The "12th Five-Year Development Plan for China Household Appliance Industry" proposal was announced several days ago. The "Planning Proposal" pointed out that the total output value of the home appliance industry at the end of the "Twelfth Five-Year Plan" period will reach 1.5 trillion yuan, with an average annual growth rate of 9.2%. Following the realization of the world's largest production scale, it will achieve the world's highest sales volume.
According to the "Planning Proposal", due to factors such as urban and rural consumption escalation, higher level of urbanization, and market demand brought about by the rapid development of emerging economies, China's home appliance industry still faces development opportunities during the "12th Five-Year Plan" period.
At the end of this month, as the first batch of pilot provinces and cities, the policies of four provinces and cities in Shandong, Henan, Sichuan, and Qingdao will soon come to an end. The industry is concerned that with the gradual withdrawal of home appliances to the countryside, the growth of the tertiary and tertiary markets will have a greater impact.
Earlier in the 2011 quarterly report released by the home appliance industry, there was a trend of performance differentiation. Some small and medium-sized enterprises have attracted the rural consumer market through two major policies. In addition, rural consumers started to blur the concept of the brand. When they enter the rural market, they occupy a certain market share at a low price. When the policy is cancelled, At the same time, the increase in costs will make it difficult for small and medium-sized enterprises to continue to maintain large-scale production. In the entire market competition, the weaknesses are increasingly evident.
Many entrepreneurs stated that companies cannot rely on policy support for long-term development goals. Home appliances to the countryside to help companies develop the three or four markets at the same time, to a large extent cultivated rural household appliances consumption habits, the future companies can seize the rural consumer market for the upgrading of household appliances demand to expand market space.
Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, believes that home appliances to the countryside does not cover all household electrical appliances, and that the population growth of the three or four-tier market is faster than that of cities. Therefore, in the long run, the consumer potential of the three or four-tier market is still huge.
In order to continue to promote home appliances to the countryside and expand the effect of home appliances to the countryside, the Ministry of Finance, the Ministry of Commerce, and the Ministry of Industry and Information Technology jointly announced the tender for the latest national home appliances product project in 2011, covering 12 categories of home appliances. . The industry expects that the ending effect of home appliances to the countryside will gradually appear in the next year.
Xu Dongsheng believes that the development of the rural market will be driven by policies to become market-driven. The company's focus is to develop targeted new products based on the characteristics of the rural market and improve the after-sales service system.
Chen Ziyi, a senior analyst of Haitong Securities’ home appliance industry, believes that the first batch of pilot cities will have a certain impact on the industry’s growth if they withdraw from the countryside; in the medium and long term, some small companies will withdraw from the market in the context of slower growth of the industry and upgrading of product structure. It is conducive to the increase of market share of leading enterprises.
According to the "Planning Proposal", due to factors such as urban and rural consumption escalation, higher level of urbanization, and market demand brought about by the rapid development of emerging economies, China's home appliance industry still faces development opportunities during the "12th Five-Year Plan" period.
At the end of this month, as the first batch of pilot provinces and cities, the policies of four provinces and cities in Shandong, Henan, Sichuan, and Qingdao will soon come to an end. The industry is concerned that with the gradual withdrawal of home appliances to the countryside, the growth of the tertiary and tertiary markets will have a greater impact.
Earlier in the 2011 quarterly report released by the home appliance industry, there was a trend of performance differentiation. Some small and medium-sized enterprises have attracted the rural consumer market through two major policies. In addition, rural consumers started to blur the concept of the brand. When they enter the rural market, they occupy a certain market share at a low price. When the policy is cancelled, At the same time, the increase in costs will make it difficult for small and medium-sized enterprises to continue to maintain large-scale production. In the entire market competition, the weaknesses are increasingly evident.
Many entrepreneurs stated that companies cannot rely on policy support for long-term development goals. Home appliances to the countryside to help companies develop the three or four markets at the same time, to a large extent cultivated rural household appliances consumption habits, the future companies can seize the rural consumer market for the upgrading of household appliances demand to expand market space.
Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, believes that home appliances to the countryside does not cover all household electrical appliances, and that the population growth of the three or four-tier market is faster than that of cities. Therefore, in the long run, the consumer potential of the three or four-tier market is still huge.
In order to continue to promote home appliances to the countryside and expand the effect of home appliances to the countryside, the Ministry of Finance, the Ministry of Commerce, and the Ministry of Industry and Information Technology jointly announced the tender for the latest national home appliances product project in 2011, covering 12 categories of home appliances. . The industry expects that the ending effect of home appliances to the countryside will gradually appear in the next year.
Xu Dongsheng believes that the development of the rural market will be driven by policies to become market-driven. The company's focus is to develop targeted new products based on the characteristics of the rural market and improve the after-sales service system.
Chen Ziyi, a senior analyst of Haitong Securities’ home appliance industry, believes that the first batch of pilot cities will have a certain impact on the industry’s growth if they withdraw from the countryside; in the medium and long term, some small companies will withdraw from the market in the context of slower growth of the industry and upgrading of product structure. It is conducive to the increase of market share of leading enterprises.
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