With the growing popularity of the "Internet + Intelligence" concept and increasing consumer awareness of upgrading their lifestyles, people's expectations for television have evolved beyond basic audio and video functions. Smart interaction and rich content have now become key factors in consumer decision-making.
In the content sector, video platforms are locked in a fierce competition. From securing exclusive rights to hit dramas to launching creative self-produced web series, the industry has entered an intense phase. In the Internet era, content is not only a core resource but also one of the two main elements that define the overall audiovisual experience. The other element is high-quality image and sound performance. Only when both aspects are strong can users enjoy the ultimate viewing experience.
As a leading brand in consumer electronics, Sony is well-known for its cutting-edge technology and advanced R&D capabilities. In the TV market, from 2K to 4K and HDR, Sony has continuously broken through technical barriers, driving industry innovation. To further enhance content offerings, Sony recently partnered with Tencent Video, China’s top video platform, by launching three new models: KD-65X8566E, KD-55X8066E, and KD-49X7500E. These TVs aim to deliver the most powerful audiovisual experience available.
The Sony KD-65X8566E is designed for large living rooms. It features the X1 4K HDR image processing chip, along with the 4K Sharp Image Processing Engine and Terry Color technology. These technologies help optimize the color and clarity of online content, such as videos on Tencent Video, while preserving more detail in shadow areas.
To enhance the audio experience, the 65X8566E comes with a front-facing virtual surround sound system and supports Dolby Surround decoding. This allows users to enjoy immersive sound effects, whether it's the intense action in a war movie or the detailed soundscapes in a game.
The KD-55X8066E offers a sleek design that blends seamlessly into any home environment. It is equipped with the 4K Sharp Image Processing Engine PRO and supports H.265 encoding, which reduces video file size by about 50% compared to H.264. This enables higher quality streaming at lower bandwidths. It also includes a built-in 4K player that supports various video formats and can decode 4K 60P content effortlessly.
In addition to Sony's virtual surround sound system, the TV utilizes the classic Terry Color display technology, which enhances color accuracy and restores lost details in compressed online videos. This results in vibrant and realistic visuals.
The KD-49X7500E, though smaller in size, offers similar advanced features. It uses the 4K Sharp Image Processing Engine PRO, which analyzes images in real-time and optimizes them for better clarity and reduced noise. This makes online content look sharper and more immersive than on other devices like smartphones or computers.
High-quality content requires excellent audio and visual performance. With these three new 4K HDR TVs, pairing them with a suitable Sony Echo Wall could be the perfect upgrade. The entry-level HT-CT290 offers a wide sound field and cinematic-like audio, while the premium HT-MT500 provides innovative sofa mode for a more immersive listening experience with powerful bass.
Together, these products showcase Sony’s deep expertise in audiovisual technology, supported by Tencent Video’s vast library of 190,000 copyright dramas and 120,000 hours of popular variety shows. Purchasers will also receive a 12-month Tencent Video Super VIP card, making this a great opportunity to enjoy a high-definition entertainment experience at home.
For more information on smart TVs and media boxes, visit Smart TV Information Network (http://), a leading platform for smart TV and box news, reviews, and support.
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