During the 11th of 2009, LED TV will deserve to be the “focus person†of the Chinese color TV market.
Chinese and foreign color TV brands, aiming at the "Eleventh" Golden Week, must have prepared enough ammunition in advance: In mid-September for two consecutive weekends, Skyworth, Konka and Hisense launched their own new product launches, and launched new LED TV products; Relative to the collective efforts of the Chinese brand on the eve of the National Day, foreign brands have begun to deploy as early as August, and the latest LED TV series products released by Samsung, Sharp and Sony will be fully sold before the “11â€.
The same size price is at least twice as expensive as LCD TV. What is the market prospect and life cycle of LED TV? Is LED TV a product revolution? How will Skyworth respond to the LED era?
On the eve of the 11th World War, Yang Dongwen, the president of Skyworth Group's color TV business unit and Skyworth Digital Executive Director, gave a comprehensive explanation of the LED LCD TV to the media. He said that LED-backlit TV is not a revolutionary product and still belongs to the LCD LCD TV category. Compared with the ordinary LCD TV with CCFL backlight, LED LCD TV has outstanding technical advantages such as colorful color, energy saving and environmental protection, and ultra-thin. By 2010, 50% of the LCD TV market share in the urban consumer market will be attributed to LED TV.
LED is not a revolution, it is a product upgrade
"It is necessary to first clarify the concept of LED TV, because LED LCD TV is a revolution that replaces CRT TV. LED is not a revolution, but only a product upgrade of LCD TV. LED TV is still in the category of LCD TV." Yang Dongwen opened the emperor, " Therefore, we believe that the LED TV light-emitting LCD TV directly called 'LED TV', misleading consumers."
The color TV industry expert said that the difference is different from the original CCFL illumination mode (cold-pole lamp) of the LCD TV, and the LED uses the self-illuminating transistor to emit light. Compared with the former, the benefits of LED lighting are reflected in four aspects, saving more than 50%, more saturated color, because it is more environmentally friendly without using mercury, and the appearance can be made thinner, so that TV products can satisfy more fashionable. Consumer appeal.
The sales point of multi-brand LED TVs in the vertical audience does not deviate from these four aspects. Skyworth's latest L10 series LED TV products are only 22 mm thick. Some companies have introduced 19mm products. Obviously, under the size difference that is hard to detect by the naked eye, everyone hopes to attract the first batch of fashion consumers who are willing to buy "aristocratic color TV" with "thin".
LCD LCD TVs are the terminators of CRT TVs, and many manufacturers have publicly announced that they will launch CRT TV production. Although it is denied that LED is the terminator of LCD, Yang Dongwen is very optimistic about the market prospects of LED.
"In 2009, LED will account for 5% of the urban market, and will account for 25-30% of the share in 2010. In 2011, it will account for 50% of the share." Yang Dongwen predicted, "So, can call 2009 LED TV In the first year, the speed at which LEDs replace LCD products is faster than LCDs replacing CRTs, because with the expansion of market share, the price of LEDs will soon drop."
According to a report released by Beijing Zhongyikang Times Market Research Co., the LED TV retail sales will reach 2.98 million units in 2010, an increase of 604% year-on-year; in 2012, LED TV retail sales will reach 10.8 million units. This kind of development speed prediction coincides with Yang Dongwen's judgment.
Three years of "latent" LED
Skyworth wants to take off and start
From Yang Dongwen's forecast of the market prospect of LED TV, it is not difficult to analyze that this product has become a strategic location for Skyworth TV. So, how will Skyworth’s LED strategy unfold?
Among domestic brands, Skyworth is the fastest transition from the dominant companies in the CRT era. In the era of flat-panel, no one dares to despise the investment in integrated design and manufacturing.
Yang Dongwen said that in order to concentrate resources on LED, Skyworth will stop production of CRT products in the next year or so.
In fact, Skyworth's LED strategic adjustment has started three years ago, and it has set up a field of “latent†R&D institutions. “From buying LED light sources to opening molds to the production of the entire module is our own.â€
Compared with the embarrassment of the domestic brand of the LCD era, "the lack of core and less screen", Skyworth, Hisense, TCL, Konka and other enterprises are preparing for LED TV early.
Up to now, Skyworth has become the industry leader in three aspects: First, Skyworth currently produces LED TVs in four production bases, with an annual production capacity of 10 million units. Secondly, Skyworth is the earliest intervention module development in domestic brands. Third, Skyworth has already achieved mass production of the integrated machine production line in Guangzhou's production base a year ago. Therefore, in response to the upcoming LED TV competition, Yang Dongwen said that because the technology, manufacturing, and industrial chain integration work is ahead, domestic brands represented by Skyworth and Hisense are on the same starting line as foreign brands, and there is no technology. The difference, "I feel that we have confidence and ability to compete with foreign brands in this competition!"
Skyworth cool open LED features obvious advantages
Skyworth Cool Open TV has been selling well for more than two years since its launch, and has formed a unique “cool open mode†in the color TV industry. The cool open mode refers to Skyworth's demand for multimedia entertainment life of consumers' homes. Based on the 3C fusion technology platform, it not only develops excellent products for consumers, but also provides rich content services to create diversified entertainment methods and complete multimedia. Entertainment experience.
Any kind of innovation will encounter competitors' learning, and almost all brands can provide similar video downloads and online viewing. How will Skyworth build a threshold and ensure its leading position?
Yang Dongwen said that in the LED TV era, the definitions of TV display, Internet access and other functions are not much different, but Skyworth LED TV still has three absolute differences to distinguish the same kind.
The first is the karaoke system of Skyworth TV. Although this is a continuation of the old function, it is more and more convenient. The newly launched voice-song function can be greatly facilitated. Calling "Andy Lau" can point out his song. You can also sing the songs with a tune, obviously this can optimize the karaoke;
Secondly, LED new products have more "cool open school", using the animation method, the first-grade to sixth-grade English textbooks of the PEP primary school are displayed, specially tailored for the children's family;
The third is that the content of the Internet is different from that of the competitors. After carefully studying the TV Internet demand of consumers, Skyworth believes that the weather forecast is not the content that consumers most want to access through the Internet, while watching movies, listening to music and children learning is What consumers want most, and therefore work hard in this area.
According to Yang Dongwen's prediction, during the National Day of 2009, the price of domestic 42-inch LED TV will drop to around 15,000 yuan, still more than double the price of CCFL's LCD TV (average price of 6,000 yuan). Therefore, 2009 will still be the stage of LED TV consumption popularization and technology maturity, and Skyworth will strengthen its efforts in marketing.
“In 2010, Skyworth basically promoted the market share of CCFL TV in the urban market, and in 2011, Skyworth will complete the LED-oriented product update in the urban market, suitable in individual regions. And the rural areas maintain a certain share of CCFL LCD TVs." Yang Dongwen said.
Chinese and foreign color TV brands, aiming at the "Eleventh" Golden Week, must have prepared enough ammunition in advance: In mid-September for two consecutive weekends, Skyworth, Konka and Hisense launched their own new product launches, and launched new LED TV products; Relative to the collective efforts of the Chinese brand on the eve of the National Day, foreign brands have begun to deploy as early as August, and the latest LED TV series products released by Samsung, Sharp and Sony will be fully sold before the “11â€.
The same size price is at least twice as expensive as LCD TV. What is the market prospect and life cycle of LED TV? Is LED TV a product revolution? How will Skyworth respond to the LED era?
On the eve of the 11th World War, Yang Dongwen, the president of Skyworth Group's color TV business unit and Skyworth Digital Executive Director, gave a comprehensive explanation of the LED LCD TV to the media. He said that LED-backlit TV is not a revolutionary product and still belongs to the LCD LCD TV category. Compared with the ordinary LCD TV with CCFL backlight, LED LCD TV has outstanding technical advantages such as colorful color, energy saving and environmental protection, and ultra-thin. By 2010, 50% of the LCD TV market share in the urban consumer market will be attributed to LED TV.
LED is not a revolution, it is a product upgrade
"It is necessary to first clarify the concept of LED TV, because LED LCD TV is a revolution that replaces CRT TV. LED is not a revolution, but only a product upgrade of LCD TV. LED TV is still in the category of LCD TV." Yang Dongwen opened the emperor, " Therefore, we believe that the LED TV light-emitting LCD TV directly called 'LED TV', misleading consumers."
The color TV industry expert said that the difference is different from the original CCFL illumination mode (cold-pole lamp) of the LCD TV, and the LED uses the self-illuminating transistor to emit light. Compared with the former, the benefits of LED lighting are reflected in four aspects, saving more than 50%, more saturated color, because it is more environmentally friendly without using mercury, and the appearance can be made thinner, so that TV products can satisfy more fashionable. Consumer appeal.
The sales point of multi-brand LED TVs in the vertical audience does not deviate from these four aspects. Skyworth's latest L10 series LED TV products are only 22 mm thick. Some companies have introduced 19mm products. Obviously, under the size difference that is hard to detect by the naked eye, everyone hopes to attract the first batch of fashion consumers who are willing to buy "aristocratic color TV" with "thin".
LCD LCD TVs are the terminators of CRT TVs, and many manufacturers have publicly announced that they will launch CRT TV production. Although it is denied that LED is the terminator of LCD, Yang Dongwen is very optimistic about the market prospects of LED.
"In 2009, LED will account for 5% of the urban market, and will account for 25-30% of the share in 2010. In 2011, it will account for 50% of the share." Yang Dongwen predicted, "So, can call 2009 LED TV In the first year, the speed at which LEDs replace LCD products is faster than LCDs replacing CRTs, because with the expansion of market share, the price of LEDs will soon drop."
According to a report released by Beijing Zhongyikang Times Market Research Co., the LED TV retail sales will reach 2.98 million units in 2010, an increase of 604% year-on-year; in 2012, LED TV retail sales will reach 10.8 million units. This kind of development speed prediction coincides with Yang Dongwen's judgment.
Three years of "latent" LED
Skyworth wants to take off and start
From Yang Dongwen's forecast of the market prospect of LED TV, it is not difficult to analyze that this product has become a strategic location for Skyworth TV. So, how will Skyworth’s LED strategy unfold?
Among domestic brands, Skyworth is the fastest transition from the dominant companies in the CRT era. In the era of flat-panel, no one dares to despise the investment in integrated design and manufacturing.
Yang Dongwen said that in order to concentrate resources on LED, Skyworth will stop production of CRT products in the next year or so.
In fact, Skyworth's LED strategic adjustment has started three years ago, and it has set up a field of “latent†R&D institutions. “From buying LED light sources to opening molds to the production of the entire module is our own.â€
Compared with the embarrassment of the domestic brand of the LCD era, "the lack of core and less screen", Skyworth, Hisense, TCL, Konka and other enterprises are preparing for LED TV early.
Up to now, Skyworth has become the industry leader in three aspects: First, Skyworth currently produces LED TVs in four production bases, with an annual production capacity of 10 million units. Secondly, Skyworth is the earliest intervention module development in domestic brands. Third, Skyworth has already achieved mass production of the integrated machine production line in Guangzhou's production base a year ago. Therefore, in response to the upcoming LED TV competition, Yang Dongwen said that because the technology, manufacturing, and industrial chain integration work is ahead, domestic brands represented by Skyworth and Hisense are on the same starting line as foreign brands, and there is no technology. The difference, "I feel that we have confidence and ability to compete with foreign brands in this competition!"
Skyworth cool open LED features obvious advantages
Skyworth Cool Open TV has been selling well for more than two years since its launch, and has formed a unique “cool open mode†in the color TV industry. The cool open mode refers to Skyworth's demand for multimedia entertainment life of consumers' homes. Based on the 3C fusion technology platform, it not only develops excellent products for consumers, but also provides rich content services to create diversified entertainment methods and complete multimedia. Entertainment experience.
Any kind of innovation will encounter competitors' learning, and almost all brands can provide similar video downloads and online viewing. How will Skyworth build a threshold and ensure its leading position?
Yang Dongwen said that in the LED TV era, the definitions of TV display, Internet access and other functions are not much different, but Skyworth LED TV still has three absolute differences to distinguish the same kind.
The first is the karaoke system of Skyworth TV. Although this is a continuation of the old function, it is more and more convenient. The newly launched voice-song function can be greatly facilitated. Calling "Andy Lau" can point out his song. You can also sing the songs with a tune, obviously this can optimize the karaoke;
Secondly, LED new products have more "cool open school", using the animation method, the first-grade to sixth-grade English textbooks of the PEP primary school are displayed, specially tailored for the children's family;
The third is that the content of the Internet is different from that of the competitors. After carefully studying the TV Internet demand of consumers, Skyworth believes that the weather forecast is not the content that consumers most want to access through the Internet, while watching movies, listening to music and children learning is What consumers want most, and therefore work hard in this area.
According to Yang Dongwen's prediction, during the National Day of 2009, the price of domestic 42-inch LED TV will drop to around 15,000 yuan, still more than double the price of CCFL's LCD TV (average price of 6,000 yuan). Therefore, 2009 will still be the stage of LED TV consumption popularization and technology maturity, and Skyworth will strengthen its efforts in marketing.
“In 2010, Skyworth basically promoted the market share of CCFL TV in the urban market, and in 2011, Skyworth will complete the LED-oriented product update in the urban market, suitable in individual regions. And the rural areas maintain a certain share of CCFL LCD TVs." Yang Dongwen said.
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