As we all know, mobile e-commerce is rapidly rising. More and more people are shopping online with mobile phones and tablets. PC e-commerce has been affected to a certain extent. However, a recent study in the United States showed that although mobile e-commerce is gaining momentum, the average order amount on mobile is far less than on the PC side.
However, if the words are spoken, the rate of placing orders for tablet visitors exceeds that of the PC, and the order conversion rate of mobile visitors is at the bottom. According to industry analysts, tablet PCs are easy to carry and have large screens. Many users open e-mails via tablet computers. Online sellers' marketing e-mails often attract people's attention and eventually become orders. Smartphones have small screens and poor user experience. Many mobile phone visitors only browse product information, but there are fewer orders. This is an important reason why their order conversion rate is low.
Xiaobian compiles articles published by KATIE EVANS on the US Internet retailer's August 7th on the conversion rate of different online shopping equipment orders. A recent study shows that in the two major e-commerce markets in the United Kingdom and the United States, tablets have beaten Smartphones and desktop computers have become the most online shopping devices with the highest order conversion rates. However, from the average of the orders, desktop computers still dominate.
Affiliate Window, an affiliate network marketing company, recently conducted research on 2.5 million transactions including 1,600 advertisers such as retail, travel, and telecommunications, and found that the conversion rate for tablet visitors was 5.86%, while desktop computers and smart phones The order conversion rate for mobile phones was 5.41% and 3% respectively.
Affiliate Window compiled the transaction data of top retailers such as John Lewis and Martha Group on PC websites and mobile websites, and finally came to the above data.
Although the conversion rate of orders on desktop computers is lower than that of tablet computers, the amount of orders it generates outweighs tablet computers. The average order volume on desktop computers was $151.54, while the average order volume on tablets and smartphones was $131.76 and $85.1. Industry insider Swan said: "Since most of the e-mail is open on the tablet, the marketing emails that sellers are right now may encourage people to place orders."
Affiliate Window stated in the report that the traffic generated by Android tablet accounted for 30.1% of the total tablet traffic, but the amount of orders generated by Android tablet accounted for only 17.79%. Apple’s iPad’s traffic is 3% higher, and iPad users spend more on online shopping than Android tablet users.
According to the Businessinsider website, the industry believes that the tablet PC is more important than the smart phone in the US mobile Internet sales market. About half of the transaction volume is done through a tablet computer.
The large display of the tablet computer allows users to more easily view specific products, browse the web and search for related content. Relevant data shows that in the US mobile online shopping transaction, the average order value, retail transaction volume, and website conversion rate on tablet computers are all higher than those of smart phones.
However, many online sellers seem to be insufficiently prepared for the rise of mobile e-commerce, and the mobile-end websites and login pages provided by them still perform poorly. Many customers are not satisfied. Even so, people using tablet PCs are still increasing.