The last major discount for non-screen TVs has officially begun, and the limited-time "Creating the Greatest Meter" event on JD.com's Super Brand Day is now underway. This exclusive promotion features top-tier brands that have consistently performed well in both market presence and consumer reputation. As one of the first brands to enter the projection category on JD.com in 2017, this is the only non-screen TV brand in the industry that has partnered with JD.com for its Super Brand Day. The Mimi Super Brand Day offers real value to consumers, with products like the screenless TV H1S and laser screenless TV A1 offering discounts of up to 8,000 yuan. Additionally, the latest models, New Z4Air and New Z4X, are now available for purchase.
Popular explosive deals are enhancing home entertainment quality. Non-screen TVs have always been a top choice for JD.com users when it comes to smart projectors and screenless TVs. Whether during 618 or Double 11, the sales of these devices on the JD platform have consistently ranked among the best. In JD.com’s 2017 equipment list released in December, Mimi Screen TV was ranked number one in the annual sales of the projection category, making it the most purchased brand in the projection product sector. In single-product sales rankings, H1S and Z4X took the top two spots, while H1S, Z4X, and H1 occupied three of the top five positions in the most popular products, solidifying their status as 2017's standout performers.
Mimi’s screenless TV H1S made a powerful return during the Super Brand Day. This product boasts an impressive design, having won the CES Innovation Award, iF Design Award, and Red Dot Product Design Award—all three prestigious international honors. It enhances key performance metrics such as brightness, image quality, and sound. Currently, it is the most powerful 1080p screenless TV on the market and is often chosen by consumers as an alternative to traditional TVs or for home theater setups. The original price is 4999 yuan, but during the event, it drops to 4290 yuan, and after applying JD.com's full-reduction promotions, it becomes even more affordable—offering a premium experience at an accessible price point.
The laser screenless TV A1 is another standout model. With the evolution of consumer preferences, the need for upgraded home entertainment systems is growing. The A1, known for its superior audio-visual performance, has become a favorite among high-end consumers. It delivers up to 3000 ANSI lumens of brightness, ensuring clear images even in well-lit environments. Its color rendering is comparable to that of LCD TVs, with vivid and accurate colors. Equipped with motion compensation and HDR 10 decoding, it provides a smoother viewing experience for fast-paced content like sports and improves image detail and contrast. The custom Harman Kardon audio system ensures excellent sound quality. Thanks to its ultra-short throw lens, the A1 can project a 100-inch image from just 30 cm away, allowing users to enjoy an immersive experience without changing their living room layout. During previous events, the A1 became the top choice for upgrading home entertainment systems.
In addition to the H1S and A1, Mimi's Super Brand Day also introduces two new models: the New Z4Air and New Z4X. The New Z4Air is an upgraded version of the Z4Air, which previously won the Korean Good Design Selection Award. It retains its slim design, built-in 13600mAh battery, and weighs only 0.66kg. Compared to the previous generation, its brightness has increased by 20%–30%, reaching 300 ANSI lumens. It also features an auto-focus function, allowing users to adjust focus simply by toggling a switch. The remote control has been upgraded to a metallic Bluetooth version with a laser pen feature, making it ideal for business and office use. Despite the upgrades, the price remains the same at 2499 yuan, making it an attractive option for early buyers.
The New Z4X, priced at 2799 yuan, continues the classic design of the Z4X. Its minimalist style makes it easy to integrate into any home environment. It has gained popularity among young consumers and has also found its way into many boutique hotels and design-oriented spaces. The New Z4X brings improvements in brightness, image quality, and user experience, including faster startup times, better focusing, and side-projection capabilities. With 740 ANSI lumens of brightness, it offers a 27% improvement over the previous generation. The new motion compensation technology reduces blur during fast-moving scenes, and HDR 10 decoding enhances picture details and color accuracy. The UI 3.0 system includes AI features that make it easier for all users, including the elderly and children, to operate. It also features an electric sliding door and auto-focus, ensuring a clear image every time it’s turned on. Additionally, the new side-projection function allows for flexible placement, whether on the side of a sofa or a nightstand.
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