In the realm of "ingenuity," for LED companies, it's all about excelling in core operations, delivering exceptional service, and driving effective market promotion. In China’s LED industry, one company has carved out a unique path by focusing exclusively on outdoor lighting solutions, emphasizing technological innovation and advanced manufacturing. This company is none other than Maple Yongming, a leading name in outdoor lighting across China.
"We are a focused company," says Chen Kai, Chairman of Hangzhou Maple Yongming Optoelectronics Co., Ltd. According to him, many startups fail, but only those that stay focused have a real chance of success. His approach to business emphasizes product development and manufacturing, ensuring that every effort aligns with the company's core mission.
At the 2017 High-Tech LED Annual Meeting, held on December 21st, Guo Haiming, Vice President of Huapu Yongming, delivered a keynote speech titled “The Road to Yongming,†highlighting the journey of Chinese ingenuity and wisdom. He shared how Huapu Yongming has illuminated the essence of Chinese art through its innovative approach to lighting.
According to Guo Haiming, Maple Yongming was founded in 2011 and has since experienced consistent growth. In 2012, the company shipped 150,000 high-power street lamps, which rose to 230,000 in 2013. By 2016, this number reached 770,000, and the company expects to ship over 1.5 million this year.
To support future expansion, Maple Yongming has plans to acquire 500 acres of land around Hangzhou, with a design capacity of 5 million units for large-scale outdoor lighting products. The goal is to enhance responsiveness and improve customization capabilities, ensuring the company remains at the forefront of the industry.
Huapu Yongming's core business revolves around modular solutions, offering comprehensive options including street lights, tunnel lights, mining lights, and more. Rather than competing directly at the terminal level, the company focuses on providing tailored solutions to industry peers, leveraging resource integration as a key strategy.
Guo Haiming explained that strategic partnerships with top players in each sector have allowed the company to secure major projects. On the international front, Maple Yongming adjusted its overseas strategy in 2015, adopting a local branch model. By utilizing local teams and resources, the company has achieved significant results in various markets.
In fact, 2017 saw a notable increase in orders, with a substantial portion coming from overseas markets. As Guo Haiming noted, this growth is a testament to the company's global reach and strong brand presence.
Of course, no successful sales can be achieved without high-quality products, and these come from true ingenuity. At Maple Yongming, ingenuity is defined in three key areas: R&D, lean manufacturing, and customer service.
The company boasts a strong R&D team, composed of experts in multiple disciplines such as optics, engineering, industrial design, and more. With over 100 researchers and standardized processes, Maple Yongming has met global certification standards, ensuring the quality and reliability of its products.
Moreover, Guo Haiming emphasized that personalized service is the heart of the company’s ingenuity. He shared how his own dedication and heartfelt approach have built strong relationships with partners, resulting in personal sales exceeding 35 million yuan this year.
“The road of Huapu Yongming is also the road of ingenuity,†concluded Guo Haiming, reflecting on the company’s journey and its commitment to innovation and excellence.
[Image: Logo of Huapu Yongming](http://i.bosscdn.com/blog/co/nt/en/t_logo.jpg)
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