The four benefits that the publishing industry will bring with AR technology

AR augmented reality has been a buzzword in the marketing industry for the past few years. Many people are very much looking forward to AR technology becoming mainstream applications and they want to maximize the potential of AR technology.

Every year in the past, it is called "the first year of AR augmented reality."

Fortunately, we won't wait any longer. Thanks to the rapid advancement of various related technologies, AR technology has triumphed.

Consumers are increasingly accepting and using electronic devices such as mobile phones. Now Americans have a smartphone. Google has launched innovative AR glasses, and the launch of these new technologies and new products indicates that AR will enter our daily life.

However, although AR technology has great opportunities for media publishing, the publishing industry has not applied this technology in time. Both traditional publishing and AR digital publishing have their own advantages, and the two are not mutually exclusive. The two can complement each other and provide a better reading experience for the reader.

So, what benefits can AR give readers?

1. Improve the overall user experience

When the publication uses AR technology, the reader can get a richer experience. Imagine a guidebook with an AR video that allows readers to learn complex process flows through video. Or in a traditional paper catalog, readers can instantly access a variety of relevant information and save it to their mobile phone for future searches or to immediately purchase items in the catalog. IKEA has used AR technology in their catalogue to help consumers visualize the way furniture is placed in their own home.

The possibilities of AR are limitless, and the boundaries between traditional publishing and digital publishing will gradually melt away.

2, easy to use

AR technology may sound complicated, but it's very simple to use and as easy to download as other mobile apps. The QR code will interrupt the flow of information in the design and product packaging, but AR will not. AR technology can identify a specific image information and converted into the multimedia.

AR publications generally indicate that their content is interactive. For example, Mo Haoke AR book, the AR part will have an M mark to remind readers to scan and interact through mobile devices. The domestic AR company Mo Aike developed the magician painting music children's English textbooks, each page has AR content, can be scanned directly with a mobile phone (Apple or Android) or a tablet.

3, maintain a lasting relationship with customers

Publications use AR technology to build new content, which helps publishers and readers maintain a long-term relationship.

A restaurant can use AR technology to create an interactive menu; a SPA agency can integrate AR technology into its product brochures, video showing its fine and sophisticated equipment; a publisher can add AR interactive parts to the content to enhance the reading experience. In these cases, a deeper connection was established between the customer and the brand.

As magazine editor Danny said: AR technology allows readers to participate in the story of the book, to have fun, advertising business is very happy to see the good marketing results. When I put the AR technology demonstration to them, they are very excited.

4. Quantitative analysis

In recent articles, we discussed the importance of collecting data and performing data analysis. Whether at the micro level, a successful marketing campaign, or at the macro level, where the organization makes strategic decisions, data is critical. AR technology can provide a lot of data to help AR publishers collect and track market feedback data and then optimize and adjust.

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