The winds tightened. On the eve of the Spring Festival, a message on the Internet that "the OTT box will encounter the most severe supervision in history and no serial number could not be listed" once again triggered a panic in the Internet set-top box industry. People in the industry generally believe that this is an old mention, and the supervision of the Internet set-top box industry will gradually increase.
Soft and hard supervision is the norm
The OTT box is an Internet set-top box. The ordinary TV can access the Internet through the set-top box to realize the television network. In recent years, with the popularization of companies such as LeTV and Xiaomi, the development of the Internet set-top box market has mushroomed.
All along, SARFT has very strict supervision of Internet set-top boxes. For example, at the software level, the set-top box cannot directly access the public Internet, can not perform user management with the transmission network operator, billing certification, and cannot be sold outside the designated area.
After this tightening of the wind, the hardware also has strict requirements. That is, at the software level, the set-top box that has been approved by the General Administration of Administration has to wait for the serial number issued by the broadcasting and television industry, and it cannot be listed without a serial number. Set-top box sales have to go through two processes of filing and approval. According to a person in charge of a set-top box company who declined to be named, the OTT manufacturer's box can only be filed by the licensee before the reorganization.
Under such requirements, only a handful of boxes have barely passed the audit of the General Administration of Communications at the software level, and enterprises that have obtained serial numbers are even more embarrassing. According to publicly available information, only BesTV and Microsoft's XBOX ONE have received the serial number of the General Administration of Directorate, allowing it to be sold as an OTT set-top box.
However, for the “new†supervision order, Wu Chunyong, a radio and television expert, believes that “this is not a new ruleâ€. This policy tightening can be understood as a reiteration of the No. 181 document issued by the General Administration of Administration in 2011, and is a continuation of the previous “net net operationâ€. . The official name of Document No. 181 is the operation and management requirements of the Internet TV Licensing Authority, which was issued by the former General Office of the State Administration of Radio, Film and Television in 2011. Circular 181 incorporated the Internet TV box into the management of the Internet TV, and emphasized that the Internet TV terminal products can only connect to the Internet TV integration platform. Terminal products must not have other channels to access the Internet. You must not link with the network management company's related management system or database. If a user directly downloads a video APP or uses other means to download and use a video APP, and directly obtains Internet content, it is equivalent to bypassing the supervision and will not meet the original intention of the net operation.
Skyworth Group spokesman Li Congxiang also added that in fact, the SARFT has always had strict requirements. For example, a set-top box sales company must sign a cooperation agreement with a content licensee and a broadcast control licensee to be able to sell in compliance. Skyworth's OTT set-top box content partner is Southern Media, and the broadcast control licensee is Premium Pengle. Both content and broadcast control licensees are broadcast and television companies.
Luckily psychological companies have risks
All along, SARFT has very strict supervision of Internet set-top boxes. For example, at the software level, the set-top box cannot directly access the public Internet, can not perform user management with the transmission network operator, billing certification, and cannot be sold outside the designated area.
After this tightening of the wind, the hardware also has strict requirements. That is, at the software level, the set-top box that has been approved by the General Administration of Administration has to wait for the serial number issued by the broadcasting and television industry, and it cannot be listed without a serial number. Set-top box sales have to go through two processes of filing and approval. According to a person in charge of a set-top box company who declined to be named, the OTT manufacturer's box can only be filed by the licensee before the reorganization.
Under such requirements, only a handful of boxes have barely passed the audit of the General Administration of Communications at the software level, and enterprises that have obtained serial numbers are even more embarrassing. According to publicly available information, only BesTV and Microsoft's XBOX ONE have received the serial number of the General Administration of Directorate, allowing it to be sold as an OTT set-top box.
However, for the “new†supervision order, Wu Chunyong, a radio and television expert, believes that “this is not a new ruleâ€. This policy tightening can be understood as a reiteration of the No. 181 document issued by the General Administration of Administration in 2011, and is a continuation of the previous “net net operationâ€. . The official name of Document No. 181 is the operation and management requirements of the Internet TV Licensing Authority, which was issued by the former General Office of the State Administration of Radio, Film and Television in 2011. Circular 181 incorporated the Internet TV box into the management of the Internet TV, and emphasized that the Internet TV terminal products can only connect to the Internet TV integration platform. Terminal products must not have other channels to access the Internet. You must not link with the network management company's related management system or database. If a user directly downloads a video APP or uses other means to download and use a video APP, and directly obtains Internet content, it is equivalent to bypassing the supervision and will not meet the original intention of the net operation.
Skyworth Group spokesman Li Congxiang also added that in fact, the SARFT has always had strict requirements. For example, a set-top box sales company must sign a cooperation agreement with a content licensee and a broadcast control licensee to be able to sell in compliance. Skyworth's OTT set-top box content partner is Southern Media, and the broadcast control licensee is Premium Pengle. Both content and broadcast control licensees are broadcast and television companies.
Luckily psychological companies have risks
This tightening of the wind was also seen by the outside world as a continuation of the "strike order" in June last year. At that time, the Network Division of the General Administration of Press, Publication, Radio, Film and Television respectively issued a closing letter to the Zhejiang Press, Publication, Broadcasting and Television Bureau and the Shanghai Municipal Bureau of Culture, Radio, Film and Television, requesting the rectification of the two Internet TV licenses Fahrenheit and BesTV, and pointed out that The boxes of well-known brands such as LeTV and Tmall contain unapproved video apps such as Youku, iQiyi, and Sohu videos. The Press, Publication, Radio, Film and Television Administration requested the immediate closure of download channels for all types of commercial audiovisual website client software and various video aggregation software and Internet browser software in all Internet TV terminal products, and immediately process the downloaded software. .
Earlier, the relevant person in charge of the SARFT, in an interview with the media, said that the purpose of supervision is not to stop, but to regulate the market.
The mixed situation of the OTT market is indeed the time for the reorganization. In 2013, the shipment of Internet TV set-top boxes reached tens of millions, and less than 20% of them cooperated with licensees. In addition, Shanzhai Box has risen in an all-round way, becoming the main force in the 2013 Internet TV set-top box shipment, with a share of more than 80%. These copycat boxes have no relevant authorizations in terms of software and hardware. There are no copyright licenses for content, and even some self-hosted servers or hotlinks provide live streaming that is prohibited by Article No. 181, and even channels with yellow content outside the country.
Before the crackdown, the cottage box grew wildly during this period of supervised open window. According to Zeng Junming, the CEO of China-Canada, “In the absence of regulatory enforcement, the amount of content of Internet-connected STBs developed by the well-regulated enterprises is relatively small, and they lose their competitiveness in the market competition. The industry is a mixed bag and the bad money drives out good money. Urgently supervised."
When reporters asked whether the tightening of this policy would affect the market sales and stock prices of Internet STB companies, most Internet set-top box companies refused to use “don’t know†and “the Spring Festival holiday has not endedâ€. Interview.
In June last year, the State Administration of Radio, Film and Television issued a "close letter" that required the immediate closure of illegal video software download channels in Internet TV terminal products. LeTV and other set-top box companies decline in price. Then in mid-July, media reported that the SARFT had issued supervision orders for Internet TV and set-top boxes, and LeTV and other companies were criticized by the General Administration of Radio, Film and Television. A lot of box companies' share prices have stopped. Wu Chunyong believes that “this time tightening will not be as sudden as last year’s severe crackdown in June last year. Many companies have made rectifications after June last year, so the impact will not be as obvious as the last time, but if the company is lucky, it does not follow The policy stipulates the layout, and hopes to make money first, and then there may be risks such as product obsolescence and termination of cooperation."
At present, the main manufacturers of box companies are Internet companies and home appliance companies. These companies are used to dealing with the policies of radio and television. "Management personnel are familiar with the policy. The deployment at the strategic level is against the policy. The mentality of quick success and instant benefit is very serious," Wu Chunyong pointed out. People in the industry generally believe that the policy of broadcasting and TV will be tightened more and more. Enterprises that do not follow the rules will certainly suffer.
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