With the growing popularity of the "Internet + Intelligence" concept and an increasing awareness of consumption upgrades, the public's expectations for television have evolved beyond basic audio and video functions. Smart interactions and rich content have now become key factors in consumer decision-making.
In the content industry, competition among video platforms has intensified. From exclusive copyright dramas to self-produced net series, the market is now more competitive than ever. In the Internet+ era, content isn't just a resource advantage—it's one of the two critical elements that shape the audiovisual experience. The other is high-quality image and sound performance. Only when both are combined can users enjoy the ultimate viewing experience.
As a leading brand in consumer electronics, Sony is well-known for its cutting-edge technology and strong R&D capabilities. In the TV industry, it has continuously broken through technical barriers, from 2K to 4K and HDR, pushing the entire sector forward. To enrich content resources, Sony recently partnered with Tencent Video, the top video platform, launching three new models: KD-65X8566E, KD-55X8066E, and KD-49X7500E, aiming to deliver the best audiovisual experience.
**Sony KD-65X8566E**
As a flagship model, this 65-inch TV is equipped with Sony’s powerful 4K HDR image processing chip X1, along with the 4K sharp image processing engine and Terry Color technology. These innovations help optimize online content like Tencent Video by enhancing color accuracy, clarity, and detail retention, especially in darker scenes.
To enhance the immersive experience, the KD-65X8566E features a front-facing virtual surround sound system and supports Dolby Surround decoding. Whether it's the intense action in a war scene or the subtle sounds in a game, users can feel fully immersed in the audio.
**Sony KD-55X8066E**
This 55-inch model boasts a sleek, minimalist design that blends effortlessly into any living space. It comes with a 4K Sharp Image Processing Engine PRO and supports H.265 encoding, which reduces video file size by about 50% compared to H.264. This means higher quality videos can be streamed with less bandwidth. The built-in 4K player supports multiple formats and can decode 4K 60P video smoothly.
Additionally, it uses Sony’s classic Terry Color technology, delivering a wider color gamut and better color reproduction, even for compressed online content.
**Sony KD-49X7500E**
Though smaller in size, the KD-49X7500E doesn’t compromise on performance. It also features the 4K Sharp Image Processing Engine PRO, which analyzes images in real-time and optimizes details and noise for a cleaner, sharper picture. This ensures a more immersive experience when watching online content, differentiating it from mobile devices or computers.
For a complete audiovisual experience, Sony offers its Echo Wall series. The HT-CT290, an entry-level model, delivers a wide sound field and movie-like effects. Meanwhile, the high-end HT-MT500 includes a unique sofa mode, allowing users to feel the deep bass vibrations of cinematic soundtracks.
Content and quality go hand in hand. With these new 4K HDR TVs and Echo Wall speakers, Sony not only showcases its advanced audiovisual technology but also benefits from Tencent Video’s vast library—over 190,000 copyrighted dramas and 120,000 hours of popular variety shows. Plus, customers who purchase any of the three TVs will receive a 12-month Tencent Video Super VIP card.
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Don’t miss the chance to upgrade your home entertainment experience and step into the high-definition era.
Sony Echo Wall HT-CT290 (left), HT-MT500 (right)
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