BAT layout cloud game video game usher in a turning point


With BAT as the representative of the Internet giant to enter any industry, practitioners in all industries will feel great pressure, of course, but also shows that the industry is bullish on giants.


Looking back at last year, the layout of Baidu’s video games was carried out in an orderly manner: In August 2014, Baidu’s video game hall was officially launched, setting off a revolution in family living room entertainment; in December, Baidu’s TV games teamed up for the first time in China as the Bo Yun game platform made its debut in China. Mobile Global Partners Conference; In February of this year, Baidu TV Game Platform officially signed contract with Beijing as Boyun Technology and officially reached a cooperation on the operation of the TV cloud game business in the Baidu TV game lobby. The two parties will jointly operate TV cloud games on the Baidu TV game platform. business.

As early as July 16, 2014 Ali has released its own cloud gaming platform, redefining home entertainment. It is also understood that the Tencent video game team is also actively preparing its own cloud gaming platform.

In recent years, with the popularity of smart TVs and the resurgence of video games, the public has returned to the living room entertainment. As the core of the living room, TV, the traditional entertainment terminal, becomes the best application carrier for the fusion of culture and technology, and TV games will be the first killer application for living room entertainment.

However, due to the previous policy restrictions, China's video game market is almost zero. However, with the liberalization of the video game market, video games have gradually ushered in an upsurge of development. In 2014, it was known as the first year of video games: On the one hand, foreign TV game giants SONY and Microsoft entered the Chinese video game industry. On the other hand, in addition to BAT, major domestic Internet giants, 360, Xiaomi, and LeTV also entered the video game. market. According to statistics from the industry, there are currently nearly a hundred TV game halls cultivating the Chinese video game market.


However, there is an important problem in the video games hall based on smart terminals. The content is mostly mild and casual games, and the real game is less popular. This has a lot to do with the current terminal performance, storage capacity and network download capability. Even if there are some large-scale games, they all require users to download and install applications – not only requiring users to wait for a long time, but also constraining the limited storage space of smart TVs. . Fundamentally speaking, the game is still running on the local terminal machine, and the cloud game is essentially different from this. In the Baidu cloud game channel, users can not only save the waiting time for downloading and installing applications, but also can effectively save smart TV storage space, saving time and worry.

In addition, due to hardware configuration issues, current game applications on the smart TV game market cannot bring the shock and excitement of gamers running games such as Xbox and PS4 to high-end game consoles. In contrast, the experience of playability and picture quality of cloud games is much higher than that of these game applications. A more refined picture quality and enjoyable experience not only meets the needs of regular players, but also satisfies the needs of moderately and severely gamers. Aesthetic requirements, to a large extent, make up for the lack of quality in the current video game market. This means that for players using Baidu cloud games, even if they are mediocre, they can perfectly run those classic foreign game masterpieces, eliminating the need to spend high configuration overhead to buy high-end consoles. As a high-end supplement to the video game lobby, cloud gaming has become the consensus of the BAT video game lobby.


Under the impact of the Internet, telecom operators and broadcasters are not far behind. Operators such as broadcasters and telecoms have also launched various new video game services. Gehua Cable has fully spread cloud game services to Beijing cable TV users by the end of 14th. Guangdong Telecom is also deploying cloud games for IPTV users... Cloud games have become a necessary tool for operators to expand the video game market in 14 years.

According to Bo Yun Technology, as of the end of 2014, Boyun Technology has been operating with more than 20 provinces and cities such as Beijing, Shanghai, Guangdong, Jiangsu, Jilin, Chongqing, Hunan, Hebei, Xinjiang, Dalian, and Qingdao. The merchants reached a cooperation, DTV covered more than 80 million users, IPTV users exceeded 8 million, Gehua Cable, Jishi Media, and Oriental Cable all completed the construction of the cloud platform, and the internal testing activities were being carried out in an orderly manner.

It is reported that: "1 + cloud game" is Bo Yun's independent cloud game operation brand, for gamers to create a cool cool cloud gaming platform, providing omni-channel diversification of online and offline operating services. Users can enjoy more than 200 classic games on the 1+ cloud game line whether they are through the home cable network, IPTV network or the Internet. Among them are not only large-scale 3D games, light casual games, chess and card games, and puzzle games, but they can meet the needs of different players. There are also many classics such as "Isu: Origin" and "Super Street Fighter 4: Arcade Edition". Masterpiece. The newly signed "Batman Trilogy" ("Batman: Arkham Origin", "Batman: Arkham City", "Batman: Arkham Asylum") is the most successful game in history. One of a series of games. In the future, the platform will cooperate with more CP manufacturers to bring users the latest and coolest games.

2015 is still a crucial year for cloud gaming. According to a recent report released by Strategy Analytics, a Boston-based market research company, said: By the end of 2014, Sony provided PlayStationNow and Nvidia's GridGameStreamingService. The number will reach 30 million and it is expected to reach 150 million by the end of 2015.

With the development of China's video game market, foreign cloud game manufacturers such as the United States, Spain, and France are also stepping into China. It can be predicted that more gamers will not need to download and install, and they can play directly on the TV in the next few years. Quality, cool, colorful and big game.

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