When an industry develops rapidly, the ensuing distribution channels will also emerge. It is reported that there are dozens of large and small stores in Gudu Town, but the scale, grade, management are uneven, the store is saturated, how to understand this situation, and successfully achieve the dual goals of investment and post-operation? Lei Hangbiao, executive director of LED International Purchasing Center, made the following explanation.
Create LED finished products professional store
Although the ancient town has a large number of LED enterprises, and the supporting industrial chain is also very perfect, but the entire ancient town has not really called the professional store of LED products, Times Light Plaza, Yusheng Lighting Plaza, Yinquan Lighting Plaza, etc. are traditional lighting lighting There are very few LED stores, and there are one or two LED stores in the ancient town, but they do not have the scale and grade, and they are not located in the professional finished product trading market. Since the Lei's LED International Purchasing Center is positioned in the finished product specialty store, companies or businesses that do accessories are not considered for absorption.
From the development process of the circulation pattern of the ancient town store, more and more professional stores will be born in the future, such as commercial lighting and home lighting, which will form a classification in the future, and a professional store will be created. The street shop will suffer. The greater the pressure of survival, the bleak business, the future of the ancient town market will be fully upgraded to a professional store, to the direction and development of professional stores. If some hypermarkets are greedy, they may not meet the requirements of customers, and it is more convenient and convenient to go to professional stores.
Ray's LED Purchasing Center to create LED finished products professional store hopes to provide a development idea for the ancient town store format, which can promote the development of the ancient town lighting industry.
LED industry upgrades on the road
From the current point of view, the entire industrial chain of Guzhen is undergoing transformation and upgrading. Although the LED industry itself is shuffling, after the end of this process, the industry will move towards a healthy growth stage, and then the market will show a spurt of growth.
From the perspective of enterprises, more and more lighting companies are beginning to change their development direction and enter the LED industry. In the future, there will be more lighting fixtures using LED light sources. This is the law of the development of the lighting industry, but also the trend. The earliest domestic use of incandescent lamps, and later began to use energy-saving lamps, now incandescent lamps have been eliminated, and the energy-saving lamps market has been squeezed by LEDs smaller and smaller. This also shows that LED lighting fixtures have a lot of room for market growth.
At present, one of the problems of LED is that the degree of recognition is not enough, and the consumer groups are generally still unacceptable. The reasons are: First, the government's promotion is not big enough, although the state has introduced some promotion policies and given certain financial subsidies, But this is still a drop in the LED industry; Second, consumers believe that the price of LED lighting products is high, third, the technical bottleneck is large, although the gap between domestic technology and foreign countries is shrinking, but there are still many problems in the application of LED technology. Many domestic enterprises rely mainly on foreign companies for their core technologies. Fourth, the channel is single, LED walking engineering channel is only a process, because at present the government is promoting, the government requires energy-saving emission reduction and environmental protection, and develops a low-carbon economy, so it is necessary to replace the metal halide lamp. If LED lighting fixtures enter the common households through retail channels or other channel modes, and drive the entire third-tier market to be active, then its market capacity is difficult to estimate. Because the third-tier market is the largest market.
LED shuffle will not be like the home appliance industry, and finally there are a few giants, because the current LED technology content is very low, the industry may set a benchmark in the industry after shuffling, in addition, the LED threshold is also very low, unlike home appliances There are many technical bottlenecks in the industry. In short, there will be a market if there is demand.
Create LED finished products professional store
Although the ancient town has a large number of LED enterprises, and the supporting industrial chain is also very perfect, but the entire ancient town has not really called the professional store of LED products, Times Light Plaza, Yusheng Lighting Plaza, Yinquan Lighting Plaza, etc. are traditional lighting lighting There are very few LED stores, and there are one or two LED stores in the ancient town, but they do not have the scale and grade, and they are not located in the professional finished product trading market. Since the Lei's LED International Purchasing Center is positioned in the finished product specialty store, companies or businesses that do accessories are not considered for absorption.
From the development process of the circulation pattern of the ancient town store, more and more professional stores will be born in the future, such as commercial lighting and home lighting, which will form a classification in the future, and a professional store will be created. The street shop will suffer. The greater the pressure of survival, the bleak business, the future of the ancient town market will be fully upgraded to a professional store, to the direction and development of professional stores. If some hypermarkets are greedy, they may not meet the requirements of customers, and it is more convenient and convenient to go to professional stores.
Ray's LED Purchasing Center to create LED finished products professional store hopes to provide a development idea for the ancient town store format, which can promote the development of the ancient town lighting industry.
LED industry upgrades on the road
From the current point of view, the entire industrial chain of Guzhen is undergoing transformation and upgrading. Although the LED industry itself is shuffling, after the end of this process, the industry will move towards a healthy growth stage, and then the market will show a spurt of growth.
From the perspective of enterprises, more and more lighting companies are beginning to change their development direction and enter the LED industry. In the future, there will be more lighting fixtures using LED light sources. This is the law of the development of the lighting industry, but also the trend. The earliest domestic use of incandescent lamps, and later began to use energy-saving lamps, now incandescent lamps have been eliminated, and the energy-saving lamps market has been squeezed by LEDs smaller and smaller. This also shows that LED lighting fixtures have a lot of room for market growth.
At present, one of the problems of LED is that the degree of recognition is not enough, and the consumer groups are generally still unacceptable. The reasons are: First, the government's promotion is not big enough, although the state has introduced some promotion policies and given certain financial subsidies, But this is still a drop in the LED industry; Second, consumers believe that the price of LED lighting products is high, third, the technical bottleneck is large, although the gap between domestic technology and foreign countries is shrinking, but there are still many problems in the application of LED technology. Many domestic enterprises rely mainly on foreign companies for their core technologies. Fourth, the channel is single, LED walking engineering channel is only a process, because at present the government is promoting, the government requires energy-saving emission reduction and environmental protection, and develops a low-carbon economy, so it is necessary to replace the metal halide lamp. If LED lighting fixtures enter the common households through retail channels or other channel modes, and drive the entire third-tier market to be active, then its market capacity is difficult to estimate. Because the third-tier market is the largest market.
LED shuffle will not be like the home appliance industry, and finally there are a few giants, because the current LED technology content is very low, the industry may set a benchmark in the industry after shuffling, in addition, the LED threshold is also very low, unlike home appliances There are many technical bottlenecks in the industry. In short, there will be a market if there is demand.
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