On the same day, Jingdong China reported that the usage rate of its large-screen smart TVs has surpassed 56.3%, marking smart TV as the most preferred gateway for home internet access. This data was revealed in Nielsen's "2018 China Family Big Screen Eco-Industry Development Report." A growing number of industry players, including standard associations, broadcasting operators, content providers, TV manufacturers, and OTT platforms, have joined forces to establish the Smart Big Screen Industry Alliance.
At a recent press conference, JD.com announced its plan to leverage years of accumulated expertise in artificial intelligence and IoT technology, along with its strong e-commerce infrastructure and resource integration capabilities. The company will fully open its IoT Open Platform, Alpha Intelligent Service Platform, and Kepler Platform to provide comprehensive, modular solutions to alliance members across technology, service, and content dimensions. By empowering these partners, JD.com aims to revitalize the smart TV experience and position it as the central hub of the smart home ecosystem.
The one-stop solution offered by JD.com focuses on three key areas. First, it enables smart home control through the Internet of Things Joylink protocol, allowing alliance members to integrate their devices seamlessly. Second, it introduces intelligent voice control via the Alpha platform, offering advanced voice recognition and natural language processing technologies. Third, it enhances the viewing experience by integrating shopping features—through the Kepler platform, product information embedded in ads or programs can be directly linked to JD.com’s marketplace, enabling instant purchases.
The alliance brings together companies and organizations involved in technology development, broadcast integration, and content services. Together, they aim to build a unified platform that combines resources and innovation, elevating the intelligence and user experience of large-screen devices. This initiative not only positions the big screen as a key starting point for JD.com’s multi-scenario, multi-terminal business strategy but also adds new value to member products, driving growth and innovation in the smart home market.
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