At present, the price of 8,000 to 9,000 consumers is not a cold and it is expected that the price will be attractive. To counter the Apple iPad, Intel has erected the banner of “Ultrabook†and hopes to revive the traditional PC through the help of Ultrabook. Faction morale. Acer, Lenovo, and ASUS took the lead in introducing Ultrabooks, and Toshiba, Dell, Hewlett-Packard, Sony, Samsung, and others will join the super pole. Intel’s optimism predicts that Ultrabook will have 40% market share in the notebook market by the end of 2012.
However, in stark contrast to the grand blueprint, Acer, Lenovo, and ASUS' ultrabooks were listed more than a month later. Due to high pricing, Ultrabooks did not achieve the expected sales. Market rumors claim that Acer and Asustek have reduced the number of orders for their ultrabooks from the original 250,000-300,000 units to 150,000-180,000 units, with a reduction of 40%. Industry insiders frankly say that only when the price of ultrabooks drops to 500 to 600 US dollars will the market scale explode.
Pricing is too high and popular As of now, Acer, Lenovo, ASUS's ultrabooks have sales in the market. Among them, Asustek has released four Zenbook series Ultrabook products, priced between 1194-1625 US dollars, there are already two models sold in mainland China, respectively, the price is 8688 yuan and 8988 yuan; Acer released Hummingbird s3 series ultrabooks have been sold globally. China's retailers have offered the lowest price of 5899 yuan. Lenovo recently launched a new ultra-thin Ultrabook U 300s in Hong Kong, starting at 10,998 Hong Kong dollars (about 9004 yuan).
Although Intel and PC makers place high expectations on Ultrabooks, and PC makers have introduced products that are quite attractive in terms of performance and appearance, due to the high price (currently the price of mainstream notebooks is concentrated in 5,000 yuan. Around the RMB, the price of the Apple iPad2 is around RMB 3,500. Consumers and agents are not caught up in the ultrabook.
The reporter found in Guangzhou Pacific and Bainaohui Computer City that traditional low-priced notebooks and various tablet PCs are still the products most concerned by the market. The reporter randomly interviewed 5 to 6 consumers. They all thought that it would be uneconomical to spend 7,000 to 8,000 yuan to buy a super pole. "Practical notebooks, as long as more than 3,000 yuan; fun tablet PCs, Apple's as long as 3,000 yuan, Lenovo's only as long as 1,000 yuan. Why buy Ultrabook?" A consumer who is choosing a notebook computer told reporters.
Mr. Yan, the person in charge of a notebook computer at the second phase of the Pacific, also told reporters that since consumers are not attracted to ultrabooks, agents in the computer city have not actively pushed the ultrabook. "A sample was put up some time ago, and now even the sample will not be released."
The popularity of the market is weak, and the enthusiasm of upstream manufacturers is naturally weighed down. According to foreign media reports, since ASUS and Acer did not obtain satisfactory sales in the first month after the launch of their ultrabooks, they ordered their ultrabooks from the original 250,000 to 300,000 units. The reduction ranged from 150,000 to 180,000 units, with a reduction of 40%.
The future of ultrabooks is "cutting prices"
For Intel's Ultrabook shotguns, Intel should have expected.
Earlier in an interview with reporters, Intel China president Yang Xuyue stressed that the current focus of Ultrabook is how to reduce costs; Intel Asia Pacific vice president and general manager of marketing Na AvinShenoy also said that 699 US dollars is the most reasonable price of Ultrabook . However, if you want to achieve this goal, you will need to work together on the entire production system of Ultrabook. â€
Although the current sales situation is not ideal, PC makers are still very optimistic about the future of Ultrabook. It is reported that before the end of this year, Lenovo will launch four ultrabooks, Hewlett-Packard also determined that in the beginning of 2012, mass production of ultra-pole new products, Toshiba will mass production of ultra-pole Z830 in early 2012. Other PC makers such as Sony and Samsung will also join the super pole. With the advent of large-scale production, the cost of Ultrabook ultrabooks will soon drop.
As the price of ultrabooks is too high, Lai Yuwen, general manager of consumer notebooks at Asustek Computer's headquarters in China, also expressed his frustration at the press conference in Guangzhou. The cost of a ZE NBOOK is mainly determined by four major parts. CNC technology for the production of molds, solid state drives, large-capacity batteries, notebook CPU. The Asus Ultrabook CNC technology is more complex and expensive than previous notebooks; the ZEN BOOK with all-solid-state drives is Asus's first hard drive that costs more than a high-end CPU, and its cost is average. 3.5-4 times the hard disk.
However, in stark contrast to the grand blueprint, Acer, Lenovo, and ASUS' ultrabooks were listed more than a month later. Due to high pricing, Ultrabooks did not achieve the expected sales. Market rumors claim that Acer and Asustek have reduced the number of orders for their ultrabooks from the original 250,000-300,000 units to 150,000-180,000 units, with a reduction of 40%. Industry insiders frankly say that only when the price of ultrabooks drops to 500 to 600 US dollars will the market scale explode.
Pricing is too high and popular As of now, Acer, Lenovo, ASUS's ultrabooks have sales in the market. Among them, Asustek has released four Zenbook series Ultrabook products, priced between 1194-1625 US dollars, there are already two models sold in mainland China, respectively, the price is 8688 yuan and 8988 yuan; Acer released Hummingbird s3 series ultrabooks have been sold globally. China's retailers have offered the lowest price of 5899 yuan. Lenovo recently launched a new ultra-thin Ultrabook U 300s in Hong Kong, starting at 10,998 Hong Kong dollars (about 9004 yuan).
Although Intel and PC makers place high expectations on Ultrabooks, and PC makers have introduced products that are quite attractive in terms of performance and appearance, due to the high price (currently the price of mainstream notebooks is concentrated in 5,000 yuan. Around the RMB, the price of the Apple iPad2 is around RMB 3,500. Consumers and agents are not caught up in the ultrabook.
The reporter found in Guangzhou Pacific and Bainaohui Computer City that traditional low-priced notebooks and various tablet PCs are still the products most concerned by the market. The reporter randomly interviewed 5 to 6 consumers. They all thought that it would be uneconomical to spend 7,000 to 8,000 yuan to buy a super pole. "Practical notebooks, as long as more than 3,000 yuan; fun tablet PCs, Apple's as long as 3,000 yuan, Lenovo's only as long as 1,000 yuan. Why buy Ultrabook?" A consumer who is choosing a notebook computer told reporters.
Mr. Yan, the person in charge of a notebook computer at the second phase of the Pacific, also told reporters that since consumers are not attracted to ultrabooks, agents in the computer city have not actively pushed the ultrabook. "A sample was put up some time ago, and now even the sample will not be released."
The popularity of the market is weak, and the enthusiasm of upstream manufacturers is naturally weighed down. According to foreign media reports, since ASUS and Acer did not obtain satisfactory sales in the first month after the launch of their ultrabooks, they ordered their ultrabooks from the original 250,000 to 300,000 units. The reduction ranged from 150,000 to 180,000 units, with a reduction of 40%.
The future of ultrabooks is "cutting prices"
For Intel's Ultrabook shotguns, Intel should have expected.
Earlier in an interview with reporters, Intel China president Yang Xuyue stressed that the current focus of Ultrabook is how to reduce costs; Intel Asia Pacific vice president and general manager of marketing Na AvinShenoy also said that 699 US dollars is the most reasonable price of Ultrabook . However, if you want to achieve this goal, you will need to work together on the entire production system of Ultrabook. â€
Although the current sales situation is not ideal, PC makers are still very optimistic about the future of Ultrabook. It is reported that before the end of this year, Lenovo will launch four ultrabooks, Hewlett-Packard also determined that in the beginning of 2012, mass production of ultra-pole new products, Toshiba will mass production of ultra-pole Z830 in early 2012. Other PC makers such as Sony and Samsung will also join the super pole. With the advent of large-scale production, the cost of Ultrabook ultrabooks will soon drop.
As the price of ultrabooks is too high, Lai Yuwen, general manager of consumer notebooks at Asustek Computer's headquarters in China, also expressed his frustration at the press conference in Guangzhou. The cost of a ZE NBOOK is mainly determined by four major parts. CNC technology for the production of molds, solid state drives, large-capacity batteries, notebook CPU. The Asus Ultrabook CNC technology is more complex and expensive than previous notebooks; the ZEN BOOK with all-solid-state drives is Asus's first hard drive that costs more than a high-end CPU, and its cost is average. 3.5-4 times the hard disk.
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