCD" return, Sharp's display ability and hardware strength I have already narrated too much, this is a "hundred years giant" The necessary hard power, a whole new generation of "huangcai" technology, also let this "a hundred years" old factory, once again rejuvenated the second spring, from product design, to system building, coupled with a top quality performance, The young Sharp has returned! Many "friends" are you ready?

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