The concept of Internet car has already existed, and Internet giants at home and abroad have already been deployed. We know that in China, BAT has its own car network layout, and Baidu has also launched a third-party car service life platform, My Car, which is also continuing to advance. "Unmanned" car, Tencent launched the "Tencent car open platform" last year, LeTV has come up with new energy vehicles, Apple, Google, Tesla, etc. are developing driverless, as well as Google's Android auto and Apple's Carplay, people have already heard about the concept of Internet car, but what exactly is an Internet car, it is estimated that many people can't say why.
Limitations of Apple CarPlay and Google Android Auto
A few days ago, Alibaba Group YunOS and SAIC Group jointly created the first Internet car Roewe RX5, and the concept of Internet car gradually became clear. It is reported that on July 6th, the two sides will jointly release a new category of Internet vehicles. The core of the game is the YunOS for Car vehicle system, which uses data as the engine to deploy powerful big data computing power to the car, so that the car has a powerful brain.
The reason why Ali and SAIC built the model may be a real Internet car, mainly because it broke the limits of Google and Apple. The car smart systems of Google and Apple are Android auto and Carplay respectively. We know that the two major operating systems of the two giants are Android and iOS, and the in-vehicle intelligent systems need to be attached to their mobile operating systems.
Google Auto's in-vehicle intelligence system, Android Auto, has three basic functions in the mobile app version: navigation, media playback, and phone, all of which can be operated by voice. iOS Carplay is also similar, that is, you need to connect to the car through Apple devices such as iPhone or Apple Watch, through siri to achieve music, information, navigation and other functions, but in fact, Google and Apple can achieve the function and current There are no major differences between other in-vehicle systems on the market.
Moreover, Android Auto and CarPlay are essentially an APP, which only projects the functions of the mobile phone onto the car screen. The car screen is equivalent to a remote display. The interface, task processing and application are all implemented by the user's mobile phone APP. Operation, therefore, behind the concept of Google and Apple playing the Internet car, the essence is to use the user's user interface to enter the automotive field, to find more opportunities for commercialization. In addition, the two giants must have a corresponding mobile phone. To realize the application of its in-vehicle system, non-Apple users can't access CarPlay. Similarly, Apple users can't use Android Auto, and the functions that Android Auto and CarPlay can achieve are not greatly different, which makes it very big. Limitations, its intelligence is not enough to support the concept and essence of Internet cars.
Relative to Apple CarPlay and Google Android Auto: What breakthroughs does Ali YunOS have?
Ali YunOS for Car is currently the third largest operating system in addition to Google and Apple, but there is no such thing as Google and Apple. It hopes to expand the boundaries of mobile phone users through the car system, YunOS for Car As a complete operating system, leaving the phone can also run normally. Although YunOS for Car is also a mobile Internet operating system, its breakthrough is that its services, task processing, setting navigation, etc. are all operated in the cloud, rather than simply projecting the phone functions onto the screen. YunOS for Car intelligent car system adopts card-type graphic interaction design. Users can view the detailed information of each application and operate on the desktop. Users can control various functions by talking with the car. The car and system are integrated to extend the boundaries of the user base.
The other level is driving. Most of the traditional cars have their own car operating system, but more are just car handling and display, communication capabilities, music and other services, but this still has nothing to do with the network, because it does not do the driving aspect. Intelligent control and management.
However, Google recently released an Android-based customized in-vehicle system with built-in car-specific hardware control. The system can access the CAN bus. The CAN bus system is responsible for all micro-system operations such as heating, cooling, and window control. However, the industry analysis is still difficult to get the favor of car owners, because its essence is to turn the mapping of the car system into a mobile phone application, forcing users to drive the phone, causing security risks. On the other hand, it takes time from research and development to mass production.
The breakthrough of Ali YunOS is that each owner will have an independent ID identity account, away from the limitations of the mobile phone. For example, with the YunOS for Car system, the Roewe RX5 can continuously learn and memorize the user's driving route information, familiar with the user's driving. habit. In addition, it is deeply integrated with the central control, instrument and HUD, so that the car map has more scene service capabilities. For example, you can inform the various food and beverage information and gas stations in advance during the trip, and notify the user in advance when the road is closed or congested. Suggest new routes. In addition, you can also make tips on various types of needs in the user's life, and push the music that the owner likes.
Behind this is Ali YunOS's collection and analysis of data received from the vehicle from the road diversification indication signal, forming a coping strategy and achieving semi-automatic driving, which is a step of artificial intelligence. At the driving level, intelligent control and management of driving has been achieved.
Previously, the car and home founder Li Xiang proposed their car planning for the next ten years: the first stage is the opportunity brought about by electrification. In the second stage, the car and the home will become service companies, and use the car network account system to efficiently serve users and obtain the big data they need. In the third stage, the core of the decision after 10 years is artificial intelligence, and the most important areas of artificial intelligence are smart cars and intelligent transportation. But it is clear that the Internet car launched by Ali and SAIC is the last stage of Li Xiang’s ten-year plan.
The SAIC Group's choice to cooperate with Ali also contains a big attempt. The Roewe RX5 should be regarded as an important model in SAIC's strategy. In SAIC's view, this model may shoulder the entire SAIC Group's quality and Internet. The responsibility of the internationalization and internationalization route. By handing this part of the in-vehicle system to Ali, which has stronger Internet genetics and operating system research and development capabilities, it can open the gap between the Internet and competitors.
What is the ambition of Ali YunOS?
We know that Internet technology is changing with each passing day, and there are many Internet companies that are good at creating concepts. But in fact, everyone is talking about the relationship between smart internet and cars, and trying to bring them to the car. Many Internet companies have launched smart connected concept cars. They have appeared, but many of them are concept cars, and there is still a long way to go with actual production. Many domestic cars also have a central control screen in the car as an Internet car. The gimmick is bigger than the actual one. Some just use a mobile phone application to control some functions of the car, for example, opening and closing the door through the mobile phone, opening the trunk, etc. However, these functions are more of a kind of superficial gimmick, and the core and essence of its manipulation have not changed.
The difference we see is that the essence of Ali Internet car is "let the car run on the Internet" instead of just letting the car connect to the Internet. This may be the evolution direction of the real car networking in the future, and it is also a real Internet car. At the same time, in cooperation with SAIC, Ali has taken steps and seized the opportunity in mass production. Through the big data and cloud computing capabilities of the YunOS system, the ability of the car can be truly improved. Through the physical form of the vehicle system, mobile phone interconnection, navigation information, etc., it can be integrated into a unique database used by a car owner.
Ali's ambition is to try to make the car an important part of the YunOS multi-terminal layout. YunOS's ecology, user base and commercial space have been enlarged. On the other hand, the production of national production cars has truly become an entry point in the interoperability of data scenarios, and there is also a potential profit growth point in the automobile industry chain.
Compared with the domestic Internet giant, Ali YunOS has a first-mover advantage at the bottom of the operating system and has grown to become the third largest operating system in the domestic market. In the end, the Internet of Vehicles is not simply a hardware product or a connector. All ecosystems must have an operating system as the base layer. This is the basis for controlling the ownership. In addition, Ali is breaking the limits of Google and Apple. YunOS allows cars not only to connect to the Internet, but to let the Internet-identity as a whole, the chain of people-car-services. In addition, the cooperation between Ali and SAIC constitutes a mass production advantage, which is an opportunity to catch up with foreign giants on the Internet car level.
After more than ten years of rapid growth, the automobile industry has ushered in the turning point of the industry. Traditional car companies are also seeking to break the market. How to realize the data fusion scene intercommunication, let the car run on the Internet, and form an intelligent control mode through big data and operating system. Promoting the Internet transformation of China's auto industry to participate in higher-level market competition will constitute the key to the future competitiveness of Internet vehicles.
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