Apple's retired executives re-emerged, responsible for Apple's auto project

According to the "Wall Street Journal" report, Apple reemployed retired executive Bob Mansfield, responsible for the unmanned electric car project code-named Project Titan .

Mansfield joined Apple in 1998 as Senior Vice President of Hardware R&D. During this time he was responsible for products such as MacBook Air, iMac, and iPad. He retired in 2012.

Regarding Mansfield's return to Apple, Apple officials and himself did not respond. In early July of this year, the engineers responsible for the EV project allegedly began reporting to Mansfield. He and Jony Ive and others also appeared in the video released by Apple.

Apple has never publicly admitted that it is developing a car, but people familiar with the matter said Project Titan project team has more than 600 employees. In addition, Apple also hired a large number of autopilot and battery technology experts from the automotive industry. Just this year, the automotive project encountered some problems. DeepMap, an auto-driving system mapping technology company, once pointed out that a self-driving car will generate 2 to 10 GB of data for each mile it takes.

The data generated by Apple Auto will be uploaded to the Apple server. At present, Apple is building its own cloud infrastructure, but it does not seem to be very successful, which means that Apple urgently needs to improve its own cloud architecture to carry the data generated by future cars. . In January of this year, Steve Zadesk, head of the automotive project, left the company for 16 years. Last week, the technology website The Information reported that the electric car originally planned to be launched in 2020 has been delayed until 2021. At this time Mansfield's return, no doubt for Apple to eat a sure-footed pill.

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