Accumulation Technology: Blue Ocean Strategy from Price to Value

[High- tech LED reporter / Liu Pingping] From July 23 to 24, the 2013 Accumulation Technology Lighting Design Forum and the LED Display International Symposium were held at the Ritz-Carlton, Shenzhen Xinghe. The conference took the "from price to value" as the main axis, and set up two meetings of the Lighting Design Forum and the International Conference on Display for the current LED development trend.

Lighting Design Forum

   The Lighting Design Forum held on the 23rd will be delivered by Yang Lichang, Chairman of Accumulation Technology. He analyzed the status quo of the LED lighting industry and summarized and forecasted the future development trend, pointing out that enterprises can only continue to develop if they continue to innovate.


(Ju Lichang , Chairman of Accumulation Technology )


"The amount of the market will rise this year, but the competition is very fierce. Enterprises should pay more attention to brand and innovation, not just price concerns. Now some manufacturers have made the price lower and lower, and have not considered the color temperature and light decay. Without their own creativity, such enterprises are difficult to survive.” Yang Lichang said that enterprises must find their own blue ocean market and strategy to develop better, and hope that this forum will provide you with different thinking. Create new ideas for the industry.

In response to the status quo and development trend of the LED lighting industry, Quan Jian, president of the Guangdong Lighting Association, put forward five key words: two heats down, three sides expansion, up and down seeking, personnel change, return to normal.


(Guangdong Province Lighting Association President Quan Jian)


Quan Jian pointed out that the two heat reductions mean that the investment in LED upstream in 2013 was greatly reduced compared to 2010-2011, and the heat of government over-supporting policies is also declining. The three-sided expansion includes three aspects: traditional lighting to LED expansion, LED lighting companies to channel construction expansion, market construction scale and quantity expansion. Searching up and down means that product sales are rising rapidly outside of expectations, and market prices are expected to fall. Personnel transformation refers to the transfer of core figures of some companies. According to the comprehensive analysis, LED will not become the second photovoltaic industry, but will return to rationality. This is his "return to normal".

An Xiaojie, chief designer of Beijing Guangjing Lighting Design Co., Ltd., explained the future development trend of LED from another aspect. He gave a speech on the theme “Design Ideas from Lighting to Lighting Art”. He believes that the future lighting fixtures will not only provide light to human beings, but will give people more experience and enjoyment, and bring people an artistic beauty.

In addition, Liu Xueyun, deputy director of the Supply Center of Jinguang Lighting Co., Ltd. shared the characteristics and advantages of some lighting projects. He Yirui, director of lighting products of the accumulation technology technology marketing department, gave a speech on the theme of “driving LED blue sea”, pointing out that LED lighting blue ocean is in the two fields of characteristic lighting and intelligent lighting.

Display International Symposium

   The International Conference on LED Display was held on the 24th. In his speech, Chen Qikai said that Accumulation Technology will develop from an IC design supplier to a solution provider and become an overall service provider, and pointed out that enterprises should constantly carry out value innovation and find their own blue ocean strategy in the development process.

Bi Qiliang, vice president of the Beijing Stage Art Association, analyzed the display applications and requirements on the stage design. Yuan Shengchun, Chairman and General Manager of Nova Electronics, and He Guojing, Director of the International Marketing Department, introduced the Nova Technology Display Cluster Management System. Nova Technology's small pitch display solution.


(Yuan Shengchun , Chairman and General Manager of Nova Electronics )


In 2012, due to the serious reshuffle of the entire LED industry, the overall sales of the full-color screen was not good. However, the small-pitch LED display (LED TV) business has entered an explosive growth phase. Cai Zongda pointed out that the small-pitch display faces the challenges of insufficient panel area, insufficient refresh rate, low gray, etc. The MBI5152 solution introduced by Accumulation Technology can not only solve the above problems, but also eliminate the parasitic effects caused by multi-row scanning design. Ghost hidden phenomenon, so that the picture achieves a refined display.

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