Performance losses, falling profits, tens of billions of investment in upstream LCD panels, diversified breakouts, in the first half of 2010, for domestic domestic appliance companies, seems to be a turning point in fate.
However, local companies that are actively transforming into LED TVs have come to the fore. In the National Day Golden Week, domestic brands with differentiated breakthroughs have always occupied an absolute advantage. Among them, Konka has sold 400 million in the seven days of National Day with the dual standard of LED+ smart TV, which has become one of the biggest highlights of Golden Week. According to the statistics of Konka Marketing Department, during the Golden Week, the overall sales of Konka TV increased significantly year-on-year. The total sales volume of 7-day long holiday exceeded 350,000 units, and sales exceeded 1.2 billion yuan. Among them, the newly listed Net Rui LED Smart TV is favored, with sales accounting for 61.5%, entering the industry leader camp.
Therefore, fluctuations in the performance of domestic color TV companies do not mean the overall indulgence. For Konka, which can take advantage of the trend, technology transformation and product upgrades bring not only challenges but also opportunities.
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