Luxury luxury homes blew Nordic style TCL in hand with Hillbach for a win-win high-end market

Although there is no such life experience, Imagine ending the day's work and returning home to sit on the hand-built sofa for more than 100,000 yuan. Listening to symphonies or watching TV shows under the backdrop of full-house furniture made of solid wood quality furniture. What a local evening leisure life is, comfortable, elegant, comfortable, and exquisite. There are too many words to describe this scene.


In the face of such a relaxed environment of more than one million, the electrical appliances must also reflect the taste of the occupants. Recently, TCL, with its theme of “high-end manufacturing, zero distance”, has held hands with Shilbach’s home strategy cooperation for those middle-class people. Even the rich group has customized multiple sets of complete solutions. The two sides want to integrate products and channels, and they can experience the scene-like high-end experiential marketing brought about by the deep cooperation in the Hillsbach homes across the country. It is also rare in home furnishing halls that can complete a whole set of home improvement projects.

TCL is not unfamiliar to us. As a domestic first-line TV brand, they have the industry-wide integration capabilities from upstream panel supply, TV manufacturing to downstream terminal sales, and are the only full-industry TV brand in China. And Hillbach? This is a German brand with more than 40 years of design experience, focusing on German excellence in design and precision manufacturing. The alliance between the two industry giants will jointly detonate the high-end consumer electronics and home consumer markets. This is also the first time that Chinese TV brands have launched high-end home brands in Europe. Full depth cooperation.






Because it is a home appliance editor, all of our experience is focused on the TCL side. This kind of experiential marketing in the high-end home library opens up new channels for high-end product precision marketing. Frankly speaking, watching the table and chairs full of tens of thousands of yuan, 55 inch 9999, 65 inch 15999 yuan TCL QUHD TV quantum dot TV new C2-CUDG can be described as exceptional value.

Of course, this value must be QUHD TV has a strong foundation of product strength, it is learned that QUHD TV equipped with the best light emitting material that humans have discovered so far - Quantum dot display material, as well as TCL exclusive patented beautiful image quality processing Various top technologies such as engine and ecological HDR have brought the sound quality to the best level in the world. Like the Hilbach home, every process and every detail is the highest standard.






According to the open inspection data of the domestic authoritative Territor laboratory recently, the TCL QUHD color gamut coverage (DCI-P3) is the highest value in the large database, the peak brightness exceeds the industry average of 77.9%, and the color brightness exceeds the industry average of 26%. , Acoustic frequency response exceeds 97% of the industry's products.

In the context of the scenarios, the Scandinavian-style TCL QUHD TV, which was created by Danish BO's former design director, is also able to better reflect the simple texture of the European Department. TCL high-end TV has always adhered to the simple and stylish design, which is in line with the current situation. The trend of global high-end home design evolves towards a simplistic style. This merged with the design essence of Hirschbach's home and fully demonstrated this design element's respect for nature, its intransigence to superb quality, and its response to the demanding needs of high-end users. This is TCL and Hilbach. The biggest common place in the home.



As the article said at the beginning, when the television stationed in the household hall, the scene-based experience could also give users the warmth and emotions of the home. In the morning, use TCL QUHD sound to awaken your tiredness. In the afternoon, open the TCL exclusive C sports body. In the game hall, you can play bowling or badminton with your family. You can also experience physical and mental appointments while exercising. In the evening, TCL's global broadcast will continue to provide you with popular movies and TV series. Of course, at the scene, we also experienced TCL Multimedia's marketing director Chen Bingfeng of China sales company showing the warmth of the TCL QUHD TV. After we set the WeChat account binding for parents, the TCL QUHD WeChat interactive public account is used by the bound mobile phone. You can send images, text, or audio to the TCL QUHD TV in the living room. When you work overtime or on a business trip, you can use it to send good nights to parents or children before they go to sleep.

Chen Bingfeng, marketing director of TCL Multimedia China Sales Co., Ltd., pointed out that the choice of cooperation with Hilbach homes is based on its tremendous influence in the global high-end market, as well as the high degree of match between the two companies in the brand and product concepts. In this cooperation, on the channel, TCL's latest high-end product, the QUHD C2 series, will enter the Hillbach home store and expand TCL's high-end channels. On the product, both parties will carry out product design exchanges and integration, so that TCL's high-end product design will be mainstreamed into Europe and America. Closer, sales, from time to time, will jointly organize sales activities and large-scale experience activities, according to different user groups put forward targeted programs; brand, to achieve the mutual implantation of related products, mutual promotion, improve the TCL in the high-end population coverage And influence. In the future, both parties are expected to jointly develop a larger market, including online and offline integration, and jointly develop forces in the cultivation of high-end user groups and customization of personalities to lay a high-end image of TCL TV.

 

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