In late 2017, as major industries approached the year-end inventory period, Zhongyikang released its latest washing machine market data covering the first 52 weeks of the year. The report showed that Haier maintained a dominant position with a 29.9% market share, followed by Little Swan and Siemens in second and third places, with 18.5% and 13.4% respectively. Together, the top three brands captured 61.8% of the market, highlighting the highly concentrated nature of the industry, where the strong continue to grow stronger.
Market data serves as a direct reflection of consumer preferences and brand recognition, making it an essential reference for those looking to purchase a washing machine. This ranking not only reflects current trends but also offers insights into the competitive landscape of the sector.
**TOP 1: Haier**
As the world's leading brand in home appliances, Haier has consistently held a top position in the washing machine market. Known for its superior product quality, technological innovation, and excellent after-sales service, Haier has built a strong reputation among consumers. According to Zhongyikang’s data, Haier secured a 29.9% market share in 2017, leading the industry. Out of the top 10 best-selling models, six were from Haier, with four of them taking the top spots.
Haier operates five R&D centers across the Americas, Australia, and Japan, along with 23 manufacturing facilities worldwide. This global presence allows the company to quickly access cutting-edge technology and tailor products to meet local consumer needs. High-end models like the clean-free washing machine and direct-drive washing machines have not only gained international recognition but also set new standards in health and smart home technology.
**TOP 2: Little Swan**
Established in 1998, Little Swan is one of China’s most well-known washing machine brands. In 2017, it claimed a 18.5% market share, securing two positions in the top 10 selling models. After being acquired by a U.S. company in 2008, Little Swan experienced significant growth, particularly in the low-end market segment.
**TOP 3: Siemens**
Despite the growing dominance of Chinese brands, Siemens remains a favorite among many domestic consumers due to its long-standing reputation as a German engineering powerhouse. In 2017, it maintained a 13.4% market share, slightly down from the previous year. With early entry into the Chinese market and a loyal user base, Siemens continues to launch new products, making it a solid choice for those who prefer foreign brands.
**TOP 4: Panasonic**
Panasonic entered the Chinese market in the late 1970s and once held a 20% share in the home appliance sector. However, with the rise of domestic brands, its market share has steadily declined. As of December 2017, Panasonic had an 8% share in the washing machine market. Despite this, the brand has launched high-end models such as the Romeo roller and washing-drying combo, aiming to regain market traction.
**TOP 5: Midea**
Midea, often grouped with Little Swan under the “Beautiful†brand, has a slightly lower recognition rate in the U.S. market compared to Little Swan. However, its market share increased to 5.8% in 2017, showing steady growth. With strong R&D capabilities and the expertise of the Little Swan team, Midea continues to offer innovative and reliable washing machine options.
**TOP 6: Sanyo**
Hefei Sanyo, a Sino-Japanese joint venture established in 1994, once enjoyed popularity for its high cleanliness and quiet operation. However, with the rise of domestic brands, Sanyo has seen its market share shrink. In 2017, it recorded a 5.4% share, down nearly 1 percentage point from the previous year.
**TOP 7: Bosch**
Bosch Home Appliances entered the Chinese market in 2004 and now has a nationwide sales and service network across more than 600 cities. As a premium German brand, Bosch washing machines are known for their performance and reliability. In 2017, they captured a 3.9% market share, reflecting continued consumer trust.
**TOP 8: Samsung**
Samsung, a leading South Korean electronics company, has faced challenges in the Chinese market due to declining mobile phone sales. Its washing machine division also saw a slight decline, with a 3.7% market share in 2017. Despite this, Samsung washing machines remain popular among younger consumers for their design and functionality.
**TOP 9: Whirlpool**
Founded in 1907, Whirlpool is the world's largest manufacturer of large home appliances. It introduced the first wrinkle-removing and deodorizing laundry system. While its market share dropped slightly in 2017 to 3.7%, Whirlpool still retains a loyal customer base due to its advanced design and craftsmanship.
**TOP 10: LG**
LG, founded in 1947 in South Korea, was the pioneer of the first washing machine in the country. Before 2015, it had strong domestic sales, but its market share has since declined. In 2017, LG held a 1.7% share, down 1.3 percentage points from the previous year. However, its products are praised for their smart features and affordability.
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