On the same day, it was revealed that the usage rate of JD.com's large-screen smart TVs in China exceeded 56.3%, marking smart TV as the preferred gateway for home internet access. This data came from Nielsen's "2018 China Family Big Screen Eco-Industry Development Report." To further drive innovation and collaboration, hundreds of industry players—including standard associations, broadcasters, content providers, manufacturers, and OTT platforms—joined forces to establish the Smart Big Screen Industry Alliance.
At a recent press conference, JD.com announced its commitment to leveraging years of accumulated expertise in AI and IoT technologies, along with its strong e-commerce infrastructure and resource integration capabilities. The company will open up its JD IoT Open Platform, JD Alpha Intelligent Service Platform, and JD Kepler Platform to provide comprehensive, modular solutions for alliance members across technology, service, and content domains. By empowering these partners, JD aims to revitalize smart TVs and position them as the central hub of the smart home ecosystem.
The one-stop solution offered by JD focuses on three key areas. First, it enables smart home control through the Internet of Things (IoT) Joylink protocol, allowing alliance members to integrate smart devices seamlessly. Second, it provides intelligent voice control via the JD Alpha platform, offering advanced speech recognition and natural language processing technologies. Third, it introduces smart shopping while watching, where the JD Kepler platform allows product information embedded in ads or programs to directly link to JD Mall, creating a seamless shopping experience.
The alliance brings together companies and organizations involved in technology development, broadcast integration, and content services, aiming to build a unified platform that enhances both the intelligence and user experience of large-screen devices. It also serves as a new entry point for smart homes. Since its establishment, the alliance has not only become a crucial step for JD in building a multi-scenario, multi-terminal business model but also added significant value and vitality to member companies' products, fostering growth and innovation in the smart TV market.
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