In order to achieve higher sales, a lighting company invited a product planning company to carry out packaging planning. In the pricing strategy planning, the company and the planners had a heated debate, because the pricing is too high, each product is nearly twice as high as the original, the company feels too high, and certainly can not sell.
At this time, the planner said to the person in charge of the company: "If you only want to sell the original price, then you don't need to ask us to plan. The biggest skill in planning is to sell good products at a good price." The planner is responsible to the company. People have told an example, "How much money can a lamp sell in the end", not only convinced the person in charge, but also fully proved the significance of planning for product value innovation.
Use value can only be sold for $ 3 <br> <br> if you will when he only an ordinary lamp, in ordinary store, with a common sales approach, perhaps it can only sell a maximum of 3 dollars, and possibly Encountering the price cuts of neighboring shopkeepers, this is the tragic ending without value innovation.
Cultural values can sell 8 yuan <br> <br> If you design it to this latest fashions lamps, you can sell 8 yuan. The owner of the next-door store is not able to make the price reduction of the old style lamp. Because your lamp is the most popular model, consumers are willing to pay more for this latest style. This is the product. Design value innovation.
Brand value will be able to sell 14 yuan <br> <br> If you affix the brand name label on the lamp, it can sell 14 dollars. It’s useless to call the 3 yuan/single in the next door, because your lamp is branded, and the three products are not worth buying. Almost everyone is willing to pay for the brand. This is the brand value of the product. Innovation.
Portfolio value to sell 200 yuan no problem <br> <br> If you fit into the three light fixtures to sell, all made of exquisite style, combined into a bedroom suite, there is 3W, 4W, 5W, named "warm family" , a bedroom ceiling lamp, a bedroom table lamp, and a floor lamp, selling 200 yuan a group no problem. Although the light of the owner of the next store only sells for 10 yuan/piece, the wife will say to her husband: "Let's go buy a set of 'room warm and beautiful suits'. Is it good? Look at this set of lamps, there are table lamps, ceiling lamps and floor lamps." This is the value innovation of the product portfolio.
Extensions to sell 250 yuan absolute value can <br> <br> If you find that your lights turned out to be top import chips, it can dig out what it's worth: imported chips, zero radiation, light emitting more stable, longer life Super thick and strong convection heat dissipation, low carbon energy, good light transmittance, never fade, sell 250 yuan absolutely. At this time, the next-door boss is estimated to be embarrassed to sell 10 yuan / month, because no one believes that the 10 yuan lamp will be imported chips still use non-fading function, this is the product's extended value innovation.
Package worth 2000 yuan selling very popular <br> <br> then the lamp into the lamp together with the sale, then how will the market play a greater role in it? If the imported chips, zero radiation, luminous stability, longevity, super large thick convection heat dissipation, carbon-saving low energy, good light transmittance, never faded, the lights are matched into three types of lighting: one is the villa light , 500 yuan; the second is the banquet hall lights, selling 1,000 yuan; the second is the hotel lobby lights, selling 2000 yuan. To be sure, the banquet hall lights sold in 2000 will also be very popular, which is the innovation of the packaging value of the product.
Commemorative value does not sell 3000 yuan / month unless Naozijinshui <br> <br> If the lamp is used celebrity, or is accidentally brought astronauts to the space when the flashlight, so the lights do not sell 3000 yuan / month unless It is your brain that has entered the water. This is the commemorative value innovation of the product.
International effect selling 3500 is quite normal <br> <br> when you attend the international competitiveness of Chinese enterprises LED top10 contest, the international market, you sell 3500 yuan of light is not a thing.
Marketing Decoding 1. Consumers often purchase a product in addition to the value of the product itself, but also purchase a symbolic meaning of feeling, culture, expectation, face, circle, dignity, respect, understanding, status, etc. .
2. The same light, the world inside the lamp - its function, structure, function, etc. remain the same, but as the world outside the lamp changes, its value is constantly changing.
3, the same lights, using different value innovation strategies, will produce different marketing results, if you can understand the meaning of planning, you will also plant into the "world inside the lights" and can not come out?
At this time, the planner said to the person in charge of the company: "If you only want to sell the original price, then you don't need to ask us to plan. The biggest skill in planning is to sell good products at a good price." The planner is responsible to the company. People have told an example, "How much money can a lamp sell in the end", not only convinced the person in charge, but also fully proved the significance of planning for product value innovation.
Use value can only be sold for $ 3 <br> <br> if you will when he only an ordinary lamp, in ordinary store, with a common sales approach, perhaps it can only sell a maximum of 3 dollars, and possibly Encountering the price cuts of neighboring shopkeepers, this is the tragic ending without value innovation.
Cultural values can sell 8 yuan <br> <br> If you design it to this latest fashions lamps, you can sell 8 yuan. The owner of the next-door store is not able to make the price reduction of the old style lamp. Because your lamp is the most popular model, consumers are willing to pay more for this latest style. This is the product. Design value innovation.
Brand value will be able to sell 14 yuan <br> <br> If you affix the brand name label on the lamp, it can sell 14 dollars. It’s useless to call the 3 yuan/single in the next door, because your lamp is branded, and the three products are not worth buying. Almost everyone is willing to pay for the brand. This is the brand value of the product. Innovation.
Portfolio value to sell 200 yuan no problem <br> <br> If you fit into the three light fixtures to sell, all made of exquisite style, combined into a bedroom suite, there is 3W, 4W, 5W, named "warm family" , a bedroom ceiling lamp, a bedroom table lamp, and a floor lamp, selling 200 yuan a group no problem. Although the light of the owner of the next store only sells for 10 yuan/piece, the wife will say to her husband: "Let's go buy a set of 'room warm and beautiful suits'. Is it good? Look at this set of lamps, there are table lamps, ceiling lamps and floor lamps." This is the value innovation of the product portfolio.
Extensions to sell 250 yuan absolute value can <br> <br> If you find that your lights turned out to be top import chips, it can dig out what it's worth: imported chips, zero radiation, light emitting more stable, longer life Super thick and strong convection heat dissipation, low carbon energy, good light transmittance, never fade, sell 250 yuan absolutely. At this time, the next-door boss is estimated to be embarrassed to sell 10 yuan / month, because no one believes that the 10 yuan lamp will be imported chips still use non-fading function, this is the product's extended value innovation.
Package worth 2000 yuan selling very popular <br> <br> then the lamp into the lamp together with the sale, then how will the market play a greater role in it? If the imported chips, zero radiation, luminous stability, longevity, super large thick convection heat dissipation, carbon-saving low energy, good light transmittance, never faded, the lights are matched into three types of lighting: one is the villa light , 500 yuan; the second is the banquet hall lights, selling 1,000 yuan; the second is the hotel lobby lights, selling 2000 yuan. To be sure, the banquet hall lights sold in 2000 will also be very popular, which is the innovation of the packaging value of the product.
Commemorative value does not sell 3000 yuan / month unless Naozijinshui <br> <br> If the lamp is used celebrity, or is accidentally brought astronauts to the space when the flashlight, so the lights do not sell 3000 yuan / month unless It is your brain that has entered the water. This is the commemorative value innovation of the product.
International effect selling 3500 is quite normal <br> <br> when you attend the international competitiveness of Chinese enterprises LED top10 contest, the international market, you sell 3500 yuan of light is not a thing.
Marketing Decoding 1. Consumers often purchase a product in addition to the value of the product itself, but also purchase a symbolic meaning of feeling, culture, expectation, face, circle, dignity, respect, understanding, status, etc. .
2. The same light, the world inside the lamp - its function, structure, function, etc. remain the same, but as the world outside the lamp changes, its value is constantly changing.
3, the same lights, using different value innovation strategies, will produce different marketing results, if you can understand the meaning of planning, you will also plant into the "world inside the lights" and can not come out?
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