According to the news of Lei Feng Network (search "Lei Feng Network" public concern) , Apple announced today the third quarter of the fiscal year 2016 financial report, the report shows that the company's third quarter revenue is 42.4 billion US dollars, net profit of 7.8 billion US dollars, during iPhone sales reached 40.399 million.
in particular:
Revenue of $42.4 billion was lower than the $49.6 billion of the same period last year;
Net profit was US$7.796 billion, down 27% from US$ 10.7 billion in the same period last year;
40.399 million iPhone sales during the period, a 15% decrease from the 45.734 million units in the same period last year;
Revenue from the iPhone was 24.048 billion U.S. dollars, which was 23% lower than the 31.368 billion U.S. dollars of the same period last year;
A total of 4.252 million Macs were sold, down 11% from the 4.796 million units sold in the same period of last year; 9.95 million iPads were sold, down 9% from 10.913 million units in the same period last year.
What’s even more sad is that Greater China’s revenue was US$8.848 billion, a 33% decline from the US$13.23 billion in the same period last year.
Some analysts said that the era of Apple's full-line product growth has ended. However, Apple seems to have found a way to deal with it. It also hopes that the outside world will look at it from another perspective. such as:
Revenue from services was $5.976 billion, an increase of 19% from $5.028 billion in the same period last year.
Services include Apple Music, App Store, Apple Pay, iCloud, etc. The App Store revenue and transaction numbers are all historical highs. Cooke said that Apple is still developing virtual assistant Siri, and will continue to focus on the development of the service.
As for the much-anticipated iPhone 7, Cooke did not respond to rumors that the new machine has not changed much, but said "I am very optimistic because I have seen many positive phenomena." The iPhone 7 is likely to have no change in appearance (but what kind of changes can you expect?), of course , there will be improvements in the processor, waterproofness, and camera.