The last major discount for non-screen TVs has officially begun, and the limited-time offer for the ultra-popular Jingdong Super Brand event titled “Creating the Greatest Meter†is now live. Companies participating in JD.com's Super Brand Day are known for their strong market presence and positive consumer feedback. As the first brand to enter JD.com’s projection category in 2017, this is the only non-screen TV brand in the industry that partners with JD.com for its Super Brand Day. Mimi Super Brand Day is bringing real value to consumers, including significant price drops on popular models like the screenless TV H1S and the laser screenless TV A1, which can see discounts of up to 8,000 yuan. The latest non-screen TVs, the New Z4Air and New Z4X, have also launched their initial sales.
High-definition screenless TVs are becoming a must-have for enhancing home entertainment experiences. For years, no-screen TVs have been the top choice for JD.com users looking for smart projectors. Whether during 618 or Double 11, the sales of these devices consistently rank among the highest on the JD platform. In JD.com’s December 2017 equipment list, Nomi Screen TV was ranked number one in the annual sales of the projection category and was the most purchased brand in the projection product segment. In single-product sales rankings, the H1S and Z4X held the top two spots, while in the most popular products list, H1S, Z4X, and H1 occupied three of the top five positions, solidifying their status as 2017’s standout products.
During the Mi Jingdong Super Brand Day, the explosion-proof screenless TV H1S made a return. This product comes with a halo effect right from the start. It continues to hold the unique distinction of being the only product in the industry to win the CES Innovation Award, iF Design Award, and Red Dot Product Design Award. It improves key performance indicators such as brightness, picture quality, and sound quality. Currently, it is the most powerful 1080p screenless TV on the market and is often chosen by consumers as an alternative to traditional TVs or for home cinema setups. Its daily price is 4999 yuan, but during the event, it drops to 4290 yuan. With additional discounts from JD.com, the price becomes even more attractive, offering a flagship experience at an entry-level price.
The laser screenless TV A1 is another highlight. As consumer demand for high-quality home entertainment grows, the need for better audio-visual devices is increasing. Laser-based screenless TVs have gained popularity among high-end users due to their superior image and sound quality. The A1 model is a prime example. With a brightness of up to 3000 ANSI lumens and a viewing brightness of 2565 ANSI lumens, it delivers a bright picture even in well-lit environments. Its color rendering is comparable to that of LCD TVs, offering vivid and clear visuals. With motion compensation and HDR 10 decoding capabilities, the A1 ensures smooth playback of fast-moving scenes and enhances picture details and contrast, making images more lifelike. The custom Harman Kardon audio system further elevates the listening experience. Thanks to its ultra-short throw lens, the A1 can project a 100-inch screen from less than 30 cm away, allowing users to enjoy a premium audio-visual experience without rearranging their living room layout. During the previous Double 11, the A1 was the top choice for upgrading home entertainment systems, leading in sales among similar laser TVs.
In addition to the H1S and A1, the Mimi Super Brand Day will also introduce two new products. The New Z4Air and New Z4X are already being snapped up by eager buyers. The New Z4Air is an upgraded version of the Z4Air, which won the Good Design Selection Award in Korea. It maintains the slim design, built-in 13600mAh battery, and weighs just 0.66kg. Compared to the previous generation, its brightness has increased by 20–30% to 300 ANSI lumens, making it easier to project a clear image. The addition of auto-focus functionality allows users to adjust focus simply by toggling a switch, eliminating the need for manual focusing. The remote control has been upgraded to a metallic Bluetooth version with a laser pen function, making it more convenient for use in office and business settings. Whether for travel or presentations, the New Z4Air offers both an immersive entertainment experience and improved productivity. Despite the upgrades, the price remains the same as the previous generation—2499 yuan—and the product is now available for purchase.
The New Z4X, priced at 2799 yuan, is an upgraded version of the Z4X. It retains the classic design that has made the Z4X a favorite among young consumers and has also become a hit in boutique hotels and design-focused spaces. Compared to the Z4X, the New Z4X has been optimized in terms of brightness, image quality, and user experience, including faster startup, easier focusing, and side projection capabilities. Its brightness has increased by 27% to 740 ANSI lumens, resulting in a brighter and clearer display. The motion compensation feature reduces blurring and judder during fast-paced scenes, while HDR 10 decoding enhances color accuracy and detail. The new UI 3.0, equipped with an AI system, makes it easier for users to navigate and find content, especially for older adults and children. Additionally, the electric sliding door and auto-focus features automatically open and adjust when the device is turned on, protecting the lens from dust and scratches. The new side-projection function allows users to place the projector on either side of the sofa or on a nightstand, providing greater flexibility in setup.
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